Actor Joel Kinnaman models
H&M’s men’s fashion this autumn.
In addition to playing the
lead in the remake of “RoboCop,” actor Joel Kinnaman will also be showing off
H&M’s menswear this autumnl. Joel, who made his international breakthrough in
his role in the US remake of “The Killing,” will appear in an autumn campaign
filmed by famed video director Jonas Åkerlund.
In the campaign, Joel wears a
series of key pieces from H&M’s fall collection, including a green varsity
jacket layered over a navy crewneck and denim shirt.
The collection also
features cardigans, corduroy pants, an updated version of the classic slim
overcoat in navy, and a gray single-breasted suit. The commercial will be
available for viewing in its entirety on www.hm.com beginning 5 October, with
edited versions used as a TV campaign.
“H&M makes it easy for a
guy to look great every single day and create a personal style. Their men’s
collection always gives me a choice of how I want to dress, whether it be sharp
in a suit and polo-neck, or more relaxed in jeans and a tweed jacket. That’s
why I’m so happy to be the face of H&M this season,” says Joel Kinnaman.
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