Superdry’s flagship store in Regent Street has opened its new Premium Lounge.

 On the lower ground floor the space is super sleek with an original art deco design.

Here customers can browse through Superdry’s luxury lines from the Superdry/Timothy Everest collaboration range to the soft leather jackets.

There are complimentary personal shoppers on hand to advise on trends and premium customers also benefit from tailoring, monogramming and gift wrapping services. Address is 103- 113 Regent Street, London W1. www.superdry.com