Debenhams announced its new partnership with Help for Heroes, a charity that supports wounded, injured and sick service personnel, their families and veterans. Launching on Saturday 1 March with a national fundraising weekend in stores, Debenhams will dedicate the whole month to raising funds for the charity, aiming to raise a minimum of £75,000.
The retailer will also be supporting Help for Heroes with a range of limited edition merchandise. Exclusive sweatshirts and t-shirts for men by Red Herring will be available in stores ranging from £20-£35, with 100% of profits being donated to the charity.
Photographed in a selection of these items are two army veteran heroes, Jamie Hull and Dan Richards. Jamie Hull said: "These are great T-shirts, offering Debenhams' customers the chance to show a symbol of their support for our wounded. There are several designs, giving people the option to wear something a little different and raise awareness for Help for Heroes.”