Drivers “Made To Order” is a bespoke service offering customisation of the iconic ‘Driver’ loafer and the first of its kind by Ferragamo. The loafer can be customised in a range of colours from dark ivy, antique saddle to cherry red in a selection of the finest Italian materials, combined to create well over 100 variations.
Customers can also personalise their loafer with their chosen lettering stitched within the loafer creating a truly personalised shoe. Prices will start from £395 and will vary on chosen bespoke features.
To front the video campaign Ferragamo have cast race car driver Mathias Lauda, SoundCloud co-founder Alexander Ljung and photographer Johannes Huebl.
Embodying the European luxury and jet-set lifestyle for which Ferragamo has become synonymous, these international tastemakers will lead us on their Italian holidays, kicking off a series of yearlong events that will celebrate personal journeys and the modern Ferragamo man.
Mathias Lauda video
Alexander Ljung video
Johannes Huebl video