Bringing Pop to Fashion- Pepsi® Launches Global Capsule Collection with Fashion Partners

Pepsi® announces a global capsule collection with fashion partners Boohoo, Umbro, Le Specs, New Era and Anteater.
 In the brand’s latest extension of its 2018 global #LOVEITLIVEIT campaign, Pepsi intersects art and sport to celebrate the world’s beautiful game – football – on a new pitch: fashion.

 The 2018 Pepsi “Art of Football” Capsule Collection consists of an alliance with labels originating from around the world including:
 Russia’s Anteater for a range of streetwear apparel and accessories such as t-shirts, backpacks, bucket hats and iPhone cases
UK’s Boohoo for  hoodies,tracksuits, t-shirts and cropped jackets

UK's Umbro for soccer t-shirts, shorts and balls

,Australia’s Le Specs for sunglasses

and the U.S.’s New Era for fashion headwear and t-shirts

The collection is available on each individual partners’ e-commerce site, and department stores and fashion specialty retailers where the partners’ brands are normally sold, as well as the full Pepsi “Art of Football” Capsule Collection available on

https://www.boohooman.com/pepsi/pepsi.html

Beechdean sponsor Wycombe Wanderers' eyecatching 2017/18 goalkeeper kit

BEECHDEAN DAIRY ICE CREAM IS PROUD TO SPONSOR WYCOMBE WANDERERS' EYE CATCHING NEW 2017/18 SEASON GOAL KEEPER KITS

 Wycombe Wanderers’ new goalkeeper kits for the 2017/18 season have been launched live on Sky Sports News – and they’re bound to catch the eyes of supporters and opposition strikers alike! Designed collaboratively by the club and its official kit supplier O’Neills, the kits feature distinctive patterns designed to make the goalkeeper appear larger and more imposing when a striker is bearing down on goal and preparing to shoot.
 The fluorescent yellow keeper kit carries an unmissable multi-coloured kaleidoscope pattern on the front, which resembles a target to aim for – rather than the goal itself – and catches the eye with its disruptive magic-eye effect.
 Meanwhile, the sky blue and baby pink colour combination of the second keeper kit is blended into a similarly attention-grabbing pattern which will stand out from the crowd. Wanderers coach Barry Richardson, who remains registered as a second-choice goalkeeper behind no.1 Scott Brown, said: “There’s been a lot of research into the science behind goalkeeper kits, which is why you see a lot of luminous colours and chevron patterns which enlarge the presence of the keeper in the goal. “We’ve developed that idea over the past couple of years, with a bright lime and green design last year, and have enjoyed working with O’Neills to come up with these designs which we hope will be effective on the pitch and also be popular for fans who’d like to buy the replica versions.”
 Brown added: “I must admit I had to do a double-take when Barry showed me the designs – they’re a lot different from what I’ve worn in the past! But they’ve definitely grown on me and I’m looking forward to wearing them throughout the season, even if I get a few rude comments from opposition fans behind my goal!”.

J.LINDEBERG 20TH ANNIVERSARY COLLECTION FOR GOLFERS

Since its inauguration in 1997, J.Lindeberg has fused fashion and sport, challenging the conservative golf community to dress more progressively, leaving a legacy of a definitive sartorial shift.

The anniversary collection revisits iconic pieces from the start of the JL archive, with modern interpretations on fit, styling and fabrics, showing the evolution of style and quality over the past two decades.

 The colour story is tight and conceptual – black and white with two seasonal colours in a sporty racing red, balanced with a darker, burgundy red.

 Styles range from best-selling pants and classic polos in technical fabrics, to lightweight knitwear and the mock-neck compression top.

JL has adjusted proportions of collar width, shoulder panels and sleeve lengths and, played with The JL Bridge logo.

 All knitwear is made in a fine merino wool and woven in the intarsia knitting process to create the classic argyle pattern as more clean, lightweight and breathable.

 The collection is available at select global retailers as well as select J.Lindberg stores and on www.jlindberg.com. It also arrives as Johan Lindeberg who founded the brand and left for nearly 10 years, celebrates a year since his return as Creative Consultant.

Robert Downey Jr. spotted with Ports 1961 Menswear weekender

ROBERT DOWNEY JR. CARRIES PORTS 1961 MENSWEAR STARCAMO WEEKENDER ON HIS WAY TO THE GYM

209 MARE’S BEACH BLAZERS LINED WITH TOWELLING

Get ready for stylish beach summers as 209 Mare design a ‘one of a kind’ beach blazer.
As a solution to eradicate the need for an awkwardly draped towel over the shoulders post-swim, the beach blazer offers a stylish and practical garment.
 In addition to the beach blazer, matching shorts complete the look.

 Created by brothers, Federico and Gabriel Uribe Weil and established in Monaco in 2016. Federico Uribe Weil, the Co-Founder and Creative Director of 209 Mare says: ‘The new garments are elevating men’s beachwear to a whole new level, commanding unparalleled attention at today’s exclusive summer destinations, making the beach blazer and shorts staple pieces for the refined gentleman.’

209 Mare’s beach wear collection launched with four beach blazer styles and eight short styles to choose from.
The blazers are limited in production to allow for exclusivity. A number of blazers have already been reserved as preorders for loyal customers, so that they can experience the 209 blazer prior to the official launch in May 2017.
All 209 Beach Blazers are £820 and have contrasting piping detail and mother of pearl buttons. Colour combinations include the ‘True Blue Blazer’ with purple lapels, white piping and grey mother of pearl buttons, and also the ‘Cafe au Lait blazer’ with blue velvet collar, blue piping and beige mother of pearl buttons.

The swim shorts have been designed to perfectly match any 209 Blazer, regardless of the combination. Subtle details include the Art Deco designed decedent label on the back, the elegant cord ends and piping added to the pockets
 Inspiration for this detailing came from the smooth and thin lines that were so ubiquitous in the Art Deco era.
 All 209 Swim Shorts are £185, available in vibrant colour elements, such as; ‘Royal Burgundy’ nylon shorts, white piping, beige mother of pearl button and 209 ‘Signature Pattern’ nylon shorts, blue piping, grey mother of pearl button.
 All incorporate 209’s Art deco chrome detailing (eyelets and cord ends) and blue soft mesh interiors.

 The 209 Mare Beach Blazer and Swim Shorts will be available from May 2017, with limited numbers in production.

http://209mare.com/

EXACT MATCH - Orlando Bloom & Liev Schreiber hit the beach in Dan Ward!

Available from http://danwardwear.com/

Converse Essentials Collection

This AW 2016, CONVERSE introduces the Converse Essentials collection of timeless apparel staples, designed to wear better with time.

With a nod to the Chuck Taylor All Star sneakers, the Converse Essentials collection not only looks better with age and wear, but becomes even softer with each wear. Each piece includes fabric that fades naturally with long-term wear, durable stitching and a managed shrinkage fit that remains the same throughout its lifespan.

 The new Converse Essentials collection, offered for both men and women, consists of today’s apparel mainstays, including a tee, crewneck, pant and pull-over hoodie.

The pre-washed material allows for minimal shrinking with men’s pieces cut for a modern fit allowing for maximum movement and layering, and a women’s cut that is a bit more form fitting, both crafted for ultimate style and flattery.

http://www.converse.com/uk/en/products/converse/men/clothing/tops?nav_fo=topnav-mentops&hcat=Men

Diadora x Sneaker Freaker

To celebrate the 15th anniversary of Sneaker Freaker, Diadora has collaborated with the renowned sneaker magazine with the “Taipan” version of an iconic Diadora Sportswear shoe: the V7000.

Sneaker Freaker’s creative take on the Diadora V7000 is inspired by the taipan, a deadly Australian snake.
Sandy suede, olive nubuck, reactive 3M hits and venomous violet highlights are a rugged package.

The midsoles are boldly blazed with a gradient mid-foot fade and the debossed ‘snakeskin’ paneling provides extra reptile air.
 Another unique twist is the custom branding. Sneaker Freaker reworked Diadora’s classic tongue design, adding the ‘Taipan’ project logo and a golden serpent slithering across the black suede, which replaces the usual Diadora ‘squiggle’.
Flip the shoes over and bold pink fangs mark the V7000’s sole. Custom Taipan packaging represents the stylish touch of this memorable partnership.

 The Taipan will be sold in Europe exclusively at Foot Locker stores in Italy, Germany, France, Spain, Netherlands, Sweden, Denmark and the UK.
The shoe will be released next November 23rd during the Foot Locker’s Week of Greatness. Limited pairs will also be available for purchase at Sneaker Freaker’s online store and via footlocker.eu/diadora.

See Concept introduce THE GLACIER Sunglass

Revolutionary eyewear company See Concept have launches a new product category for AW 16, The Glacier sunglass.

 Taking their inspiration from a French national past time and sporting culture close to their hearts, the brand have re-invented the traditional mountain and ski sunglass.

 The model comes in 6 colour options ranging from traditional and classic tones across the heritage inspiration from the 70's and 80's.

 For stockists see: www.see-concept.com

Admiral launches exclusive range for Tu at Sainsbury's

Admiral, the heritage sportswear brand, will be launching a performance capsule range of activewear, exclusively for Tu at Sainsbury’s in August.

The collection is durable, breathable and comfortable and is built to fit and adjust during the most high intensity exercise.

Collarless zip-ups, shower resistant running jackets and lightweight base layers make up the range in a colour palette of black, grey marl and flashes of cobalt blue.

Panos Emporia Men’s Swimwear Takes Inspiration From Football Stars

Ever seen Ronaldo, Zlatan and co roll up their shorts to get that all over tan on the beach? Just in time for Euro 2016 there is a new type of swimwear that will allow you to look like your footballing heroes and get that perfect Ronaldo tan.

 The most surprising thing is that the idea has not originated in sunny Brazil and instead comes all the way from cool Sweden.
 The new ‘Meander’ swim shorts are designed by Swedish beach and swimwear designer Panos Papadopoulos who has for the last 30 years challenged and developed fashion trends having owned the rights for the Miss Sweden contest and collaborating with models and actresses such as ex-Bay Watch star Traci Bingham.
 Meander’s design has been created out of a real problem that Panos himself and many with him have experienced during decades. He has during the past five years worked to elaborate and create a new product that has a comfortable fit, full mobility and has the ability to perform an even tan for all men, .

 Without changing shorts, men can open up the sides of Meander with a well hidden zipper. The fabric rolls up, smoothly fastens with push bottoms in the front and in the back and becomes an elegant shorter brief. By opening up the zippers, you also get full mobility for beach- and water sports.

http://www.panos.com/beachwear/men

SUPERDRY SNOW

Check out the AMAZING new #SuperdrySnow film, featuring extreme skier Matthias Giraud and pro boarder for Brazil Raquel Iendrick  on Superdry’s Facebook here:

https://www.facebook.com/Superdry/videos/10153711164125535/?theater

This sits alongside the new Superdry Snow collection which has just dropped into stores and online

http://www.superdry.com/mens/superdry-snow

This sits alongside the new Superdry Snow collection which has just dropped into stores and online

 http://www.superdry.com/mens/superdry-snow

FRENCH CONNECTION LAUNCHES BLOCK SPORT

French Connection launches Block Sport, a capsule collection with a focus on transitioning from work to play. With a nod to the growth of uniformity, a series of easy to wear inter-matching separates in a clean palette of grey, white and blue make up this simple sports luxe silhouette.

 A grey sweatshirt captures the label's aesthetic brilliantly, crafted from cotton-jersey with an abstract orchid print.

 A short sleeved cotton collarless shirt is streamlined and understated while navy tracksuit bottoms are refined in soft cotton jersey with a relaxed straight leg fit. Smartened up with silver zip pockets and white racing stripes give a nod to sports luxe.

 Neon yellow piping and abstract graphics update a uniform of off-duty styles from simple to statement. Stripes are seen in neon and navy update a simple grey polo shirt, an embroidered F logo provides a simple uniform finishing stamp;
Direct link:

http://www.frenchconnection.com/search/keywords+are+block%20sport/block%20sport.htm

Idris Elba wears Alpinestar racesuit whilst beating world land speed record!

Idris Elba wears his personalised Alpinestars race suit while smashing the world land speed record. Read more about it here:
http://www.mirror.co.uk/3am/celebrity-news/idris-elba-beats-world-land-5635582

Image C/O http://www.mirror.co.uk/

Alpinestars custom made the racing suit for Idris, who is a big fan of the Italian menswear brand.
As the number 1 motorsports apparel brand in the world, Alpinestars keep grounded to their roots, designing clothing for authentic sportsmen and fans alike; to keep them looking great on the track and off.

 Showcasing their Spring’15 injection line, the brands latest lookbook demonstrates their tight association with the global streetwear scene that surrounds motorsports and shoots the collection true to that aesthetic. The collection features heritage motorsports imagery printed on cotton tee-shirts, embroidered snapback caps, lightweight bomber jackets and bike ready denim. ·

The Journey Jacket;


Features moto detailing with shoulder seams reminiscent of a classic motorcycle leather jacket. ·

 The Tread Woven;


Features an exclusive tire tread print, a constant homage to the motorsports world. ·

 The Mischief Jacket;


Features a mandarin collar taking cues from our leather racing suits.

http://www.alpinestars.com/

Sportswear Label' Be An Athlete' bring out new Premium Range

Double layered hoodies, accentuating v neck training tops and ultrasoft tracksuit bottoms make up the new collection, founded by Health and Fitness expert Phil Learney

Be An Athlete's new Premium range uses highly resilient and heat resisting materials and specially designed elements to create a line that is high quality in both how it looks and how it feels.

Wear Premium: Check out the whole collection on:

http://www.baaclothing.com/collections/mens

Train Premium: Phil Learney's website is http://www.phillearney.com/

Adidas launches the - Ultra BOOST trainer‏

Adidas introducies Ultra BOOST, the ultimate of their revolutionary BOOST™ technology with the industry’s highest Energy Return. Ultra BOOST combines the most innovative and fully adaptive technologies to deliver your greatest run ever!

The trainer is designed for both sprinting and also long distance running, and as the sole of the shoe has been designed and created by tyre specialists Continental AG, the grip and stability of the shoe is perfect for running through snow and ice! Jamaican sprinter Yohan Blake and Kenyan long distance runner Wilson Kipsang test out  the trainer in Wall street, New York.

Ultimate Energy Return
Ultra BOOST contains 20 percent more BOOST* which performs consistently in any conditions, for countless kilometers; season after season. Using thousands of unique energy capsules, BOOST technology returns energy conventional EVA midsoles lose. BOOST provides support and guidance through a runner’s gait without compromising the energy needed to experience your greatest run ever.

Energy Harnessed
Ultra BOOST features an innovative Stretch Web outsole that adapts and moves with the foot. The perforated elastic design harnesses the energy of BOOST without restricting any of its qualities to deliver an unrivalled energized ride.

Ultra BOOST also contains a new dual-density TORSION® SYSTEM, embedded into the shoe’s base. This allows more independent movement between heel and forefoot for superior stability.


Adaptable Comfort
Through cutting edge research, the adidas Innovation Team (aIT) has learned that a runner’s foot can expand up to 10 mm or more in width during running. When this expansion is restrained it can cause severe discomfort, friction and the leading injury in running, blisters. Unlike other fit technologies that don’t allow the foot to stretch naturally, Ultra BOOST uses adidas Primeknit to allow the natural expansion of any foot shape.  adidas Primeknit is forgiving, yet snug, fully adjusting to the foot as it moves. This leads to improved comfort and support, minimizing the risk of chafing and blistering.

Superior Support
Ultra BOOST features an entirely new heel construction that frees the natural movement of the Achilles tendon. A carefully tuned external heel counter cradles the foot and adapts to the high extension of the Achilles. Furthermore, a new featherweight sock liner adapts to a runner’s natural foot form, for a custom and comfortable fit.

 www.adidas.com/ultraboost. adidas Ultra BOOST will be available exclusively at adidas.com from February 11, 2015, RRP £130 before being available at all good sports retailers on February 25th