Sneak Peek at J Shoes AW 13 Collection

A staple favourite with British shoe designers, Dainite has been a market leader in shoe sole production since 1894 with their studded rubber soles.

For AW13, J Shoes has incorporated the studded rubber sole into their latest collection.

 Known for its durability and quality, the rubber soles are ideal for the winter months providing comfort and grip in all conditions, whilst not attracting or storing dirt.

The Dainite Studded sole manages to be practical whilst maintaining a smart timeless styling.

Available soon from
www.jshoesonline.co.uk

Behind the Scenes of J Shoes AW12 Campaign

For Autumn / Winter 2012, British footwear brand J Shoes will be launching a collection that stays true to their signature style – a modern approach to traditional craftsmanship.

Watch the making of the JShoes AW12 campaign:

Notable key styles and stories for AW12 include:
The Harborough collection, named after the town of J Shoes birth. For this range the shoes will have Dainite soles which is a traditional rubber sole manufactured in Market Harborough. The range will also be Goodyear welted, a first for the brand.
The Guild range features a technical process also a new design innovation for the brand where the sole and the welt are dip-dyed to stain the leather and produce a more individual feel. Colours of red, blue and brown are used to create this look.
The AW collection includes monk straps, rubber dipped lace ends, colour-screen printing and heavy duty soles. Hand burnishing and finishing in this collection creates a unique feel and individuality as no two pairs will be the same.

 Soon to be available from www.jshoes.com