1 March 2016
WILKINSON SWORD UNVEILS THE NEW IMPROVED HYDRO 5
More men than ever are shaving less and today, almost half [Simpson Carpenter Quantitative study, May 2015] are choosing not to pick up their razor to avoid a common battle with irritation.
With 125 years under their belt in razor production, Wilkinson Sword has unveiled the revolutionary new, Wilkinson Sword Hydro 5, engineered to offer improved skin protection whilst shaving.
With technology that surpasses the outdated lubrication strips,
Wilkinson Sword has raised the game once again, equipping the razor with innovative gel pools designed for an improved glide to give the best protection from irritation.
Helping to eradicate the challenges that the shaving routine presents, the latest innovation will also be rolled out across the full Hydro range [Full range consists of Hydro 3, Hydro 5, Hydro Power 5 Select and Hydro 5 Groomer] – presenting pioneering features that cannot be found on any other razor to deliver skin protection and a more comfortable shave:
1. Hydrating Gel Pools: Lasting up to twice as long as other lubrication strips on the market, the gel pools deliver 40 per cent less friction [In comparison to a lubricating strip found on most razors today] than any other razor brand. The gel ensures a super-thick coverage to spread evenly across the face, leaving the skin feeling protected through every stroke and hydrated for up to one hour after each shave – something a conventional strip can’t do.
2. Flip Trimmer: Rather than struggling to reach difficult contours of the face - with a simple flick of the thumb - the hydrating gel pools flip back to reveal five blades that deliver parallel precision and control.
3. Advanced Skin Guards and Reduced Blade Span: The guard bars and reduced blade span have been redesigned to improve comfort, safety and prevent skin pinching.
4. The Handle: With an upgraded colour palette, the ergonomic handle gives the razor a full range of motion fitting perfectly in the hand and providing guys with a more comfortable hold and control whilst shaving.
In addition, with 71 per cent [Kantar] of men claiming to have sensitive skin, Wilkinson Sword has also launched Hydro 5 Sensitive.
The only 5-blade sensitive razor on the market.
Containing all of the innovative features found in the Wilkinson Sword Hydro 5, but with Aloe Vera and Vitamin E built into the hydration gel pools to help soothe skin that is prone to being sensitive.
With 125 years under their belt in razor production, Wilkinson Sword has unveiled the revolutionary new, Wilkinson Sword Hydro 5, engineered to offer improved skin protection whilst shaving.
With technology that surpasses the outdated lubrication strips,
Wilkinson Sword has raised the game once again, equipping the razor with innovative gel pools designed for an improved glide to give the best protection from irritation.
Helping to eradicate the challenges that the shaving routine presents, the latest innovation will also be rolled out across the full Hydro range [Full range consists of Hydro 3, Hydro 5, Hydro Power 5 Select and Hydro 5 Groomer] – presenting pioneering features that cannot be found on any other razor to deliver skin protection and a more comfortable shave:
1. Hydrating Gel Pools: Lasting up to twice as long as other lubrication strips on the market, the gel pools deliver 40 per cent less friction [In comparison to a lubricating strip found on most razors today] than any other razor brand. The gel ensures a super-thick coverage to spread evenly across the face, leaving the skin feeling protected through every stroke and hydrated for up to one hour after each shave – something a conventional strip can’t do.
2. Flip Trimmer: Rather than struggling to reach difficult contours of the face - with a simple flick of the thumb - the hydrating gel pools flip back to reveal five blades that deliver parallel precision and control.
3. Advanced Skin Guards and Reduced Blade Span: The guard bars and reduced blade span have been redesigned to improve comfort, safety and prevent skin pinching.
4. The Handle: With an upgraded colour palette, the ergonomic handle gives the razor a full range of motion fitting perfectly in the hand and providing guys with a more comfortable hold and control whilst shaving.
In addition, with 71 per cent [Kantar] of men claiming to have sensitive skin, Wilkinson Sword has also launched Hydro 5 Sensitive.
The only 5-blade sensitive razor on the market.
Containing all of the innovative features found in the Wilkinson Sword Hydro 5, but with Aloe Vera and Vitamin E built into the hydration gel pools to help soothe skin that is prone to being sensitive.
10 February 2016
9 February 2016
GILLETTE LAUNCHES NEW FUSION PROSHIELD™ WITH LUBRICATION
Guys
take a surprising number of re-strokes during their shave which cause
irritation and, in the on-going pursuit of the ultimate comfort and closeness, Gillette
has changed its razor blades so
guys don’t have to change the way they shave
guys don’t have to change the way they shave
According to
recent studies1, most guys take on average 170 strokes every time they shave,
and 120 of them are re-strokes over the same area of the face after the initial
strokes have wiped away most of the protective shave gel. Despite all of the advances in blade
technology, many guys still experience some irritation, largely due to these
re-strokes.
Instead of expecting guys to
change how they shave, Gillette® has made its best razor blades even better to
shield guys from irritation.
The new Gillette Fusion® ProShield™ with
lubrication before and after the blades shields against irritation
during every shave – no matter how many strokes he takes.
When it comes to shaving on auto-pilot, guys re-stroke
over the same area, wiping away the shave gel. Shaving over the same spot
without lubrication can cause skin irritation, redness and bumps that keep guys
from looking and feeling their best. That’s why Gillette developed Fusion
ProShield, engineered to proactively shield against irritation, with new lubrication
before the blades in addition to the Lubrastrip after the blades, while still
delivering incredible closeness.
“With the latest razor technology, excessive re-stroking
isn’t necessary for a close shave, but old habits are hard to break,” said Tina
Koehler, Senior Brand Manager Shave Care;
“At Gillette, we constantly look for solutions to help improve the shave
for guys, and that is why we are introducing Fusion ProShield with lubrication before
and after the blades, to help shield from irritation during the shave. We have changed our razor blades so guys
don’t need to change the way they shave.”
20 January 2015
Gillette ProGlide with NEW FlexBall technology
Gillette® Fusion ProGlide's new FlexBall Technology
responds to contours for maximum contact that gets virtually every hair.
The
new razor is specifically designed to respond to the contours of a man’s face,
allowing for maximum contact on the curves. The result is a completely
upgraded shaving experience that is kinder and gentler to every man’s face.
Features include:
FlexBall Handle Technology
4-way flex for contact over every contour and more ergonomic grips for better control
Re-Engineered Low-Cutting Force Blades
Thinner, finer edges with advanced, low-resistant coating for effortless cutting
through hair with less tug and pull.
Blade Stabilizer
Maintains optimal spacing between the blades
Streamlined Comfort Guard
Channels excess shave prep for optimal
blade contact and stretches the skin for a close, comfortable shave
Enhanced Lubrastrip
Infused with mineral oil and lubricating polymers that
enable smooth movement over skin, even
on repeat strokes
Improved Precision Trimmer
Enhanced blade, comb guard help to better align long hairs
Improved rinse-through slots
The Gillette Fusion ProGlide with NEW FlexBall Technology
has a suggested retail price of £12 (manual) and £15 (power).
7 April 2014
New Wilkinson Sword Razors - Hydro 5
Wilkinson
Sword Hydro 5 Power Select RRP £12.99*
NEW innovative Wilkinson Sword Hydro 5 Power Select, the ONLY powered razor with 3 vibration settings giving you the ultimate shave comfort. Adjusting the shave power is proven to reduce skin irritation and with our revolutionary Hydro technology you’ll get great looking skin.
NEW innovative Wilkinson Sword Hydro 5 Power Select, the ONLY powered razor with 3 vibration settings giving you the ultimate shave comfort. Adjusting the shave power is proven to reduce skin irritation and with our revolutionary Hydro technology you’ll get great looking skin.
Wilkinson
Sword Hydro 5 RRP £8.99*
Designed for the most demanding of men in their uncompromising quest for the most innovative and satisfying shaving experience, Wilkinson Sword Hydro 5 is nothing less than a complete rebuild of the razor - blade cartridge, lubricating system, trimming blade, and handle - all working together to take care of your skin while you shave.
Designed for the most demanding of men in their uncompromising quest for the most innovative and satisfying shaving experience, Wilkinson Sword Hydro 5 is nothing less than a complete rebuild of the razor - blade cartridge, lubricating system, trimming blade, and handle - all working together to take care of your skin while you shave.
*Price is at the sole discretion
of the retailers
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