Bringing Pop to Fashion- Pepsi® Launches Global Capsule Collection with Fashion Partners

Pepsi® announces a global capsule collection with fashion partners Boohoo, Umbro, Le Specs, New Era and Anteater.
 In the brand’s latest extension of its 2018 global #LOVEITLIVEIT campaign, Pepsi intersects art and sport to celebrate the world’s beautiful game – football – on a new pitch: fashion.

 The 2018 Pepsi “Art of Football” Capsule Collection consists of an alliance with labels originating from around the world including:
 Russia’s Anteater for a range of streetwear apparel and accessories such as t-shirts, backpacks, bucket hats and iPhone cases
UK’s Boohoo for  hoodies,tracksuits, t-shirts and cropped jackets

UK's Umbro for soccer t-shirts, shorts and balls

,Australia’s Le Specs for sunglasses

and the U.S.’s New Era for fashion headwear and t-shirts

The collection is available on each individual partners’ e-commerce site, and department stores and fashion specialty retailers where the partners’ brands are normally sold, as well as the full Pepsi “Art of Football” Capsule Collection available on

https://www.boohooman.com/pepsi/pepsi.html

BAPE launch NIGHTMARE LTD EDITION at SELFRIDGES

A BATHING APE EYEWEAR PRESENT TO YOU THE NIGHTMARE LIMITED EDITION - ONLY 666 PAIRS IN THE WORLD!

Ghoulish sunglasses with their own little coffin case

Available exclusively on the 1st floor at Selfridges London

MOSCOT x COMMON PROJECTS Exclusive Collaboration

New York City eyewear institution MOSCOT has joined forces with global fashion brand Common Project to launch the Limited Edition TYPE ONE sunglass collaboration.

 Made in uniform Matte black Italian acetate, with a subtle tone-on-tone, high gloss metal detailing and a G15 glass lense with both UVA and UVB protection, the partnership fuses luxury materials and a flawless execution with minimalist practicality.

 Combining MOSCOT’S ethos towards quality construction and Common Projects utilitarian design philosophy, the TYPE ONE features gold temple printing with unique serial number stamp, fine leather case and custom chamois.

 Five hundred pieces of the limited Edition Common Project x MOSCOT TYPE ONE piece have been made and available from  MOSCOT London as well as

http://moscot.com/shop/shop-frames/common-projects-moscot-type-one

 Retailing at £320 (350 Euro)

NEYMAR JR FOR POLICE LIFESTYLE

FC Barcelona and Brazil’s top footballer Neymar Jr has been announced as the continuing face of POLICE Lifestyle.

 The new menswear collection from Police conveys the brands modern identity while nodding to the heritage of the sport and lifestyle brand. Neymar wears exclusive new designs for 2017, designed by Enrico Furlan, previous designer at Dolce & Gabbana.

See Concept introduce THE GLACIER Sunglass

Revolutionary eyewear company See Concept have launches a new product category for AW 16, The Glacier sunglass.

 Taking their inspiration from a French national past time and sporting culture close to their hearts, the brand have re-invented the traditional mountain and ski sunglass.

 The model comes in 6 colour options ranging from traditional and classic tones across the heritage inspiration from the 70's and 80's.

 For stockists see: www.see-concept.com

Lacoste launches new sunglasses to celebrate ATP World Tour

Father's Day Gift Ideas at M&S

Here's lots of options for that Father's Day gift:

www.marksandspencer.com

Best Under the Sun - the Polaroid Heritage Collection

Polaroid is celebrating 75 years and so they've decided to look into their archives and recreate their best shades throughout the years.
Now the sun is shining, you can choose which retro lstyle to look cool in from the Polaroid Heritage collection:
1930s -the birth of the uplifting and energetic Swing music and the start of the Polaroid story. The Swing.

Translucent handmade acetate frames in the smooth round style typical of that decade. Also a great style for the chic Geek look.

1940s - the Victory Polaroid pioneered sports sunglasses .

Recreated in premium TR90, the design is complete with the original double circle logo to represent the glare blocking power of Polaroid polarized lenses. A real super hero of the sunglasses.


1950s - Affluence and splendour with the Hollywood set . The Bel Air 

These Bel Air sunglasses spell lavish lifestyle and pure decadence. They have slender black frames and subtle details

1960s-  Rebellious nature with the easy Rider

It was out with the old and in with the new designs and modern robust materials.


1970s - Flying high with the Seventy-Five anniversay edition - Polaroid's iconic original aviator

Made from nickel alloy and corrosion proof stainless steel. Has anti-reflective lenses and stylish flash mirroring - the ultimate aviator

1970s - or show off Viva las Vegas style with the Vegas

 The bright lights of Vegas influenced fashion with new shapes and edgy designs.

1980s -   work hard and play hard with the Vice

Here in gun metal with polarized grey gradient lenses, but also available in gold frames with bronze lenses.

1980s - Image was all important in this decade, so Polaroid brought out the most exclusive and expensive frame produced by Polaroid Eyewear - the Image

Teamed with the latest frame technology to make these aviator sunglasses perfect for the men who like to be noticed.

Which decade will you choose?

For more images and information go to www.polaroidsunglasses1937.com

Transitions Lenses Collaborates with Tom Davies Eyewear

Whatever the season , a pair of sunglasses is the accessory to wear when the sun is shining. Alas sometimes we forget to take them out when the weather is cold and then get caught out by the glaring sun.

But for those of us with less than 20:20 vision Transitions Lenses will make sure that's a thing of the past.
Their prescription lenses adapt to sunlight, turning from clear glass indoors, to sunglass lenses in damaging sunlight, blocking out 100% of harmful rays

And the great advantage is that you don't have to sacrifice on style as they partner with several of the most well regarded frame makers throughout Europe to provide the most luxurious of designs including bespoke frames from British designer TomDavies

After launching his couture collection for the ‘rich and famous’ and creating a Ready-to-Wear line, Tom Davies has revolutionised the eyewear world. Customers choose their preferred frame from the existing collection and then can choose colour and materials. The frame is redesigned based on the customer’s face and head measurements, face shape, skin and hair tones, personal style and vision needs. Each frame is handcrafted and discreetly laser engraved with the customer’s name on the inside arem.

From frames in acetate and titanium to eco-friendly and hypoallergenic buffalo horn, all Tom Davies collections feature high quality materials and multiple colour combinations.
More information on www.transitions.com