The new menswear collection from Police conveys the brands modern identity while nodding to the heritage of the sport and lifestyle brand. Neymar wears exclusive new designs for 2017, designed by Enrico Furlan, previous designer at Dolce & Gabbana.
28 January 2017
NEYMAR JR FOR POLICE LIFESTYLE
FC Barcelona and Brazil’s top footballer Neymar Jr has been announced as the continuing face of POLICE Lifestyle.
The new menswear collection from Police conveys the brands modern identity while nodding to the heritage of the sport and lifestyle brand. Neymar wears exclusive new designs for 2017, designed by Enrico Furlan, previous designer at Dolce & Gabbana.
The new menswear collection from Police conveys the brands modern identity while nodding to the heritage of the sport and lifestyle brand. Neymar wears exclusive new designs for 2017, designed by Enrico Furlan, previous designer at Dolce & Gabbana.
21 September 2016
GILLETTE ANNOUNCES GLOBAL PARTNERSHIP WITH FUTBOL CLUB BARCELONA
Gillette® , the world’s leading male grooming brand, presented a global partnership with Futbol Club Barcelona (FCB). With the shared belief that there are no shortcuts to anywhere worth going, the new relationship solidifies their shared commitment to helping groom the next generation. As a premium partner, Gillette aims to celebrate the role precision plays in putting men on the path to victory, both on and off the pitch.
As one of the best clubs in the world, FCB is unyielding in its commitment to identifying and developing the greatest players from the start, cultivating their skills on the pitch and, as the best a man can get, Gillette relentlessly pursues the creation of high quality, high value razors honed to the finest edge and detail.
For both, precision is a core value in helping groom the next generation as they achieve their best. Building on the momentum of an exclusive partnership in Latin America, the expanded partnership now brings the collaboration to the global stage. Gillette has spent over a century refining and engineering down to the microscopic razor’s edge so that every man can have the advantage of its unparalleled precision.
In addition to its support of FC Barcelona, Gillette is teaming up with one of the club’s star player Neymar Jr. to highlight humorous moments when guys realize their current actions just won’t cut it anymore – in life and in shaving.
Neymar Jr. is using his own Twitter account to share funny, exaggerated photos of himself before he stepped up, inspiring guys all around the world to look back on their old habits with good humor and realize how far they’ve come.
Neymar Jr. is a global ambassador for Gillette, most recently helping to support the brand’s Rio 2016 Olympic Games campaign, “Perfect Isn’t Pretty.”
Precision Moments on the Pitch
To bring the partnership to life for FCB fans, Gillette will present a “Precision Moments on the Pitch” series on FCBarcelona.com. The digital collection will feature highlights from the club’s star players demonstrating precise plays during training as they prepare for upcoming matches. Additionally, Gillette will have a brand presence across FCB’s digital and social channels, as well as in-venue signage.
As one of the best clubs in the world, FCB is unyielding in its commitment to identifying and developing the greatest players from the start, cultivating their skills on the pitch and, as the best a man can get, Gillette relentlessly pursues the creation of high quality, high value razors honed to the finest edge and detail.
For both, precision is a core value in helping groom the next generation as they achieve their best. Building on the momentum of an exclusive partnership in Latin America, the expanded partnership now brings the collaboration to the global stage. Gillette has spent over a century refining and engineering down to the microscopic razor’s edge so that every man can have the advantage of its unparalleled precision.
In addition to its support of FC Barcelona, Gillette is teaming up with one of the club’s star player Neymar Jr. to highlight humorous moments when guys realize their current actions just won’t cut it anymore – in life and in shaving.
Neymar Jr. is using his own Twitter account to share funny, exaggerated photos of himself before he stepped up, inspiring guys all around the world to look back on their old habits with good humor and realize how far they’ve come.
Neymar Jr. is a global ambassador for Gillette, most recently helping to support the brand’s Rio 2016 Olympic Games campaign, “Perfect Isn’t Pretty.”
Precision Moments on the Pitch
To bring the partnership to life for FCB fans, Gillette will present a “Precision Moments on the Pitch” series on FCBarcelona.com. The digital collection will feature highlights from the club’s star players demonstrating precise plays during training as they prepare for upcoming matches. Additionally, Gillette will have a brand presence across FCB’s digital and social channels, as well as in-venue signage.
13 July 2016
New video: Gillette's Perfect isn't Pretty Olympics film
GILLETTE’S PERFECT ISN’T PRETTY FILM PAYS TRIBUTE TO ARDUOUS JOURNEYS FACED BY ATHLETES
IN LEAD UP TO RIO 2016 OLYMPIC GAMES
Film Features A Never-Before-Heard Mix of Sia’s Popular Track, Unstoppable
Starring Gillette’s global roster of athlete ambassadors, Neymar Jr. (Brazil, Football), Ashton Eaton (USA, Decathlon), Ning Zetao (China, Freestyle Swimming) and Andy Tennant (Great Britain, Team Pursuit Cycling), the Perfect Isn’t Pretty Film pulls back the curtain, shining a spotlight on the grueling journey that athletes face throughout their training process.
By revealing the tough, and often overlooked everyday struggles, combined with the sacrifices that athletes make in their pursuit of perfection – from enduring physical pain to unexpected arguments with loved ones – Gillette truly brings the concept of Perfect Isn’t Pretty to life for consumers.
“I think it’s difficult for people to understand the complete and utter commitment athletes have to make to perfect their sport, to become as precise as possible in execution,” said Neymar Jr. “We fully commit ourselves to refining our skills during training in order to reach our ultimate goal of competing at the Olympic Games. And it’s incredible that Gillette wanted to highlight that side of the journey – not just the glitz and glam, but what it really takes to get to the grandest stage in the world of sport. I’m honored to be a part of something that shows what really happens behind the scenes in the lead up to the Olympic Games.”
For the film, Gillette collaborated with award-winning singer and songwriter Sia to put a fresh new twist that speaks to the heart of Perfect Isn’t Pretty, on her latest track, “Unstoppable.”
In celebration of the Rio 2016 Olympic Games, the brand enlisted three additional global artists to incorporate their unique flair and expertise within “Unstoppable” for an all-new, never-before-heard mix of the track.
* Ariel Rechtshaid – A Grammy-winning producer, Ariel produced the track, worked with Sia to perfect her vocal delivery, played the majority of the instruments heard in the song, and worked with Pusha T to contribute to the track in his best and most distinct way.
* Pusha T – A founding member of the seminal rap duo Clipse, Pusha T wrote an original rap that exemplifies Gillette’s campaign and performed it on the track.
* Olodum – The quintessential Brazilian marching band contributed a Brazilian percussion influence and sound to the track, adding a flair reflective of the Rio 2016 Olympic Games.
“When I was working on “Unstoppable” I wanted to write a sports anthem; the kind of song played before a big game to get the players pumped,” said Sia, award-winning singer and songwriter. “As I learned more about Gillette’s “Pretty Isn’t Perfect” campaign supporting the 2016 Rio Olympic Games, this collaboration felt right and this film was a perfect place to unveil this new mix.”
The Film and accompanying soundtrack seamlessly brings to life Perfect Isn’t Pretty, which represents Gillette’s role as a brand that promises and strives to deliver, and has for over a century, the best razors for 800 million men every day.
“Perfect Isn’t Pretty captures the gritty truth of an athlete’s journey to the Olympic Games,” explained Francesco Tortora, Gillette Global Brand Director. “Our film and the accompanying soundtrack shows how Olympic athletes directly inspire us as a global brand to keep chasing perfection, no matter how tough the road can be – because it takes the athletes’ best to reach the Olympic Games and our best to create the world’s most precise razor.”
12 April 2016
Neymar Jr. fronts Gillette's Rio 2016 Olympic Games campaign
GILLETTE UNVEILS “PERFECT ISN’T PRETTY” CAMPAIGN IN LEAD UP TO
RIO 2016 OLYMPIC GAMES, HONOURING THE RIGOROUS JOURNEY ATHLETES FACE TO ACHIEVE OLYMPIC DREAMS
As the sporting universe turns its attention to the Rio 2016 Olympic Games, Gillette, the world’s leading male grooming brand, today unveiled its global roster of athletes in conjunction with the launch of Perfect Isn’t Pretty, the brand’s latest Olympic Games campaign.
Featuring Neymar Jr. (Brazil, Football), Ashton Eaton (USA, Decathlon), Ning Zetao (China, Freestyle Swimming) and Andy Tennant (Great Britain, Team Pursuit Cycling), Perfect Isn’t Pretty takes a look behind the curtain, honouring the arduous journey that all Olympians face throughout their training in the pursuit of the Olympic Games.
Serving as the cornerstone of this new campaign, these athletes explore the real story of what it takes to represent their hopeful nation on the world’s biggest sporting stage – the Olympic Games.
• Neymar Jr. (Brazil, Football)—Recognized as one of the beautiful game’s greatest players at only 23 years old, Neymar is a forward for the legendary Spanish Club FC Barcelona and Captain of the Brazilian National Football Team, which he led to an Olympic silver medal in 2012.
• Ashton Eaton (USA, Decathlon)—If the winner of the Decathlon is considered the “World’s Greatest
Athlete” then Eaton is unquestionably the best. He’s a two-time World Champion, current World Record holder (9,045 points) and reigning Olympic Champion.
• Ning Zetao (China, Freestyle Swimming)—Zetao is one of Asia’s biggest breakout stars and is set to take the world by storm in Rio. The current Asian 100-meter freestyle record holder and reigning World Champion is also a lieutenant in the Chinese Navy.
• Andy Tennant (Great Britain, Team Pursuit Cycling)—Tennant is looking to write his own story in Rio following a reserve role for Team GB during the London 2012 Olympic Games. He is expected to be an integral part of the pursuit team that took Gold four years ago.
“The opportunity to represent your country at the Olympic Games is earned, not given,” said Andy Tennant. “Every day, we as athletes face several challenges during the training process and it is imperative that we approach each situation carefully and with continued precision. I must refine my training every day to give myself the best opportunity to achieve my dreams during the Olympic Games in Rio.”
Through the first installment of this campaign anchored by the new commercial, the brand will focus on the challenges and hardships each athlete is faced with during their intensive training in preparation for the Olympic Games.
Whether it’s overcoming obstacles in training such as inaccurate timing, a poor start, or a missed shot, Gillette’s Perfect Isn’t Pretty campaign begins by reminding us that all athletes need the right tools and precision training to succeed on the road ahead.
“At Gillette we understand that the journey towards precision is long, and often overlooked in favour of the end result,” said Tina Koehler, Northern Europe Brand Manager for Gillette. “We’re proud of the razors that we design and manufacture because we understand that behind every great shave was years of precise engineering. The same is true for athletes preparing for the Olympic Games.”
2016 has already seen the release of Gillette’s latest innovation, the Gillette Fusion ProShield – bringing men across the world the best in irritation-free shaving.
The Perfect Isn’t Pretty campaign reinforces the role of Gillette as a brand that promises and strives to deliver the best for 800 million men every day and has done so for over 100 years
 |
| Neymar Jr. |
Featuring Neymar Jr. (Brazil, Football), Ashton Eaton (USA, Decathlon), Ning Zetao (China, Freestyle Swimming) and Andy Tennant (Great Britain, Team Pursuit Cycling), Perfect Isn’t Pretty takes a look behind the curtain, honouring the arduous journey that all Olympians face throughout their training in the pursuit of the Olympic Games.
Serving as the cornerstone of this new campaign, these athletes explore the real story of what it takes to represent their hopeful nation on the world’s biggest sporting stage – the Olympic Games.
• Neymar Jr. (Brazil, Football)—Recognized as one of the beautiful game’s greatest players at only 23 years old, Neymar is a forward for the legendary Spanish Club FC Barcelona and Captain of the Brazilian National Football Team, which he led to an Olympic silver medal in 2012.
 |
| Ashton Eaton |
 |
| Ashton Eaton |
• Andy Tennant (Great Britain, Team Pursuit Cycling)—Tennant is looking to write his own story in Rio following a reserve role for Team GB during the London 2012 Olympic Games. He is expected to be an integral part of the pursuit team that took Gold four years ago.
 |
| Andy Tennant |
“The opportunity to represent your country at the Olympic Games is earned, not given,” said Andy Tennant. “Every day, we as athletes face several challenges during the training process and it is imperative that we approach each situation carefully and with continued precision. I must refine my training every day to give myself the best opportunity to achieve my dreams during the Olympic Games in Rio.”
Through the first installment of this campaign anchored by the new commercial, the brand will focus on the challenges and hardships each athlete is faced with during their intensive training in preparation for the Olympic Games.
Whether it’s overcoming obstacles in training such as inaccurate timing, a poor start, or a missed shot, Gillette’s Perfect Isn’t Pretty campaign begins by reminding us that all athletes need the right tools and precision training to succeed on the road ahead.
“At Gillette we understand that the journey towards precision is long, and often overlooked in favour of the end result,” said Tina Koehler, Northern Europe Brand Manager for Gillette. “We’re proud of the razors that we design and manufacture because we understand that behind every great shave was years of precise engineering. The same is true for athletes preparing for the Olympic Games.”
2016 has already seen the release of Gillette’s latest innovation, the Gillette Fusion ProShield – bringing men across the world the best in irritation-free shaving.
The Perfect Isn’t Pretty campaign reinforces the role of Gillette as a brand that promises and strives to deliver the best for 800 million men every day and has done so for over 100 years
4 February 2015
POLICE Launch Optical Collection SS15 with Neymar Jr
Iconic fashion and lifestyle brand today presents the new Optical 2015 collection, offering sleek, key, urban eyewear, synonymous with global brand ambassador, Neymar Jr. Modelling for the renowned photographer Rankin Neymar Jr features in the newly released campaign with the famous and striking Mexican model, Daniela De Jesus.
Police presents a collection of optical styles that combine classic silhouettes with modern edge, whilst still remaining true to the urban style that is so typical of the recognisable brand.
19 January 2015
Neymar Jr of FC Barcelona has been announced as the ongoing face of Police Eyewear for 2015.
International fashion and lifestyle brand, Police, announce the continuation of Neymar Jr as the face of the brand for the year 2015.
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For the second consecutive year, the iconic Brazilian footballer and Latin style maverick will appear in six styled shots, modelling the 2015 sun collection.
Pre and post the World Cup 2014, he quickly established himself as one of the most recognisable faces in the world. His talent and skill on the football pitch, coupled with his humble and humorous attitude off it, make him a figure of respect to both young and old in all continents.
" For me, it was a pleasure to do this campaign again. I really liked the style of the shoot and thought the motorcycle and clothes combined well with the new sunglasses” said Neymar Jr about the new campaign.
For Spring-Summer 2015, the Police collection embraces an urban attitude drawing inspiration from the brand's more distinctive elements to present silhouettes with strong personality and trend-led styling.
The frame shapes represent a unity of past and present, emphasised by multi-coloured acetates, transparencies and fashion tones on classic silhouettes. Forward thinking frames are paired with classic, trusted lens tones.
The global campaign is set to launch across multi-channel platforms including print, outdoor media and social platforms. The young star follows in the giant like footsteps of past Police ambassadors that include Bruce Willis, George Clooney, David Beckham and Antonio Banderas.
The campaign team is completed by UK photographer Rankin, now one of the most in demand talents in the visual creative world. A giant in UK and International publishing, Rankin is famous for his intimate and direct portraits of some of the most famous faces on the planet. Supporting the campaign is also Mexican model Daniela de Jesus, herself one of the most popular female models today.
For the second consecutive year, the iconic Brazilian footballer and Latin style maverick will appear in six styled shots, modelling the 2015 sun collection.
Pre and post the World Cup 2014, he quickly established himself as one of the most recognisable faces in the world. His talent and skill on the football pitch, coupled with his humble and humorous attitude off it, make him a figure of respect to both young and old in all continents.
" For me, it was a pleasure to do this campaign again. I really liked the style of the shoot and thought the motorcycle and clothes combined well with the new sunglasses” said Neymar Jr about the new campaign.
For Spring-Summer 2015, the Police collection embraces an urban attitude drawing inspiration from the brand's more distinctive elements to present silhouettes with strong personality and trend-led styling.
The frame shapes represent a unity of past and present, emphasised by multi-coloured acetates, transparencies and fashion tones on classic silhouettes. Forward thinking frames are paired with classic, trusted lens tones.
The campaign team is completed by UK photographer Rankin, now one of the most in demand talents in the visual creative world. A giant in UK and International publishing, Rankin is famous for his intimate and direct portraits of some of the most famous faces on the planet. Supporting the campaign is also Mexican model Daniela de Jesus, herself one of the most popular female models today.
12 October 2014
REPLAY: NEYMAR JR BRAND AMBASSADOR
The new Brand Ambassadors for Replay are FC Barcelona stars, including Neymar Jnr.
The campaign launches the Hyperflex collection, which stretches the limits of the denim manufacturing process (quite literally!). The main features of Replay Hyperflex are 100% elasticity, incredible shaping performance and superior comfort. They offer complete ease of motion, great shape retention and a luxurious feel!
FC Barca are also joined by top model, Alessandra Ambrosio
The campaign launches the Hyperflex collection, which stretches the limits of the denim manufacturing process (quite literally!). The main features of Replay Hyperflex are 100% elasticity, incredible shaping performance and superior comfort. They offer complete ease of motion, great shape retention and a luxurious feel!
FC Barca are also joined by top model, Alessandra Ambrosio
20 December 2013
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