WILKINSON SWORD UNVEILS THE NEW IMPROVED HYDRO 5

More men than ever are shaving less and today, almost half  [Simpson Carpenter Quantitative study, May 2015] are choosing not to pick up their razor to avoid a common battle with irritation.

With 125 years under their belt in razor production, Wilkinson Sword has unveiled the revolutionary new, Wilkinson Sword Hydro 5, engineered to offer improved skin protection whilst shaving.
 With technology that surpasses the outdated lubrication strips,

Wilkinson Sword has raised the game once again, equipping the razor with innovative gel pools designed for an improved glide to give the best protection from irritation.

 Helping to eradicate the challenges that the shaving routine presents, the latest innovation will also be rolled out across the full Hydro range [Full range consists of Hydro 3, Hydro 5, Hydro Power 5 Select and Hydro 5 Groomer] – presenting pioneering features that cannot be found on any other razor to deliver skin protection and a more comfortable shave:

 1. Hydrating Gel Pools: Lasting up to twice as long as other lubrication strips on the market, the gel pools deliver 40 per cent less friction [In comparison to a lubricating strip found on most razors today] than any other razor brand. The gel ensures a super-thick coverage to spread evenly across the face, leaving the skin feeling protected through every stroke and hydrated for up to one hour after each shave – something a conventional strip can’t do.
 2. Flip Trimmer: Rather than struggling to reach difficult contours of the face - with a simple flick of the thumb - the hydrating gel pools flip back to reveal five blades that deliver parallel precision and control.
 3. Advanced Skin Guards and Reduced Blade Span: The guard bars and reduced blade span have been redesigned to improve comfort, safety and prevent skin pinching.
 4. The Handle: With an upgraded colour palette, the ergonomic handle gives the razor a full range of motion fitting perfectly in the hand and providing guys with a more comfortable hold and control whilst shaving.

 In addition, with 71 per cent [Kantar] of men claiming to have sensitive skin, Wilkinson Sword has also launched Hydro 5 Sensitive.
The only 5-blade sensitive razor on the market.
Containing all of the innovative features found in the Wilkinson Sword Hydro 5, but with Aloe Vera and Vitamin E built into the hydration gel pools to help soothe skin that is prone to being sensitive.

STYLE essentials for the modern man this NATIONAL GROOMING DAY‏

Once a bare wasteland, the male bathroom cabinet is now brimming with creams, gels, waxes, foams and more. With National Male Grooming Day fast approaching (Friday 21st of August), Wilkinson Sword is on hand with a selection of stylish products to help guys get more from their grooming rituals…

Hydro 5 Groomer

Hydro 5 Groomer, offers the only 4-in-1 styling tool with patented technology that trims, shaves, edges and hydrates with every shave. On one end, an adjustable power trimmer and on the other, a convenient all-in-one tool removing the need of multiple attachments filling up the bathroom cabinet.

 

Xtreme 3 Ultimate Plus is perfect for men who are looking for the performance of a premium razor, with the convenience and value of a disposable.
It is the only truly flexible disposable razor on the market, with blades that physically bend and flex with every glide. It also contains a lubricating strip with Vitamin E, Aloe and Shea Butter, delivering a comfortable shave every time.

 Wilkinson Sword Shaving Brush and Soap
 Add a touch of the barber shop to your routine with a traditional Shaving Brush.
The Wilkinson Sword Shaving brush is made with the finest bristles to exfoliate the skin and help lift and moisten the beard.
Use with the Wilkinson Sword Soap Bowl for a rich creamy lather which will allow the blade to glide effortlessly over the skin, leaving it well cared-for and smooth.

Hydro Sensitive Gel forms a hydrating layer that softens the hair and helps protect skin from redness and irritation.
The specially formulated ‘anti-irritation’ formula contains Aloe Vera and other beard softening emollients.

http://www.boots.com/en/Wilkinson-Sword/

READY TO DUEL: FOREPLAY MEETS SWORDPLAY with WILKINSON SWORD

A new cinematic short film is set to get pulses racing with the release of ‘Foreplay Meets Swordplay’ – a cheeky video of a sword fight between a man and a woman that follows their moves as they slice their way through a stunning backdrop.

 Launched by Wilkinson Sword, the video plays on the brand’s heritage of sword making that stems back over 200 years and the precision of the razor blades it makes today.




Showcasing a playful sword fight, the couple lunge and attack with their swords to ultimately free each other’s skin as pieces of their clothing slowly get sliced away to reveal their bodies. Filmed in a historic hotel in the heart of Brussels, the set features a giant chandelier and winding staircase as the couple are seen playfully running after each other in an intricate duel.

The video aims to highlight the craftsmanship in sword and blade production, which has been part of Wilkinson Sword’s history since 1772 when they began manufacturing swords for the British Army.

Lucy Oxley, Regional Senior Product Manager of Energizer Wilkinson Sword said: “Precision and craftsmanship has been part of Wilkinson Sword’s DNA since its inception. This video has been created to showcase our innovative and fresh approach to grooming in a memorable and creative way to inspire both women and men to ‘free their skin’ using our razors.’’

Meet the Wilkinson Sword Hydro 5 Groomer!‏

Wilkinson Sword has unveiled the New Hydro 5 Groomer, the only 4 in 1 styling tool with patented technology that shaves, trims, edges and hydrates with every shave. On one end, an adjustable power trimmer and on the other a convenient all in one tool removing the need of multiple attachments filling up the bathroom cabinet.

4 in 1 tools:

Shaves with 5 ultra Glide blades with Skin Guards the help reduce friction and act to smooth the surface of the skin, doubling the points of contact with blades to reduce irritation.

Trims with an adjustable power trimmer featuring a wide comb and sharp blasé that can be customised to desired hair length for cutting efficiency.

Hydrates throughout each shave with a Gel Reservoir containing aloe that lubricates skin and helps irritation.

Edges with a flip trimmer that exposes all five blades for reaching tight spaces with ease.

RRP £14.99 with replacement blades ar £9.99

New Wilkinson Sword Razors - Hydro 5

Wilkinson Sword Hydro 5 Power Select RRP £12.99*
 NEW innovative Wilkinson Sword Hydro 5 Power Select, the ONLY powered razor with 3 vibration settings giving you the ultimate shave comfort. Adjusting the shave power is proven to reduce skin irritation and with our revolutionary Hydro technology you’ll get great looking skin.

Wilkinson Sword Hydro 5 RRP £8.99*
Designed for the most demanding of men in their uncompromising quest for the most innovative and satisfying shaving experience, Wilkinson Sword Hydro 5 is nothing less than a complete rebuild of the razor - blade cartridge, lubricating system, trimming blade, and handle - all working together to take care of your skin while you shave.

The Wilkinson Sword range is available from Boots and leading retailers nationwide.

http://www.boots.com/en/Wilkinson-Sword/

http://wilkinsonsword.co.uk/men/

 

 

*Price is at the sole discretion of the retailers