New Sebago SS15 Collection‏

www.sebago.com

Sebago partners with the oldest tannery in the US for an artesan contemporary twist

For SS 13, Sebago has partnered with the oldest Tannery in the US, the Horween Leather Company. 
The partnership sees the use of specialist premium Horween leather to reinvent the Sebago’s classic dockside style for an artisan, contemporary twist.

Red

 The Horween craftsmen run a century old tannery and offer an array of the finest tannages. The Chromoexcel Leather, exclusive to the Horween tannery, that is selected for the Sebago docksides is crafted from Horween’s proprietary recipe of natural oils

Orange/ink blue combo

Horween’s time honoured traditions and formulas provide Sebago with a soft, yet highly durable leather.  

Emerald Green

Price £130 Colours: Red, emerald green, mustard, orange and ink blue.

http://www.sebago.com/UK/en/Horween

 

Sebago Hoists up the Union Jack with The Patriot Shoe

Not a British brand but Sebago are hoisting up our colours in celebration for the Queen's Diamond Jubilee and the London Olympics by designing a new deck shoe: The Patriot Docksides.  

Colour ways:  

White with red leather trimming and navy insoles

Blue with white leather trimming and red insoles.

However the best part is the transparent sole which reveals the Union Jack. 

The Patriot is still a functional deck shoe with its slip resistant and non marking rubber sole so if you’ve been invited to join the Thames Diamond Jubilee Pageant, then they won’t let you down.

Available soon from www.sebago.com  Price around £115

A peak at Sebago's new Flagship Store in London.

Sebago renowned for their iconic boat shoes, Docksides, have sailed down Regents Street in London and anchored their new flagship store at number 78.

The decor is of course of a nautical theme with Docksides inside portholes...

and 'all feet on deck' footwear displayed on wooden shelves hanging by rope.

To celebrate the Olympic Games, Sebago have brought out a range of Docksides in red and white with blue inside and blue and white with red inside, both with a union jack sole.

But there is also a touch of the gentleman’s club with comfy distressed leather chairs if you need a rest from all that shopping.

Obviously you had to have bubbly to launch a flagship, but in keeping with the nautical theme the Oyster Meister was there with his fresh catch of oysters. www.oystermeister.com

Here's a sneak peak at their SS12 collaboration with Filson :

Ranch jacket in Filson's tan rugged twill with contrasting collar in Seabgo leather. Gilet/vest in Filson's durable and protictive oil tin cloth. Lining in a red check.

Matching cap in Filson oil tin cloth.
Foreground: Briefcase in Filson tan rugged twill. Brattle spectator brogues in leather and waxy canvas on top of suitcase near mannequin - available in brown or tan. Beacon boot and Docksides also in leather and waxy canvas on top of front suitcase - both available in dark brown or olive.

And  a peak at their handcrafted limited edition SS12 Artisan collection influenced by an eclectic mix of emerging design talents, urban artists and lifestyle bloggers:

The front boat shoe is the St Croix, a collaboration with leather speciality brand Billy Kirk. This is a shoe of handsewn construction, statement laces and contrasting Sebago Docksides slip resistant boat sole.


And a few pieces available to buy from their AW11 collection:

Thanks Chase PR for the invite
www.sebago.com

Messing about on the water- then wear the stylish boat shoe.

The boat shoe was invented by Paul Sperry  in 1935 when he watched his dog Prince run easily over ice and snow without slipping. He noticed the tiny cracks and cuts going in all direction on Prince’s paws  and so by using a pen knife, starting to cut siping in to the sole of a rubber sneaker.  This siping pattern provided grip on a wet deck and were worn by sailors. However now they are a popular  leisure shoe.

Sperry Topsiders from www.rubbersole.co.uk

Authentic deck shoes will have specially treated leather to withstand repeated wettings, anodized aluminium eyelets to prevent rusting and non skid soles. Above image is that of the Sperry Topsider in classic navy and white combo.

Sebago Docksides from www.rubbersole.co.uk

Sebago make  their own branded boat shoe called the Docksides, with leather uppers ranging from the classic navy to the less conservative colours of pink or dazzling blue. All still have the white non slip sole . 

Both Sperry Topsiders (£79.99) and Sebago Docksides (£94.99) can be  purchased through www.rubbersole.co.uk . 

Rubber Sole also offers free next day delivery to all UK mainland destinations  if you book before 4pm