Ermenegildo Zegna SS16 Advertising Campaign

 A group of self-aware and relaxed men is portrayed on a simple white background to emulate the balance of simplicity, fluidity and lightness protagonist of the Ermenegildo Zegna Couture SS16 Fashion Show by Stefano Pilati.

 The graphic layout is completely new, while the essential white stage allows clothes to speak by themselves through the powerful photography of Inez & Vinoodh.

The images express the modern and conscious aesthetic codes of the New Leaders, highlighting their stylish, masculine and contemporary personality.

 For the Ermenegildo Zegna Couture collection a symphony of lightness and transparency declined into micro and macro Madras patterns play with shades of beautiful "non-whites" framed by optical white and total black looks, while Ermenegildo Zegna, next to the world of classic tailoring, introduces its new colorful informal soul: a nonchalant and decidedly relaxed take on the daily act of dressing up.

Ermenegildo Zegna Couture – Autumn/Winter 2014 Advertising Campaign stars actor Sam Riley

The campaign features as protagonist, the talented actor Sam Riley who stars in the upcoming feature films “Maleficent” and “Suite Francaise”.

  A set designed with a minimalist decor gathers in one room, eight men in grey; on the background a map of the world, the world of menswear, of which these are the leaders.

In some takes the actor is shot alone, confident in his elegant sportiness, one of the themes of next winters collection.

 In other shots Riley is photographed in contrast surrounded by others, maintaining the focus on himself, his new elegance and the leadership of the Ermenegildo Zegna Couture menswear message under the creative guidance of Stefano Pilati.
Photography by Inez & Vinoodh

Sam also attended the World Premiere of Disney’s “Maleficent” at the El Capitan Theatre in Hollywood, CA, wearing a blue sable, one button, peak lapel tuxedo, shirt, bow tie, and shoes by Ermenegildo Zegna Couture