Bringing Pop to Fashion- Pepsi® Launches Global Capsule Collection with Fashion Partners

Pepsi® announces a global capsule collection with fashion partners Boohoo, Umbro, Le Specs, New Era and Anteater.
 In the brand’s latest extension of its 2018 global #LOVEITLIVEIT campaign, Pepsi intersects art and sport to celebrate the world’s beautiful game – football – on a new pitch: fashion.

 The 2018 Pepsi “Art of Football” Capsule Collection consists of an alliance with labels originating from around the world including:
 Russia’s Anteater for a range of streetwear apparel and accessories such as t-shirts, backpacks, bucket hats and iPhone cases
UK’s Boohoo for  hoodies,tracksuits, t-shirts and cropped jackets

UK's Umbro for soccer t-shirts, shorts and balls

,Australia’s Le Specs for sunglasses

and the U.S.’s New Era for fashion headwear and t-shirts

The collection is available on each individual partners’ e-commerce site, and department stores and fashion specialty retailers where the partners’ brands are normally sold, as well as the full Pepsi “Art of Football” Capsule Collection available on

https://www.boohooman.com/pepsi/pepsi.html

Maison De Choup - New Warrior not Worrier Collection

With the new Warrior not Worrier Collection George Hodgson, founder of Maison de Choup, wanted to create pieces which show a positive message of hope and demonstrate that we are stronger than our mental health.
25% of the proceeds from the sale of the Warrior not Worrier t-shirts will be donated to YoungMinds.

YoungMinds is the UK’s leading charity committed to improving the emotional wellbeing and mental health of children and young people. They provide information, advice and support through their online resources and a free helpline for parents and carers, training for professionals, campaigning, projects with young people and work in schools.

https://youngminds.org.uk/

The new Warrior not Worrier Hoodies come in blue and grey with a plain front and the powerful slogan showing we are stronger than our mental health on the reverse. Price: £65 Sizes: S, M, L

 The Collection includes a range of 6 white understated cool cotton tees Tear, Breathe, Faces, Resist, Warrior not Worrier (which also comes in yellow) and Light at the End of the Tunnel which has been created in collaboration with award-winning mental health blogger and best-selling author of ‘We’re All Mad Here’ Claire Eastham. Prices: £35 Sizes: XS - XL

Faces is intended to express how the face shows contrasts with the crippling anxiety often felt inside the sufferer and how it is sometimes hard to express the emotional pain felt.

Tear is an attempt to express anxiety with a minimal motif which shows that the eye and tear are on different levels. Although tears are not there when sufferers don’t feel too bad they are always there below the surface.

Resist and Breathe are powerful words of support and a reminder for sufferers that other people are aware of what they are going through.

The Light at the End of the Tunnel t-shirt gives out a message of hope showing that anxiety can be conquered and sufferers can learn how to live a normal life with it. This t-shirt was developed in conjunction with award-winning mental health blogger and best-selling author of ‘We’re All Mad Here’ Claire Eastham.

Claire writes about her own experiences of social anxiety and panic attacks with humour but without resorting to medical jargon. Price: £35 Sizes: XS – L We're all MAD here by Claire Eastham: £13 Special offer: T-shirt + Signed Book £45 (Limited to first 10 orders only.)

https://maisondechoup.co.uk/

Converse Essentials Collection

This AW 2016, CONVERSE introduces the Converse Essentials collection of timeless apparel staples, designed to wear better with time.

With a nod to the Chuck Taylor All Star sneakers, the Converse Essentials collection not only looks better with age and wear, but becomes even softer with each wear. Each piece includes fabric that fades naturally with long-term wear, durable stitching and a managed shrinkage fit that remains the same throughout its lifespan.

 The new Converse Essentials collection, offered for both men and women, consists of today’s apparel mainstays, including a tee, crewneck, pant and pull-over hoodie.

The pre-washed material allows for minimal shrinking with men’s pieces cut for a modern fit allowing for maximum movement and layering, and a women’s cut that is a bit more form fitting, both crafted for ultimate style and flattery.

http://www.converse.com/uk/en/products/converse/men/clothing/tops?nav_fo=topnav-mentops&hcat=Men

Mr Quintessential Launches Cashmere Tracksuits

Sportswear Label' Be An Athlete' bring out new Premium Range

Double layered hoodies, accentuating v neck training tops and ultrasoft tracksuit bottoms make up the new collection, founded by Health and Fitness expert Phil Learney

Be An Athlete's new Premium range uses highly resilient and heat resisting materials and specially designed elements to create a line that is high quality in both how it looks and how it feels.

Wear Premium: Check out the whole collection on:

http://www.baaclothing.com/collections/mens

Train Premium: Phil Learney's website is http://www.phillearney.com/

FREE GIFT For 1st 50 Customers on Sat 1st Mar as Black Kaviar Launches SS14 Debut Collection

Black Kaviar will officially launch its début collection for Spring/Summer 14 this Saturday 1st March at

www.black-kaviar.com

with the first 50 customers receiving a free gift.

With a collection inspired by the grit and glamour of the streets, Black Kaviar is a fresh, luxury urban menswear label that combines the best of streetwear with a strong emphasis on style and design. Featuring hooded sweaters with subtle stud detailing, floral bombers with contrast leather sleeves and graphic printed t-shirts to dropped-crotch sweatpants, leather shorts and dungarees and statement accessories.

Happy 1st Birthday L'Estrange! Makers of the Sartorial Hoodie

www.lestrangelondon.com

55DSL AW12 collection - Sneak Peek

Soon to be available from the Italian streetwear label 55DSL - AW12 collection

Grey sweat with burgundy hood and T-View tee

Brown sweat with orange hood and Hula tee

Hula tee £35 available now from ASOS Fabric: 100% cotton Colour: beige

Kemstry knitwear

Already available from Diesel
Kemistry knitwear £80 Lightwieght 80% cotton, 10% nylon 10% wool in frog green and tobacco brown.

T-View, Cyclist, T-Mosaic & T-Coffee tees

Grey  Cyclist tee £35 100% cotton - already available from ASOS
White T-Mosaic tee £40 100% cotton - already available via Diesel

Stenperl, Sinofors & Stenderd-BD shirts

 Already availble through Diesel

Brown/black check Stenperl shirt £85 100% cotton
Tobacco brown check Sinofords shirt £80 100% cotton flannel (also available from ASOS)
White Stendard-BD shirt with emblem pattern £95 100% cotton

Stenperl & Scrich shirt

 Black/grey check Stenperl shirt £85 100% cotton - available through Diesel

Two, T-Orino, T-Vegetable & ThedolceVita tees

www.store.diesel.com

www.asos.com

Toast Spring/Summer 2012 Menswear Collection

Called 'Summer Ease' Toast menswear pieces make a relaxed style capsule wardrobe.

Carbon grey denim field coat £225, indigo straight leg jeans £119 and navy plimsolls £49.

Classic plaid shirts are teamed with stone chinos or front pleated shorts: washed indigo check shirt £89, Spahi tapered leg trousers £165 and indigo espadrilles £22

Tops bring a splash of colour in to the collection: 

Jade green marled cotton tee £39 and flat front trousers £135

Raspberry pink marled cotton hooded top £69 with sand coloured front pleated shorts £95

For those dressier summer occassions there is the light linen suit.

Dark ecru linen jacket £225 and linen drawstring trousers £115. Off white fine stripe shirt £85

For the chillier summer days there are the jackets and sweaters...

Dark navy cotton twill hooded jacket £245. Worn here with the Spahi tapered trousers £165 and off white fine stripe shirt £85.

Indigo shawl collar pullover £135. Fitted indigo jeans £119. Black, off white and ultramarine patterned Ema tie £59. Shirt £85.
Available soon from www.toast.co.uk

Images provided by Modus Publicity

G-Star Raw by Marc Newson Spring/Summer 2012 Collection

Leading designer, Marc Newson has been collaborating with G-Star Raw since 2003, bringing industrial design techniques to leisure wear. And this season is no different.

Here we see white rubberized dots gracing elbows to ensure they don't wear out and on jeans cuffs to ensure your trainers stay white and the cuffs don't fray.

And also on pockets of tees and knees of jogging bottoms. Not sure why you need them on pockets but hey it makes a great contrast on this black tee.

He takes inspiration from army camouflage for this infra camo sweat,. Worn here with 5 pocket denims.

And even gives his signature Walking Star a camouflage feel with this multi walking star design. Worn here with the sneaker saver jeans.

And the camouflage look carries on with these multi walking stars swimshorts. Worn with an elbow saver hooded sweat with the walking star logo.

Complete the military style with army pants and multi walking star hooded sweat.

Or go for the army jacket and infra camo swimshorts. Notice the little walking star logo on the jacket pocket.

But if you're a lone star then there is the jumbo walking star tee.....

.... the vacuum walking star tee....

... and the walking star outline tee.
The collection's colour palette is mainly neautrals with a splash of orange:

Orange walking star outline sweat

Orange tee with walking star pocket. Worn with sneaker saver jeans.
Available soon on www.g-star.com .

Images provided by Modus PR