25 August 2015


Based in the popular Canada Place mall Superdry expanded its roots in London with a  fantastic reception.

Guests shopped the new season collections, including Superdry Sport and Rugby By Superdry, whilst they enjoyed the freshest beats from DJ’s Killa Kella and Ami Carmine and Japanese-inspired cocktails.

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St Martin's Courtyard free outdoor film festival returns this September‏

This September, the open air courtyard in Covent Garden will be transformed into 140 seat cinema to showcase a series of iconic British films.

Across a series of 3 nights, St Martin’s Courtyard is supporting the BFI increase in films made in the UK by celebrating home grown British talent in cinema.
Best of British will run from Tuesday 29th, Wednesday 30th and Thursday 1st October playing classics including Shaun of the Dead, Atonement and Billy Elliot.

Tickets are completely free and allocated through an online ballot now live

There are also a selection of VIP tickets to be won http://www.stmartinscourtyard.co.uk/free-vip-tickets-for-silent-cinema
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20 August 2015

AW15 trend - The Shacket‏

The Helix Shacket is also reversible!! One side it is 100% recycled quilted polyester shell and the other soft merino plaid flannel.

Direct link :

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National Grooming Day with Braun & Gillette

From left to right:
 Braun Series 7 (RRP £299.99)
 Gillette Fusion ProGlide Sensitive 2in1 Shave Gel with Skin Care (RRP £4.99)
 Gillette Fusion ProGlide with Flexball Technology, manual (RRP £12)
 Gillette Instant Hydration Moisturiser (RRP £8.99)
 Braun cruZer6 Face RRP £69.99
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19 August 2015

Capsule Autumn Wardrobe for a Weekend in the Country with T.M Lewin

 Above are all from T.M Lewin's AW15 collection

Double faced black watch scarf £39.50 (available soon)
Green plain tweed jacket £149 (available soon)
C. Green orange burgundy herringbone check shirt £34.95
 D. Green orange super check shirt £34.95
E. Black Watch button down shirt £34.95
 F. Lambswool khaki green crew £50
G. Camel chinos £44.95
H. Washed jeans £44.95
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17 August 2015

STYLE essentials for the modern man this NATIONAL GROOMING DAY‏

Once a bare wasteland, the male bathroom cabinet is now brimming with creams, gels, waxes, foams and more. With National Male Grooming Day fast approaching (Friday 21st of August), Wilkinson Sword is on hand with a selection of stylish products to help guys get more from their grooming rituals…
Hydro 5 Groomer

Hydro 5 Groomer, offers the only 4-in-1 styling tool with patented technology that trims, shaves, edges and hydrates with every shave. On one end, an adjustable power trimmer and on the other, a convenient all-in-one tool removing the need of multiple attachments filling up the bathroom cabinet.


Xtreme 3 Ultimate Plus is perfect for men who are looking for the performance of a premium razor, with the convenience and value of a disposable.
It is the only truly flexible disposable razor on the market, with blades that physically bend and flex with every glide. It also contains a lubricating strip with Vitamin E, Aloe and Shea Butter, delivering a comfortable shave every time.

 Wilkinson Sword Shaving Brush and Soap
 Add a touch of the barber shop to your routine with a traditional Shaving Brush.
The Wilkinson Sword Shaving brush is made with the finest bristles to exfoliate the skin and help lift and moisten the beard.
Use with the Wilkinson Sword Soap Bowl for a rich creamy lather which will allow the blade to glide effortlessly over the skin, leaving it well cared-for and smooth.

Hydro Sensitive Gel forms a hydrating layer that softens the hair and helps protect skin from redness and irritation.
The specially formulated ‘anti-irritation’ formula contains Aloe Vera and other beard softening emollients.

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Dress Down Friday with T.M. Lewin

 Think T.M. Lewin and you'll automatically think of suits and formal shirts, but they are now expanding their casual wear range with more choices.

Here's dress down Friday with T. M. Lewin

Dark wash denim shirt £34.95. Dark denim looks smarter and can be easily dressed up or down.

If your company wants your dress down to be more smart casual then wear the denim shirt with:
Grey chinos £44.95
Knitted twin stripe 100 % wool tie £35
Red merino V neck sweater £45
Navy socks with blue toes £6

If you can get away with a more casual look, then wear the denim with:
Washed jeans £44.95 for the double denim look
Red socks £6 to give a flash of colour

Getting to work wear both with
Navy rain mac £149

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8 August 2015

Aquascutum AW15 Collection For All Body Types‏

Inverted Triangle (broad shoulders and chest with a narrow waist and hips)

 Focus on detailing around the waist (pockets, belts etc.) This will help break up an outfit. Wear striped tees, particularly if the stripes are focused on the stomach and not chest to balance the lower half. Keep away from skinny jeans and embrace slim fits. 

 Rectangle (shoulders are the same width as the waist and hips)

The aim is to widen the shoulders whilst making the lower torso appear narrower. Wear structured blazers that appear padded but stay narrow on the arms. Layer- Fine knitwear can be used to widen the chest and shoulders and narrow down towards the hips. 

Oval (round, particularly at the centre of the body with narrower shoulders)

 Wear vertical stripes and pinstripes to elongate your body- this will make it look slimmer. Embrace textured pieces in darker hues

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7 August 2015

Men's Packing Essentials‏

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TURNBULL & ASSER - Announces Mayfair Store Opening‏

London, August 2015: Turnbull & Asser, the Royal Warrant shirtmaker, announce the opening of a new store on 4 Davies Street in the heart of Mayfair.

 Set over two floors, the 1000 sq ft (110sqm sqm) store will house Turnbull & Asser’s ready-to-wear collection and bespoke service.

Designed by acclaimed interiors architects Shed, the building will reflect the exemplary British brands new design studio and showroom in South Street. The new Davies Street store, will sit alongside the Bury Street bespoke store and Jermyn Street ready-to-wear store in London’s St James.

 Further expansion internationally is planned for 2015 with the opening of a second store in New York in the World Trade Centre.

 2015 also marks Turnbull & Asser’s 130th anniversary as the world renowned authority in gentleman’s dressing and as leading shirt and tie makers.
 Looking to the future the brand announces the expansion of their Gloucester work rooms, to meet the rise in demand for the brands esteemed bespoke and ready-to-wear shirts.
 Nigel Blow, Managing Director says “2015 is a landmark year for Turnbull & Asser as we celebrate the brand’s 130th anniversary. Our expansion is being driven by the demand for our product and to meet this we are pleased to be expanding our work rooms in Gloucester and opening new stores in London and New York.”

 4 Davies Street, Mayfair, London W1K 3LD

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5 August 2015

Sean Suen SS16 Menswear at London Collections: Men

Presented by GQ China, this was Sean Suen's first show on the international stage.

For his SS16 collection, he drew his inspiration from his own journey to the West.

The collection is a myriad of cultures and exotic locations experienced through his travels. It serves as an assortment of defining moments in which Sean's Chinese heritage and identity meets the new alien experiences of the West.

The masculinity and structure of the European suit is paired with the elegance of the Chinese robe.

The structure of the suit is loosened by the fluidity of fine Chinese silks.

The collection uses the form and structure of the West to contain the movement and rhythm of the East.

Shoe collaboration with BingXu
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Katie Eary SS16 Menswear at London Collections: Men

Titled Veneered Innocence
Inspiration for the SS16 collection came from the 1950's - an era that appeared to be on its best behaviour yet, beneath the well-mannered surface, seethed something subversive and rebellious. These compelling conflicts gave rise to a new breed: the teenager.

Katie's muse is the young Elvis Presley- wholesome and smiling in a sugar pink bowling shirt, humbly nodding 'Yes ma'am' and 'No sir', yet shocking the world with his potent and threatening sexuality. He encapsulates the 50's veneer of innocence, polite and deferential but beneath his polished surface he is an an intoxicating and dangerous mixture of masculine insolence and charismatic defiance.

The SS16 collection channels such contradictions with pastel shade shirts and dusty ombre trousers in pea greens, aubergine, aquas and oranges with dulled out beiges, pinks and teals.

Prints subvert innocence taking the iconic My Little Pony and debasing it with sinister and sexual overtones.

Trompe l'oeil appears as beat up denim and heavy knit print onto fine gauge knitwear.

Fabrics are selected to represent the glossy sheen of childish plastic toys: heavy and light weight satins, silks, poly blends, suedes, leather and gold hardware.
Key pieces: Aubergine suede bomber jacket, pastel Gabicci-esque polo shirts and silk satin pony print shirts

Oversized curb link key chains and bracelets by Hatton Garden's Toby Mclellen

Sunglasses by General Eyewear.

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