Gillette, the world’s leading male grooming brand, has announced the return of its “Go Ask Dad” campaign with the aim of helping young guys through some of the toughest emotional moments in their lives.
With Father’s Day on the horizon, Gillette is putting the spotlight back on dads, encouraging guys everywhere to take a moment to ‘Go Ask Dad.’ Gillette will demonstrate this sentiment with the release of a new, global “Go Ask Dad” video, which opens with sons from around the world beta testing what they think is the latest mobile artificial intelligence technology, by asking it questions about a range of topics.
What they don’t know is that it’s their dad on the other side giving the advice.
For additional information on Gillette, as well as information on Gillette’s full lineup, including the latest shaving innovation, Gillette Fusion ProShield Chill, please visit:www.gillette.co.uk.
To celebrate their partnership with the British & Irish Lions, Gillette has launched “The Honest Player”, a short film featuring George North.
The film, with voiceover taken from the iconic Jim Telfer speech, highlights the importance of preparation and precision - common values shared by both Gillette and the Lions.
For George, preparation off pitch leads to precision on it. For Gillette, it’s all about giving guys the precision tools to look their best and prepare for the day ahead.
Gillette® , the world’s leading male grooming brand, presented a global partnership with Futbol Club Barcelona (FCB). With the shared belief that there are no shortcuts to anywhere worth going, the new relationship solidifies their shared commitment to helping groom the next generation. As a premium partner, Gillette aims to celebrate the role precision plays in putting men on the path to victory, both on and off the pitch.
As one of the best clubs in the world, FCB is unyielding in its commitment to identifying and developing the greatest players from the start, cultivating their skills on the pitch and, as the best a man can get, Gillette relentlessly pursues the creation of high quality, high value razors honed to the finest edge and detail.
For both, precision is a core value in helping groom the next generation as they achieve their best. Building on the momentum of an exclusive partnership in Latin America, the expanded partnership now brings the collaboration to the global stage.
Gillette has spent over a century refining and engineering down to the microscopic razor’s edge so that every man can have the advantage of its unparalleled precision.
In addition to its support of FC Barcelona, Gillette is teaming up with one of the club’s star player Neymar Jr. to highlight humorous moments when guys realize their current actions just won’t cut it anymore – in life and in shaving.
Neymar Jr. is using his own Twitter account to share funny, exaggerated photos of himself before he stepped up, inspiring guys all around the world to look back on their old habits with good humor and realize how far they’ve come.
Neymar Jr. is a global ambassador for Gillette, most recently helping to support the brand’s Rio 2016 Olympic Games campaign, “Perfect Isn’t Pretty.” Precision Moments on the Pitch
To bring the partnership to life for FCB fans, Gillette will present a “Precision Moments on the Pitch” series on FCBarcelona.com. The digital collection will feature highlights from the club’s star players demonstrating precise plays during training as they prepare for upcoming matches. Additionally, Gillette will have a brand presence across FCB’s digital and social channels, as well as in-venue signage.
GILLETTE’S PERFECT ISN’T PRETTY FILM PAYS TRIBUTE TO ARDUOUS JOURNEYS FACED BY ATHLETES
IN LEAD UP TO RIO 2016 OLYMPIC GAMES
Film Features A Never-Before-Heard Mix of Sia’s Popular Track, Unstoppable
BOSTON, USA—July 13, 2016—With less than one month to go until Opening Ceremonies of the Rio 2016 Olympic Games, Gillette, the world’s leading male grooming brand, today debuted Perfect Isn’t Pretty – the central piece in the brand’s Olympic Games campaign.
Starring Gillette’s global roster of athlete ambassadors, Neymar Jr. (Brazil, Football), Ashton Eaton (USA, Decathlon), Ning Zetao (China, Freestyle Swimming) and Andy Tennant (Great Britain, Team Pursuit Cycling), the Perfect Isn’t Pretty Film pulls back the curtain, shining a spotlight on the grueling journey that athletes face throughout their training process.
By revealing the tough, and often overlooked everyday struggles, combined with the sacrifices that athletes make in their pursuit of perfection – from enduring physical pain to unexpected arguments with loved ones – Gillette truly brings the concept of Perfect Isn’t Pretty to life for consumers.
“I think it’s difficult for people to understand the complete and utter commitment athletes have to make to perfect their sport, to become as precise as possible in execution,” said Neymar Jr. “We fully commit ourselves to refining our skills during training in order to reach our ultimate goal of competing at the Olympic Games. And it’s incredible that Gillette wanted to highlight that side of the journey – not just the glitz and glam, but what it really takes to get to the grandest stage in the world of sport. I’m honored to be a part of something that shows what really happens behind the scenes in the lead up to the Olympic Games.”
For the film, Gillette collaborated with award-winning singer and songwriter Sia to put a fresh new twist that speaks to the heart of Perfect Isn’t Pretty, on her latest track, “Unstoppable.”
In celebration of the Rio 2016 Olympic Games, the brand enlisted three additional global artists to incorporate their unique flair and expertise within “Unstoppable” for an all-new, never-before-heard mix of the track.
* Ariel Rechtshaid – A Grammy-winning producer, Ariel produced the track, worked with Sia to perfect her vocal delivery, played the majority of the instruments heard in the song, and worked with Pusha T to contribute to the track in his best and most distinct way.
* Pusha T – A founding member of the seminal rap duo Clipse, Pusha T wrote an original rap that exemplifies Gillette’s campaign and performed it on the track.
* Olodum – The quintessential Brazilian marching band contributed a Brazilian percussion influence and sound to the track, adding a flair reflective of the Rio 2016 Olympic Games.
“When I was working on “Unstoppable” I wanted to write a sports anthem; the kind of song played before a big game to get the players pumped,” said Sia, award-winning singer and songwriter. “As I learned more about Gillette’s “Pretty Isn’t Perfect” campaign supporting the 2016 Rio Olympic Games, this collaboration felt right and this film was a perfect place to unveil this new mix.”
The Film and accompanying soundtrack seamlessly brings to life Perfect Isn’t Pretty, which represents Gillette’s role as a brand that promises and strives to deliver, and has for over a century, the best razors for 800 million men every day.
“Perfect Isn’t Pretty captures the gritty truth of an athlete’s journey to the Olympic Games,” explained Francesco Tortora, Gillette Global Brand Director. “Our film and the accompanying soundtrack shows how Olympic athletes directly inspire us as a global brand to keep chasing perfection, no matter how tough the road can be – because it takes the athletes’ best to reach the Olympic Games and our best to create the world’s most precise razor.”
GILLETTE UNVEILS “PERFECT ISN’T PRETTY” CAMPAIGN IN LEAD UP TO
RIO 2016 OLYMPIC GAMES, HONOURING THE RIGOROUS JOURNEY ATHLETES FACE TO ACHIEVE OLYMPIC DREAMS
Neymar Jr.
As the sporting universe turns its attention to the Rio 2016 Olympic Games, Gillette, the world’s leading male grooming brand, today unveiled its global roster of athletes in conjunction with the launch of Perfect Isn’t Pretty, the brand’s latest Olympic Games campaign.
Featuring Neymar Jr. (Brazil, Football), Ashton Eaton (USA, Decathlon), Ning Zetao (China, Freestyle Swimming) and Andy Tennant (Great Britain, Team Pursuit Cycling), Perfect Isn’t Pretty takes a look behind the curtain, honouring the arduous journey that all Olympians face throughout their training in the pursuit of the Olympic Games.
Serving as the cornerstone of this new campaign, these athletes explore the real story of what it takes to represent their hopeful nation on the world’s biggest sporting stage – the Olympic Games.
• Neymar Jr. (Brazil, Football)—Recognized as one of the beautiful game’s greatest players at only 23 years old, Neymar is a forward for the legendary Spanish Club FC Barcelona and Captain of the Brazilian National Football Team, which he led to an Olympic silver medal in 2012.
Ashton Eaton
• Ashton Eaton (USA, Decathlon)—If the winner of the Decathlon is considered the “World’s Greatest
Athlete” then Eaton is unquestionably the best. He’s a two-time World Champion, current World Record holder (9,045 points) and reigning Olympic Champion.
Ashton Eaton
• Ning Zetao (China, Freestyle Swimming)—Zetao is one of Asia’s biggest breakout stars and is set to take the world by storm in Rio. The current Asian 100-meter freestyle record holder and reigning World Champion is also a lieutenant in the Chinese Navy.
• Andy Tennant (Great Britain, Team Pursuit Cycling)—Tennant is looking to write his own story in Rio following a reserve role for Team GB during the London 2012 Olympic Games. He is expected to be an integral part of the pursuit team that took Gold four years ago.
Andy Tennant
“The opportunity to represent your country at the Olympic Games is earned, not given,” said Andy Tennant. “Every day, we as athletes face several challenges during the training process and it is imperative that we approach each situation carefully and with continued precision. I must refine my training every day to give myself the best opportunity to achieve my dreams during the Olympic Games in Rio.”
Through the first installment of this campaign anchored by the new commercial, the brand will focus on the challenges and hardships each athlete is faced with during their intensive training in preparation for the Olympic Games.
Whether it’s overcoming obstacles in training such as inaccurate timing, a poor start, or a missed shot, Gillette’s Perfect Isn’t Pretty campaign begins by reminding us that all athletes need the right tools and precision training to succeed on the road ahead.
“At Gillette we understand that the journey towards precision is long, and often overlooked in favour of the end result,” said Tina Koehler, Northern Europe Brand Manager for Gillette. “We’re proud of the razors that we design and manufacture because we understand that behind every great shave was years of precise engineering. The same is true for athletes preparing for the Olympic Games.”
2016 has already seen the release of Gillette’s latest innovation, the Gillette Fusion ProShield – bringing men across the world the best in irritation-free shaving.
The Perfect Isn’t Pretty campaign reinforces the role of Gillette as a brand that promises and strives to deliver the best for 800 million men every day and has done so for over 100 years
Guys
take a surprising number of re-strokes during their shave which cause
irritation and, in the on-going pursuit of the ultimate comfort and closeness, Gillette
has changed its razor blades so
guys don’t have to change the way they shave
According to
recent studies1, most guys take on average 170 strokes every time they shave,
and 120 of them are re-strokes over the same area of the face after the initial
strokes have wiped away most of the protective shave gel. Despite all of the advances in blade
technology, many guys still experience some irritation, largely due to these
re-strokes.
Instead of expecting guys to
change how they shave, Gillette® has made its best razor blades even better to
shield guys from irritation.
The new Gillette Fusion® ProShield™ with
lubrication before and after the blades shields against irritation
during every shave – no matter how many strokes he takes.
When it comes to shaving on auto-pilot, guys re-stroke
over the same area, wiping away the shave gel. Shaving over the same spot
without lubrication can cause skin irritation, redness and bumps that keep guys
from looking and feeling their best. That’s why Gillette developed Fusion
ProShield, engineered to proactively shield against irritation, with new lubrication
before the blades in addition to the Lubrastrip after the blades, while still
delivering incredible closeness.
“With the latest razor technology, excessive re-stroking
isn’t necessary for a close shave, but old habits are hard to break,” said Tina
Koehler, Senior Brand Manager Shave Care;
“At Gillette, we constantly look for solutions to help improve the shave
for guys, and that is why we are introducing Fusion ProShield with lubrication before
and after the blades, to help shield from irritation during the shave. We have changed our razor blades so guys
don’t need to change the way they shave.”
SPECTRE and Gillette help launch their global partnership with an evening of Bond Moments hosted by Vernon Kay
:.
Special guests included Diggory Laycock , director of Ian Fleming Publications Ltd as well as being Ian Fleming's great nephew and Chris Corbould, special effects co-ordinator on 7 Bond movies.
Fun was had by all with champagne, shaken not stirred martini's and special 007 labelled vodka
Men could also experience a Close Shave with the new FlexBall
And there was a change to create your own stunt on the Bond motorbike:
Gillette’s campaign focuses on “Bond Moments” in every man’s life, inspired by the creator and author of James Bond, Ian Fleming. Fleming’s powerful and poetic words form the foundation of the campaign which encourages men to feel confident and look their best so they are prepared for their own “Bond Moment”.
A special limited edition SPECTRE/Gillette Fusion ProGlide razor with FlexBall Technology gift pack is available in stores nationwide now
From left to right:
Braun Series 7 (RRP £299.99)
Gillette Fusion ProGlide Sensitive 2in1 Shave Gel with Skin Care (RRP £4.99)
Gillette Fusion ProGlide with Flexball Technology, manual (RRP £12)
Gillette Instant Hydration Moisturiser (RRP £8.99)
Braun cruZer6 Face RRP £69.99
It's a close shave - but Just in time for Valentine's Day is the Ltd Edition Preview of the Gillette Fusion Proglide.
The Gillette Fusion Proglide with its new Flexball Technology responds to contours for maximum contact and gets virtually every hair. The new razor is specifically designed to respond to the contours of a man's face, allowing for maximum contact on the curves.
Look smooth and feel smooth for that Valentine's date!
Gillette® Fusion ProGlide's new FlexBall Technology
responds to contours for maximum contact that gets virtually every hair.
The
new razor is specifically designed to respond to the contours of a man’s face,
allowing for maximum contact on the curves. The result is a completely
upgraded shaving experience that is kinder and gentler to every man’s face.
Features include:
FlexBall Handle Technology
4-way flex for contact over every contour and more ergonomic grips for better control
Re-Engineered Low-Cutting Force Blades
Thinner, finer edges with advanced, low-resistant coating for effortless cutting
through hair with less tug and pull.
Blade Stabilizer
Maintains optimal spacing between the blades
Streamlined Comfort Guard
Channels excess shave prep for optimal
blade contact and stretches the skin for a close, comfortable shave
Enhanced Lubrastrip
Infused with mineral oil and lubricating polymers that
enable smooth movement over skin, even
on repeat strokes
Improved Precision Trimmer
Enhanced blade, comb guard help to better align long hairs
Improved rinse-through slots
The Gillette Fusion ProGlide with NEW FlexBall Technology
has a suggested retail price of £12 (manual) and £15 (power).
