28 January 2017

NEYMAR JR FOR POLICE LIFESTYLE

FC Barcelona and Brazil’s top footballer Neymar Jr has been announced as the continuing face of POLICE Lifestyle.

 The new menswear collection from Police conveys the brands modern identity while nodding to the heritage of the sport and lifestyle brand. Neymar wears exclusive new designs for 2017, designed by Enrico Furlan, previous designer at Dolce & Gabbana.


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27 March 2016

Iron Man wears Police sunglasses

POLICE – the brand is featured on Robert Downey Jr in the upcoming blockbuster, Captain America: Civil War

 Now, super fans of the Marvel movement can get their hands on a pair as the POLICE S1948 features in the Spring/ Summer POLICE collection.
Available from Amazon:

Robert wears the sunglasses in a scene featured in the trailer and does so throughout the movie.

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4 February 2015

POLICE Launch Optical Collection SS15 with Neymar Jr


Iconic fashion and lifestyle brand today presents the new Optical 2015 collection, offering sleek, key, urban eyewear, synonymous with global brand ambassador, Neymar Jr. Modelling for the renowned photographer Rankin Neymar Jr features in the newly released campaign with the famous and striking Mexican model, Daniela De Jesus.


Police presents a collection of optical styles that combine classic silhouettes with modern edge, whilst still remaining true to the urban style that is so typical of the recognisable brand.
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19 January 2015

Neymar Jr of FC Barcelona has been announced as the ongoing face of Police Eyewear for 2015.

International fashion and lifestyle brand, Police, announce the continuation of Neymar Jr as the face of the brand for the year 2015.



For the second consecutive year, the iconic Brazilian footballer and Latin style maverick will appear in six styled shots, modelling the 2015 sun collection.
Pre and post the World Cup 2014, he quickly established himself as one of the most recognisable faces in the world. His talent and skill on the football pitch, coupled with his humble and humorous attitude off it, make him a figure of respect to both young and old in all continents.


" For me, it was a pleasure to do this campaign again. I really liked the style of the shoot and thought the motorcycle and clothes combined well with the new sunglasses” said Neymar Jr about the new campaign.

 For Spring-Summer 2015, the Police collection embraces an urban attitude drawing inspiration from the brand's more distinctive elements to present silhouettes with strong personality and trend-led styling.
The frame shapes represent a unity of past and present, emphasised by multi-coloured acetates, transparencies and fashion tones on classic silhouettes. Forward thinking frames are paired with classic, trusted lens tones.



The global campaign is set to launch across multi-channel platforms including print, outdoor media and social platforms. The young star follows in the giant like footsteps of past Police ambassadors that include Bruce Willis, George Clooney, David Beckham and Antonio Banderas.
 The campaign team is completed by UK photographer Rankin, now one of the most in demand talents in the visual creative world. A giant in UK and International publishing, Rankin is famous for his intimate and direct portraits of some of the most famous faces on the planet. Supporting the campaign is also Mexican model Daniela de Jesus, herself one of the most popular female models today.
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20 December 2013