LYNX® ENLISTS FOUR HEROIC RECRUITS TO REPRESENT GREAT BRITAIN AT THE LYNX SPACE ACADEMY®

The phenomenon surrounding LYNX Apollo, the largest and most successful campaign in the brand’s 30-year history, is coming to its epic conclusion in December 2013 at the LYNX Space Academy®¹ (L.S.A.). After receiving one million entries from all corners of the world, LYNX has selected four brave recruits to represent Great Britain. These recruits will have the opportunity to embark on a once-in-a-lifetime journey: a trip to space onboard a Space Expedition Corporation (Space XC) shuttle.

The final four were chosen after a shortlist of 250 people descended upon Westfield, White City to compete in L.S.A Live. The two-day event saw cadets compete in a series of physical and mental challenges including the giant “Launch Pad” – an 18m x 9m inflatable assault course, which is used by the British Army for testing fitness, stamina and agility. 

The four lucky cadets heading to Florida Space Camp to compete in the final challenge to go to space are – Joshua Ratcliffe, 21, a budding guitarist and student from Manchester, Nadav Eldar, 23, a Philosophy & Japanese student at the University of Leeds, Oliver Knight, 25, an Operations Engineer from Malvern in Worcestershire and Jocelino Rodrigues, a 19 year-old Aerospace Engineering student at the University of Bristol.

One hundred plus recruits from more than 60 countries will gather at the Kennedy Space Center in Cape Canaveral, FL to compete for the chance to receive one of 23 coveted tickets to space. There they will push the boundaries of their physical and mental limits by taking part in a series of L.S.A. space training missions to experience what life is like as an astronaut – from floating weightless onboard a Boeing 727, to experiencing pressure four times the force of gravity, to piloting a SIAI Marchetti Air Combat plane.

To learn more about the full line of LYNX Apollo products, the LYNX Space Academy¹ and receive L.S.A. recruit updates at www.lynxapollo.com

About LYNX

LYNX, a leader in men’s care, is an iconic personal care brand around the world that helps guys look, smell and feel their best. The Unilever-manufactured brand is available in a line of bodysprays, deodorant and anti-perspirant sticks, shower gels, hair and face care products. LYNX is the No. 1 men’s fragrance* in the U.S. and the No. 1 men’s grooming brand., excluding shaving hardware, and achieved this status only seven years after launch. Including bodysprays, LYNX is the largest men’s deodorant brand in the U.S.

The brand’s mission is to help guys get the girl with grooming products that reflect individual personality and lifestyle. For more information, visit www.thelynxeffect.com.