G-Star RAW Celebrates RAW AW13 Campaign in New York and launches Eyewear

Last night, G-Star RAW hosted an exclusive event during New York Fashion Week at The High Line Hotel to highlight its latest RAW campaign and launch of the G-Star Eyewear collection. G-Star RAW campaign faces Sergio Pizzorno and Keenan Kampa were there. Sergio is the guitarist and songwriter of renowned British band Kasabian, and Keenan performs in the prestigious Russian Mariinsky Ballet Company.




Besides the music, guests previewed the straight cut lenses of the new G-Star RAW Eyewear, so razor sharp they create a striking look. The Eyewear collection is recognizable for its distinct features such as channeled aviator frames, exposed screws and industrial references. The RAW event included notable attendees such as Erin Wasson,Poppy Delevigne,Ne-Yo, Natalia Kills,Tyson Beckford,Nina Adgal,Becka Diamond, J Alexander,Kate Nash, Madelen de la Motte, Hanna Rundlof, Rosci Diaz, Rie Rasmussen, Hypnotic Brass Ensemble among others.