ECO WARRIORS TAKE THE SPOTLIGHT IN REPLAY’S LASERBLAST L.I.F.E. CAMPAIGN

For the unveiling of the innovative Laserblast L.I.F.E. collection, fashion brand Replay champions real-life activists as models.

Replay Laserblast L.I.F.E. capsule collection combines the innovative and eco-friendly Laserblast technology, which dramatically reduces water consumption, and the use of coloured mineral pigments of natural origin. The result? One of the most sustainable denim ranges.
To bring to life the eco-credentials of this distinctive range, Replay has cast models with a world-leading ethical stance – the real-life activists transforming the way we live today.

For the men, the Eco-Warrior for L.I.F.E. is Enok Groven, the Norwegian founder of Fashion Against Climate Change

 (https://www.facebook.com/groups/fashionagainstclimatechange/)

Replay’s outstanding feature is the dyeing process using natural pigments of mineral origin. 

The pulverized rock imbues the fabric with a distinctive faux vintage appeal thanks to the fine variegation of hues.

The two men’s styles are the slimfit Anbass and the regular fit Waitom.

Jeans available online:

http://shop.replay.it/en/Replay/FW14/Man?myf=life

Replay launch new denim dye technique - Laserblast L.I.F.E.

Laserblast LIFE (Laserblast Innovation For Earth )  - in store  from mid May -uses natural mineral pigments in the dyeing technique which imbeds the fabric with a distinctive faux vintage appeal thanks to a fine variegation of hues. Using laser technology to create whiskering effect plus an intense stone wash for more of a lived-in look. 

From there every item is put through a low temperature water wash with mineral pigments in gray and brown/ochre tones, then set to dry to attain a chunky texture.
 The two styles : the slimfit Anbass and the regular fit Waitom, present a selection of options as to fabric, treatment, wash.

The Replay Laserblast LIFE capsule collection will be available worldwide as of mid May, 2014. To mark the moment Replay flagship and in-store shops and wholesale locations, will showcase the jeans in dedicated window displays. The price range is: 149,00€ to 159,00€. <

Replay launches the Laserblast Club collection

Laserblast is Replay’s exclusive denim processing technology used to treat the jeans whilst saving energy and reducing water consumption by up to 85%.

Here the image shows the leather effect Lenrick in regular slim fit.
Price £145

The colour palette for the collection was inspired by the super-matte tones of the night including two greys, a black and a blue black.

Visit the website for the full collection:  http://shop.replay.it/en/Laserblast

Replay Launches Official FC Barcelona Clothing

Replay have launched the new Barcelona FC official clothing line, they have launched both a formal and informal range.

Celebrating is Replay’s CEO Matteo Sinigaglia (centre) with the first team including Leo Massi and with glamour provided by Brazilian models Isabeli Fontana and Anna Beatriz Barros (both wearing Replay)

Check out the Replay/FCBarcelona Denim Zero



Check out the website for more information on the formal and casual gear:

http://www.replay.it/fcbarcelona/en/