12 February 2013

On Yer Bike! H&M for Brick Lane Bikes Men's Capsule Collection


The new H&M’s capsule men’s collection for Brick Lane Bikes will soon be available – in fact as from 7th March in approx 180 stores worldwide and online www.hm.com
Here’s a sneak peek:

This Rider Jacket can be worn as a backpack!  The jacket is made from water repellent and breathable material, with ventilation holes under the sleeves and taped seams. The jacket is cut longer at the back, with a back pocket and straps inside the jacket to transform it into a backpack. Worn here with a crewneck top which has a top zip and ventilation holes. The sleeves are cut for extra mobility.

The above image shows the jacket as a backpack. Worn here with a check shirt which has reinforced patches on the lower sleeves for when leaning on the handle bars.

Quilted shirts layered over cotton shirts for  the colder days .Riders trousers similar to the chino are cut for slightly bended knees, have a reinforced crotch and reflective tape seams on the inside leg which are visible when rolled up for extra safety.

For the vintage cycling look there are colour stripe Henleys in either cotton or merino wool, both cut longer at the back.
Fabrics used are organic cotton, recycled polyester and recycled wool .
So get ‘on yer bike’ to H&M or go online www.hm.com  as from 7 March
Photo credit www.cisionwire.com
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