30 June 2015

Braun Series 9 Launch

Braun unveils the all new Series 9 – Braun’s most efficient and comfortable electric shaver, removing more hair in the first stroke than any other shaver.

Its breakthrough SyncroSonic cutting system made of four fully synergized elements that gets the job done with fewer strokes and reduced pressure on the skin. 

Each of the four elements has a unique purpose: the two centre specialists trim and cut problematic facial hair, the first takes on flat lying hairs while the latter specifically grabs and shaves hairs growing in different directions. The Two shaving foils cut hair as close to the skin as possible,

The Linear Drive motor generates 10,000 sonic micro vibrations and delivering 40,000 cross cutting actions every minute. 
They synergy of four specially designed cutting elements, multiplied by the power of Sonic technology, shaves so fast that your skin doesn’t even have time to get irritated.

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Muck Boot Company wellingtons - warm and waterproof

The Original Muck Boot Company believes the right boots can improve everything in your outdoor pursuits. 

The designs are modern, use innovative fabrics and provide a wide range of product features and benefits to ensure your feet are kept healthy and comfort in the tough outdoor conditions.


The key element is the use of neoprene in every style. Muck Boots are the pioneers in using CR flex foam in wellingtons. This material is an advanced type of neoprene which provides excellent protection against cold and wet conditions, making it an insulator and 100% waterproof.


Other high quality materials used are the Anti Friction sockliner and the XpressCool lining.
The Anti friction sockliner reduces moisture, heat and friction to almost zero resisting almost all blisters and chaffing.

The Xpress Cool lining pulls away moisture as the foot begins to sweat, replacing it in drier areas of the boot speeding up the evaporative drying rate. As the fabric dries, it creates a cooling effect on the feet as well as keeping them perfectly dry.
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Antony Morato - Places campaign‏

Antony Morato's campaign consists of 3 short videos highlighting the SS15 collection:



Three young men take us on a self-discovery journey to uncover and discover Lisbon, Marseille and Naples.
Naples video
These Mediterranean, vibrant and multicultural cities perfectly represent the new Spring/Summer 2015 Antony Morato collection, created for a cosmopolitan man always on the run, free to choose his own style and live according to his own rules.
Divided into three lines: Black, Gold and Silver, each range is aimed at meeting the requirements of the modern man.
Marseille video
Each short movie gives us an original, unexpected glimpse of each city. The choice of black & white in the photography of the Places campaign wants to highlight the contradictions of these lively and contemporary cities, as well as of the people inhabiting them.
Lisbon video
Images shot by Toni Thorimbert and the short videos directed by the Rome-based group Todos Contentos Y Yo Tambien (http://todoscontentos.it),

UK Stockists:
http://www.asos.com/Men/A-To-Z-Of-Brands/Antony-Morato/Cat/pgecategory.aspx?cid=16149&r=2

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World's first splash-proof menswear by Stella Artois Cidre and fashion label YMC‏

Stella Artois Cidre announces a bold new collaboration with boutique fashion label You Must Create (YMC).


The partnership sees the creation of a suit jacket and shorts combination, Le Poolwear, and three custom prints inspired by the new Cidre Elderflower and Cidre Peach varieties.
 Le Poolwear is new innovative, splash-proof attire specifically crafted to be worn poolside. Check out the video:


Pear and Apple print embraces the seasonal menswear trend of pastels with a blue background.


 The two additional prints in the custom collection embody the newest flavours from Stella Artois Cidre, Elderflower (middle suit )and Peach (right suit).

The Peach inspired print is warm and bold. It takes on a more geometric style, emulating the sweet and full bodied taste of the Cidre itself.
The Elderflower print (below image) is crisp and fresh, mirroring the flavour tones of the cider with an overall delicate design echoing blooming elderflowers.


 Le Poolwear is available via: http://www.youmustcreate.com/products/cidre/
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TUMI ANNOUNCES 2015 INTERNATIONAL GLOBAL CITIZEN CAMPAIGN

Tumi announces its Global Citizens Campaign featuring MERCEDES AMG PETONAS Formula OneTM Team Driver Nico Rosberg


Photographed by Tom Craig and styled by Bay Garnett, Nico races to all corners of the globe, striving for excellence at every turn
“Being a Formula One driver means a lot of travelling” says Nico “We have up to 20 races a year, spread out all over the world and the demands for such extensive travel require a premium travel product. I’m delighted that both myself and the MERCEDES AMG PETRONAS Formula One Team have been able to benefit from TUMI’s expertise in design excellence, innovation and functionality.”

The campaign will showcase TUMI’s signature and seasonal collection product which will be sold at TUMI stores and www.tumi.com

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MARKUS LUPFER SS16 MENSWEAR

Inspired by Life in the American desert, deconstructed and de-fringed cowboy.




Flora and fauna motifs of the desert. Deseret animal print featuring meerkats, vultures, bulls, eagles, snakes and chameleons.



Fabrics: coated cottoms, bonded jersey, seersucker, denim and suede.
Bonded jersey for jumpers adorned with graphic elements including embroidery and laser cut motifs. Quilt versions of patterns are used on featured garments.



Chunky white trainers with black saddle flap details
A nod to cowboy shapes particularly the poncho and trench coat provides inspiration for durable outerwear with mesh lining and raglan sleeves made to increase performance.


Suede in classic sand appears in jackets 


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ACNE STUDIOS SS16 MENSWEAR AT MEN'S PARIS FASHION WEEK‏

Inspired by the rawness of the New York Dolls unisex approach to dressing in 70’s New York and Robin Kegel’s surfboard art.


Tailored pants are loose fitting, their superfine wool almost transparent. They also come in vivid blue and red, worn with contrasting long ribbed cashmere knits.Belts are like oversized shoelaces made in leather. Velvet tanks have been laser cut as if perforated.
Fabrics: lightweight tailoring wools, treated cotton and linen, woven jersey, crepe and silk poplin.
Colour palette: greys and browns with pops of primary red, blue and green.

Abstract graphics surfboard art by Robin Kegel are printed on loose fit jumpsuits in poplin silk. They also appear on cashmere sweaters that have be purposefully pilled. 
Platform boots come in leather or suede with a cork sole, 


Blazers have utilitarian patch pockets as does a long linen workers coat, while a short sleeve jacket and wide pants in apricot in Punto Milano fabric have a functional feel.

Zip ups come in tailoring wool or velvet, 


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29 June 2015

Long live the beard! Braun's new study reveals facial hair is more popular than ever

The global study conducted by male grooming brand, Braun, revealed that 52% of British men now fashion some form of facial hair with the Full Beard, the Balbo and the Goatee & Moustache identified as the three most popular facial hairstyles across the UK.





The Braun cruZer6 face is a sleek 3-in-1 shaver, styler and trimmer, helping you to style any unruly facial hair whether you’re after a close shave, a neat trim or defined edges. The cruZer6 face boasts the cutting-edge technology and performance of a Braun dry shaver, whilst combining a twistable trimmer for styling and an adjustable attachment for cutting your beard to four different lengths.

 The Braun cruZer6 beard&head is the perfect tool for those looking to tame a full beard. With its special click & lock functionality, the adjustable comb stays firmly in place allowing you to trim your hair to the exact length you desire. The two comb attachments provided let you choose from 12 different length settings (1-20mm), while the small precision trimmer makes it easier to style even the harder-to-reach areas of your beard.


Left: Braun cruZer6 face, RRP: £69.99
Right: Braun cruZer6 beard&head, RRP: £39.99
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Farah - High Summer 2015‏

Print designs are influenced by nature, with hand drawn minimalist sunflowers sitting alongside imperfect multi coloured polka dots.


 Soft pastels of polar blue and jam pink sit alongside warmer hues of luscious grass and red chilli for a wearable mix of summer staples.

 Key fabrications include enzyme washed poplins for easy wear shirts, slub pique for the perfect button-up polo Statement pieces include Farah’s classic tailored collar Dalby polo, replete with jacquard front panel in navy and jam pink. The Emmet, 100% cotton shirt screen printed with an exploded sunflower print. Oxford weave shifts from tops to bottoms with the introduction of the Wistow super-soft oxford short.

Available soon from www.farah.co.uk

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23 June 2015

Ralph Lauren Purple Label Spring 2016

Ralph Lauren Purple Label brings a sharp, modern edge to luxury menswear for Spring 2016, with bold colour combinations, new fabrications and innovative technical treatments.

 Purple Label tailored clothing crafts an elegant masculine glamour with black-and-cream formalwear, head-to-toe looks in shades of tan and a commanding and confident executive group in grey.



 The combination of three-piece silk-gabardine suits with wide peak lapels makes a bold, sophisticated statement.


 A new silk jacquard pant and a vibrant yellow pant, worn with classic navy and cream, express a refined exuberance found throughout the season.

 Navy carries through more of the sportswear looks, brightened with flashes of yellow, orange and green. Inspired by the chic Italian coast, an elevated fusion of luxury and technical activewear results in a new nylon trouser and washed indigo cashmere jogger.
 Striking outerwear includes a navy woven leather jacket and a black-and-orange hooded rain jacket fashioned from seam-sealed plongĂ© leather.



 Performance-driven fabrications and a strong palette of black hit with neon yellow and bright green speak to ultramodern urban style. Nylon continues to be an important element of the collection, with leather giving a luxe touch, from a black nylon jumpsuit to a perforated leather jacket in black and yellow.

 A “hybrid” zip-mock sweater is made from merino and bonded leather. Moto detailing found on jeans and jackets, along with a new stretch mesh shirt with racing stripe down the arm and novel RL logo, typify the sleek, innovative luxury of the line that extends to the very highest level with a black denim tuxedo.
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Z ZEGNA SS16 COLLECTION‏ - CITY TO SURF

The perfect moment, when a breeze becomes wind and wind becomes energy, permeating the city. The right mix of hybrid sport urban attitude and sartorial “freestyle” forges a new sense of open air freedom reminiscent of kite surf and marine club house atmosphere.


 Energetic, inspiring, and boldly optimistic, Z ZEGNA SS 16 collection signifies a creative encounter between sophisticated urban tailoring and the exhilarating energy of the kite surf world.


 Z ZEGNA’s rigorous commitment to performance encourages new fabrics development and intercontamination, while the structural yet deconstructed silhouettes with their flighty kite-inspired volumes and shapes, deliver the sensation of weightless freedom, where graphic “transparent” layerings give the perception of three dimensional depth.



 Liberating in its versatility, the new collection beautifully plays with graphics woven into its fabric s and knits: club house stripes, crests and the iconic Z ZEGNA pentagon graphically interfuse taking on optical illusions in the summer wools, water repellent nylons, printed cottons, jerseys and the iconic Techmerino.


 The angular attitude to color matches monochromatic black, white and blue with high-impact cutting insertions of pink, mandarin, royal and titanium metallics.


 The marine club house influence extends into the accessories, unveiling super light technical nappa bags with water repellent finishing as well as a contemporary interpretation of classic chukka boots and topsiders presented in rubberized leather.


 The Z ZEGNA SS16 collection, with its adventurous intensity and dynamic style attitude, inspires emotions and energy, while the metaphorical combination of wind, water and waves harmoniously collide with the “Wall Street” attitude to form a perfect conduit for the brand’s City-to-Surf state of mind.


 Like a breeze the new fragrance Z ZEGNA ENERGY will rush throughout to give a signature of life, freshness and clean masculinity
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