Moss Bros win Gold in the 2014 London Design Awards‏

Category: Graphic Design - Corporate Identity and Branding

The company partnered with design agency Pentagram in order to refresh the brand’s corporate identity and have stronger resonance with the company’s core customer demographic.  This activity encompassed everything from the re-evaluation of Moss Bros.’ guest brand and own label hierarchy, through tone of voice and use of brand marks across all customer touchpoints.

Moss Bros Dress the England Rugby Team League

Moss Bros have announced their sponsorship of the England RFL squad for the 2^nd consecutive year.

With heritage high on the list, the England RFL squad have opted for a two piece suit in navy and lined in vibrant red. Detailing includes a white buttonhole to the cuff and personalised embroidery in the inside pocket (to prevent mix ups in the changing rooms) The plain weave cloth used for the suit is woven in England at the Alfred Brown mill.

The bespoke suits will be worn with a crisp cutaway collar shirt from the premium Moss 1851 collection and the official club tie.

For your own bespoke experience log on to http://www.moss.co.uk/Bespoke-Experience

Moss Bros will also be dressing all the official male ground staff for the Rugby League World Cup 2013 in the brand’s Dehavilland collection.

Black Tie Event - The Bow Tie

Christmas and New Year are near, festivities have started including Black Tie events .

At a glance, it looks as though you’ve got it easy when it comes to black tie attire: all the guess work of what to wear is nonexistent, everyone expects you to turn up in the same outfit as everyone else and you get to wear it over and over again! Plus black tie attire is going to make you look ‘smoking hot’ – no matter what body shape you are.

Eton

But smoking hot can turn in to a damp squib if you don’t follow a few simple sartorial rules. 

So let's start with the obvious: The Black Tie

The colour clue is in the title - black, no other colour is acceptable at a true black tie event.

The tie also should also be a Bow Tie, preferably of silk and should always match the texture of your jacket’s lapels. If your lapels are smooth satin silk then go for a satin silk bow tie but if your lapels are of grosgrain then your bow tie needs a textured finish such as grosgrain, barathea or faille.

Matalan

Go for a self tie one rather than a pre-tied. How else are you going to get that sexy loose draped tie look at the end of the night?

Keep the tie proportional to your face – the ends of the bow should be in line somewhere between the edge of your face and the outer corners of your eyes.  Anything smaller or larger your head will look disproportional.

The type of tie is also important:

Moss Bros - Butterfly style bow tie

The Butterfly tie is a large bow and should only be worn by men with a large neck size, bigger face and chin; otherwise you may end up looking more like a clown than James Bond.

Primark - batwing style bow tie

The straight Batwing tie is narrow and is best for thin men with longish faces and a narrow collar size.

Diamond pointed Bow ties are not as common so are good to add a bit of individuality whilst sticking to the black tie rules.

Eton - thistle style bow tie

However the Thistle or semi-butterfly is the more classic and popular tie.  It is smaller than the full butterfly and thicker than the batwing tie so is a safer choice for most men.

Remember a black bow tie will make you look stylish, a coloured one will take away most of the sophistication.

Part of article as seen in 
http://www.eclipsemagazine.co.uk/NewEclipse/Joomla15/index.php?option=com_content&view=article&id=2026:black-tie-the-bow-tie&catid=48:mens-fashion&Itemid=74


All images from PRShots

Black Bow Ties available on Amazon: