Superdry Celebrates 10 years with Party at Battersea Power Station

Last week UK brand Superdry celebrated their 10 year anniversary with an exclusive catwalk show of their new SS14 pieces and a party.

Superdry Directors and Co- founders, Julian Dunkerton and James Holder, decided the venue for the party for the iconic UK brand Superdry celebrations also had to be iconic and edgy - so they chose London's famous landmark - Battersea Power Station. Steeped in British history this incredible building provided the perfect backdrop.

The exclusive SS14 catwalk was accompanied by music from cool new band the Coves, who provided a rocking soundtrack to the new season pieces. And of course were wearing Superdry! Later the DJ spinned an eclectic mix of tunes which really got the party started.

Guests sipped from a choice of cocktails including Dark ‘n’ stormy, Apricot Mai Tai, Victorian Tea and Eden Breeze while food was served in a festival-style with a choice of ‘Motherclucker’, ‘Engine Hot Dogs’ and ‘When Mac met Cheese.

Even the rain couldn't spoil the atmosphere!

www.superdry.com

Dolce & Gabanna's new mens concept store opens in New Bond Street

Italian tailoring and London style came together during the opening of Dolce & Gabanna’s new concept boutique at 53-55 New Bond Street.

This new store is unique in its look and amenities with a gentleman’s club like atmosphere offering bespoke tailoring services and an Italian barber shop as well as an array of luxurious accessories and more fashion orientated garments.

46 models in SS14 tailoring collection strolled from Claridges Hotel through Mayfair and finally to the store.

Dolce & Gabanna Menswear SS14 Catwalk Collection

Dolce and Gabanna SS14 inspiration is Sicilian mythology which arose from Greek origins.
Sicilian models take to the catwalk and represent the modern Ulysses.

Prints represent the classic Greek mythology through images of temples and faces of Zeus and Apollo. Zeus representing creation and absolute power and Apollo the sun, light, positivity and beauty.

Sicilian mythology is represented through the prints of antique coins of Catania , Syracuse, Taormina, Enna and Messina.. Leather sandals are styled on those worn by the gods.

Fabrics used are: Linen, linen organza and georgette, silk net, shantung and cotton.

Colour palette is of: white beige, brown & black with accents of red, bright blue, silver and gold.

The Finale: The Sicilian gods in force wearing suits in stretch fabrics and dark colours.