Belstaff Unveils New Brand Campaign

Belstaff unveils its new brand campaign called  “Here Be Dragons”, which holds Belstaff's spirit of adventure right at its core.

 The spot brings to life a phrase used when mankind first mapped the world. Unknown places were marked with the statement ‘Here Be Dragons’ to put fear into any would-be adventurers. But this threat only drove people to actively seek out these places, to go beyond their confines and discover the unknown. It became a challenge many were entreated to overcome.

This is the essence of the “Here Be Dragons” campaign, which aims to inspire audiences to go beyond the limitations they may place around themselves and see those boundaries as invitations to where to head to next.
The brand’s return and re-embracement of its roots was celebrated by twelve-time Trial World Champion Dougie Lampkin MBE performing his famous two-wheel routines (bike stunts) in front of the Longton board.

 Photographer;  Christian Weber,
Iconic model Mark Vanderloo was persuaded to come out of retirement, and alongside breakthrough Serbian model Mijo Mihaljcic, the pair were photographed in rugged landscapes that appear uncharted; the sorts of far-flung places that would be hard to reach unless one’s instincts took them beyond their comfort zone.

The models were on a journey themselves – both stating it was the toughest yet most exciting modelling assignment they’d experienced - interacting with their surroundings, as the clothes they were wearing were intended to protect against.

BELSTAFF MENSWEAR CAMPAIGN SPRING 2016 'WORSHIP THE GROUND'

The campaign showcases the legendary Belstaff Trialmaster boot - one of Belstaff’s most iconic designs over the past 60 years since its creation in 1955 - and other associated products.

The Trialmaster boot has travelled far and wide, been worn by racers, aviators and fearless pioneers. These boots are the embodiment of lasting craftsmanship and the ultimate accessory for a lifestyle of epic adventure. Belstaff has secured the talent of Sir Ranulph Fiennes, legendary polar pioneer and arguably “the world’s greatest living explorer” (Guinness Book of Records), together with Riley Harper, the US stuntman with whom the brand has worked in the past, to star in the campaign shot by famed photographer Rankin.

The “Worship the Ground” campaign captured a series of authentic portraits and film of Sir Ranulph Fiennes and Riley Harper,exploring what the phrase means to each of them.
Sir Ranulph Fiennes was the first man to reach both Poles, the first to cross Antarctic and Arctic Oceans, the first to circumnavigate the world along its polar axis and was the youngest Captain in the British Army having joined the SAS in 1965. He fought Marxist terrorists between 1968 and 1970 and received the Sultan’s Bravery Medal from Her Majesty the Queen.

 Riley Harper is a renowned Hollywood stuntman who travels the world driving, riding motorcycles and taking hits as a stunt double for some of Hollywood's biggest stars.An avid motorcycle and car enthusiast, Harper shares a love with Belstaff for all things with engines and wheels. His Instagram profile @LIFEOF_RILEY counts 40K followers.

 Rankin, the famed British portrait and fashion photographer will shoot the campaign, bringing together two powerful names in British culture, intersecting across adventure and fashion. Seven images have been produced – three of Fiennes and four of Harper.

Direct link to the Trailmaster boots;

Trailmaster boots

www.belstaff.co.uk