15 April 2014

Lynx Launches PEACE, with a message MAKE LOVE NOT WAR

Lynx has created a new range, LYNX PEACE, to partner with Peace One Day , an international non-profit organisation behind World Peace Day.

Lynx has also launched a new campaign which encourages people to celebrate Peace through music, fashion or photography. I chose fashion.
The Peace campaign will bring these various passion points to life through exciting collaborations with:

Music producer Naughty Boy:- Make Beats Not War.
Lynx challenged Naughty Boy to bring three artists together on an exclusive track for peace.

War photographer Matthew Lloyd: Make Moments Not War
 Lynx asked Matthew to capture the perfect peace moment on camera.
 And now it's your turn

Whatever Peace means to you, capture it, upload on instagram and tag #lynxpeace and @lynxeffect.  And if your shot makes it the #lynxpeace gallery then you’re in with a chance of winning an iPhone 5S !!

Clothing brand ASOS: Make Threads Not War.

With 5 artists, ASOS has created a Peace t-shirts collection to be available online soon.
See the 5 designs online now via: www.lynxpeace.com

Here's my own Peace design using a plain white ASOS t-shirt

The Lynx Peace scent is:
Top Notes: violet leaf captive, bergamot, mandarin, lemon peel and yuzu
Heart: apricot nectar, violet flower and nutmeg,
Base Notes: cedarwood, golden amber and patchouli
Lynx worked with Ann Gatlieb to develop the fragrance with the world class fragrance house Firmenich.


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