When Murdock London opened their first barbers store in
Shoreditch in 2006, they brought the ‘old fashioned ‘male grooming experience
back to the fore front and provided the man about town an alternative to the
unisex hairdressing salons. Here he could
experience the luxury of a traditional wet shave plus the modern pampering
facilities of facials and hairstyling. The
decor is masculine and reminiscent of the ‘Good Old Days’ when barber shops
were thriving and making a ‘killing’ (especially Sweeney Todd).
Murdock press day at The Shop at Blubird |
Now Murdock have gone one step further and have launched
their first body and skincare range this summer. Like the concept of the Murdock stores, these
products aim to bring a little masculine touch in to the world of pampering.
The simple packaging has quirky old fashioned sketches of quintessentially
British sporting activities such as rowing and fencing, plus the sartorial
British bowler hat and pocket watch.
This old style of ‘Britishness’ is continued in the inspiration for the
range as the ingredients used include English
garden herbs like mint, thyme and rosemary. Plus quince, a fruit which was very
popular in the Victorian times.
The range shows an easy grooming routine:
Cleansing Facial Wash -for every day. Includes extracts of basil, mint, rosemary,
thyme and wheat. £24
Exfoliating Facial Scrub - once or twice a week to deep
cleanse the pores. £24
Anti Aging Eye Serum – with concentrated cucumber distillate
to hydrate and soothe the eye area. £36
Daily Facial Moisturiser - extracts of horsetail, pine, and
rosemary £26
Lip balm – a fruit cocktail of extracts of apricot, avocado,
cranberry and peppermint £8
Hand & Body Wash – basil, honey, peppermint and thyme
£18
Moisturising Hand Cream – shea butter, cocoa butter,
macadamia nut and sweet almond. Scent rosemary. £24
it is quite daunting for a guy to enter in
to the female orientated beauty section of a department store looking for
facial washes and moisturisers especially if he hasn’t used them before. So to be able to wander in to a male
orientated environment and ask for advice on skincare products must be a less
challenging experience.
Available from the Murdock London stores and the Shop at Bluebird
Kings Rd - An ever evolving concept store which is Cheslsea's secret treasure
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