Belstaff announces the opening of its second London store and its first in the East End. With just under 100 square metres of dedicated retail space, the 16 Lamb Street store in Old Spitalfields Market marks an important step in the evolution of Belstaff: opening its doors to a younger local audience that is passionate about authentic brands.
The concept for the store is in keeping with the mood of the local area and the requirements of the listed building. The exposed brickwork and a painted resin floor give it a gritty edge while at the same time feeling intimate and personal.
Fixtures are a combination of raw steel and cork, two materials that reference elements of the Belstaff House flagship on London’s New Bond Street, designed by eminent interior designer and architect William Sofield.
he content is a mix of heritage pieces, wax cotton outerwear, leather, footwear and accessories, for men and women, together with a small curated vintage selection and the widest selection of Belstaff Pure Motorcycle products anywhere. Furthermore, what makes 16 Lamb Street a genuine destination for the stylish moto enthusiast is the purpose-built work table which will be used for jacket customisations, repairs and as a re-waxing station.
Opening hours: Mon – Sat 11am – 7pm / Sun 11am – 6pm
Address: 16 Lamb Street, Spitalfields, London E1 6EA