31 July 2015

Denim & Supply Ralph Lauren: Cody Simpson and Tinashe for AW15 Campaign

In the creative spirit that’s at the heart of Denim & Supply Ralph Lauren, singer-songwriter-musicians Cody Simpson and Tinashe are leading the brand’s Autumn’15 advertising and social media campaigns.

 The pair have partnered on an exclusive song and video, putting their own unique spin on the iconic 1970 R&B/soul song `Express Yourself.
 Cody and Tinashe appear with top models Bella Hadid and Hailey Baldwin, among others, in dynamic multimedia content that celebrates Denim & Supply’s artistic inspiration and encouragement of self-expression.
 Denim & Supply took over the legendary recording facility Electric Lady Studios in the heart of New York City’s Greenwich Village for its recording session and photo shoot. The artistic vibe of Denim & Supply and its campaign stars is carried through the brand’s social-media messaging, where fans and followers will see behind-the-scenes content, new looks and have unique contest opportunities to meet Cody and Tinashe.

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BELSTAFF opens in Spitalfields, London‏

Belstaff announces the opening of its second London store and its first in the East End. With just under 100 square metres of dedicated retail space, the 16 Lamb Street store in Old Spitalfields Market marks an important step in the evolution of Belstaff: opening its doors to a younger local audience that is passionate about authentic brands.


The concept for the store is in keeping with the mood of the local area and the requirements of the listed building. The exposed brickwork and a painted resin floor give it a gritty edge while at the same time feeling intimate and personal.
 Fixtures are a combination of raw steel and cork, two materials that reference elements of the Belstaff House flagship on London’s New Bond Street, designed by eminent interior designer and architect William Sofield.


he content is a mix of heritage pieces, wax cotton outerwear, leather, footwear and accessories, for men and women, together with a small curated vintage selection and the widest selection of Belstaff Pure Motorcycle products anywhere. Furthermore, what makes 16 Lamb Street a genuine destination for the stylish moto enthusiast is the purpose-built work table which will be used for jacket customisations, repairs and as a re-waxing station. Opening hours: Mon – Sat 11am – 7pm / Sun 11am – 6pm Address: 16 Lamb Street, Spitalfields, London E1 6EA
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Fashion powerhouse Superdry and Elite Model Look announce the UK’s freshest new model.

Last night, Elite Model Look and Superdry hosted one of the most successful modelling competitions of the year in pursuit of finding the freshest new model in the UK.

 Now in its 7th year running, it’s the first time Superdry has teamed up with Elite Model UK as their official Fashion Partner. Ten finalists took to the catwalk at Superdry’s flagship store, Regent Street, to showcase the latest Superdry Collection in front of a panel of judges, which included fashion experts from the teams at Elite, Superdry and, fashion designer, TV personality and Elite Model Look UK ambassador, Oliver Proudlock.

 Fashion advocates, bloggers and editors were among some of the many guests who were entertained with beats from Femme while sipping on uniquely mixed Perrier based cocktails.


 The competition was tough but after a series of catwalk looks, the winners were announced as Chris Tydings and Charlotte Corn who will go on to compete for the UK at the Elite Model Look World Final in November held in China.

Winners: Charlotte Corn & Chris Tydings
 Chris Tydings “I was expecting it, I wasn’t expecting to win. I didn’t know what to do when they announced us, I can’t wait for China"

 The stiff competition meant that two extra surprise winners were also announced as Kofi Morris Heather and Elli Jordan who will both feature in the next Superdry collection campaign.
Extra surprise winner: Kofi Morris Heather

 Kofi Morris Heather “Ellie’s name got called out first and I was just clapping, then my name got called out and I was still clapping and I thought – oh I look like I am clapping at myself – I didn’t really feel anything, I was just like ah, alright."


Video of the male model finalists:



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Transitions Optical X Jeremy Tarian‏




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22 July 2015

Polo Ralph Lauren - Spring 2016 Collection

Among guests attending the Spring 2016 presentation in New York were music artist Cody Simpson, and models  Tyson Beckford, Cory Bond


  Suits in tan, grey and navy are polished yet relaxed, constructed in lightweight fabrics, with narrow notch lapels and soft shoulders. The heralded return of the double-breasted silhouette is featured on a trim navy tuxedo and a navy linen herringbone jacket paired with a cream pant. Subtle styling includes white and blue dress shirts and solid, dark ties.

 Grounded in Polo’s sporting tradition, a vivid red fireman’s jacket is seam-sealed for waterproofing and outfitted with metal closures and brown leather buckles. A Black Watch plaid belted four-pocket moto jacket is styled with a navy cardigan, crisp white trouser and striped shirt and tie. Refined cut-and-sew polos, a glen plaid jacket and a featherweight suede navy field vest round out this laid-back heritage collection.



 Shades of deep blue create a seaport sensibility with a masculine aesthetic.  Navy nylon trenches are worn over washed, textured cotton and cashmere sweaters and are paired with elements of haberdashery. A double-breasted pinstripe jacket is juxtaposed with a distressed moto-style jean. Constructed from indigo denim, a three-piece suit is finished with a stripe chambray shirt and knit tie.


Black and grey set the tone for this portion of the collection, inspired by the modern urbanite. Varsity-inspired graphic athletic wear mixes with well-worn denim and leather. A jogger and hoodie are topped with a classic tweed jacket. Jackets and pants are crafted from technical nylon and paired with knits or sport shirts and ties for an elevated, functional take on city dressing.

 Rugged looks mine the terrain of California’s Sierra Nevada Mountains, where military cargos in olive and tan are worn with faded plaid work shirts and performance-driven jackets. Jeans are washed and frayed for a vintage quality, while denim shirts and jackets feature vibrant Southwestern pattern details.


 Exemplifying the versatility and modernity of Polo sportswear, innovative outerwear such as a hybrid knit with power stretch and a three-layer nylon camouflage print military jacket are ready for rustic trails as easily as metropolitan streets.


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Make a Style Statement With the Modest Polos





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21 July 2015

Finally! A shirt for an athletic build!‏



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BELSTAFF COLLABORATES WITH PREMIUM EYEWEAR MAKER NATIVE SONS

Belstaff announces a special collaboration with handcrafted eyewear specialists Native Sons for an extremely limited collection of the highest quality frames presented in three colourways: satin black, antique gold & silver.


Only 70 pieces of the “Thompson” frames will be available globally, making them a highly sought-after and collectable piece of optical engineering.
As worn by Michael Fassbender at Comic-Con, San Diego last week along with his Belstaff Stannard jacket and Fornham tee:
Michael Fassbender

Referencing Belstaff’s military-industrial heritage, the metal frames have been constructed in a weld-lug style using high-grade titanium and have been antique plated (16K) incorporating Native Sons’ signature hand-finishing processes.
The temples are of a paddle configuration set to a length designed to maintain tension on the temporal protrusion just behind the ear to make them robust as well as comfortable.

Each of the 70 frames were handcrafted in the small town of Sabae, Japan, by theLIGHT Co. Ltd, a highly specialist eyewear atelier founded by Shinzuki Takizawa and Tommy O’ Gara, under the skill of by master craftsman Hiroaki Kobayashi. All aspects of the frames have been purposely built in-house, guaranteeing quality control at every stage of production.

On sale from today, 10 pairs of this very limited capsule will be available in each of Belstaff’s flagship stores (London, New York, Milan and Munich), while the remaining 30 pairs will be available via e-commerce from the Belstaff website http://www.belstaff.co.uk/men/shoes-and-accessories/sunglasses/
Price £295.00

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14 July 2015

Marshall launch their First Edition Eyewear Collection at Harvey Nichols, Knightsbridge London

Having played a pivotal role in rock music’s sonic evolution over the past five decades, the Marshall sound has become the sound of rock.
Now they communicate the Rock Star Vision with the launch of their debut eyewear collection across both the sunglass and optical frame categories.
NICO

True to the DNA of the iconic Marshall amps, the frames are all handmade, with elements of design reflecting an array of identification with their products, past and present.
BOB

JIMI

The collection; hand-crafted out of acetates and metals, with trims of leather accessorizing, combines heritage styles of the past with the contemporary silhouettes of the present.
JOEY

The aviator, club-master, panto and wayfarer all get the Marshal once-over, with a range of chunky acetate flat tops.
JACK

JAMES


Marshal icons are all present in the spirit of the 60 piece range represented through rock luminaries such as JIMI, JOEY, MICK, JACK, NEIL, NICO, LOU, KEITH, JOHNNY, BOB, BRYAN and not forgetting AMY. All styles are available in both sunglasses and optical frames. 
BRYAN

MICK
Available in store and online soon

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13 July 2015

SALVATORE FERRAGAMNO PRESENT THEIR NEW MEN'S AW15 ADVERTISING CAMPAIGN‏

Salvatore Ferragamo have unveiled their AW15 collection campaign, shot by photographers Mert Alas and Marcus Piggott


Ferragamo’s century-long ties with Hollywood subtly flow through the campaign imagery.


 A warm and rich palette embodies the campaign’s filmic qualities, in which iconic red drapes frame the collection and heighten emotions:

, while the precise architectural lines of the villa setting reflect Ferragamo’s masterful design innovation

 With a focus on strong individuals, a cast including Wouter Peelen and Andrew Cooper, evokes the pioneering spirit of Ferragamo, and highlights Giornetti’s effortless luxe style that continues to see European craft and culture embracing the endless possibilities of Hollywood

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6 July 2015

Ralph Lauren & GQ Day at The Championships‏

Many  VIPs wore Ralph Lauren whilst attending the Ralph Lauren & GQ Day at The Championships, Wimbledon. The day was hosted by Dylan Jones, Editor-in-Chief of British GQ, in the Ralph Lauren suite and was part of continued celebrations of Ralph Lauren’s 10th Year as Official Outfitters of Wimbledon. VIPs in attendance included:



John Boyega:

Polo Ralph Lauren royal blue linen jacket

Polo Ralph Lauren striped cotton tee


Polo Ralph Lauren pale blue chinos







Freddie Fox:

Polo Ralph Lauren navy linen double breasted jacket

Polo Ralph Lauren white linen shirt


Polo Ralph Lauren yellow chinos




























James Norton:

Ralph Lauren Black Label white linen suit

Ralph Lauren Black Label blue & white check shirt































Left - Douglas Booth:

Polo Ralph Lauren Seersucker double breasted jacket

Polo Ralph Lauren white cotton tee

Polo Ralph Lauren navy chinos





Right - Jeremy Irvine:

Polo Ralph Lauren Chambray jackets and trousers

Polo Ralph Lauren striped cotton tee

Ralph Lauren sunglasses
















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