H&M latest Collaboration is with Kenzo

H&M is proud to announce that the next designer collaboration will be with KENZO, the vibrant and playful Parisian house that captures the energy of global culture to create its unique, youthful spirit.

• PHOTO: OLIVER HADLEE PEARCH

Creative Directors Carol Lim and Humberto Leon will bring the spirit of KENZO to H&M, creating collections for women and men as well as accessories. KENZO x H&M will be available in over 250 selected H&M stores worldwide, as well as online, from November 3, 2016.

Balmain and H&M call for #HMBalmaination‏

H&M announced its autumn guest collaboration with the Parisian house of Balmain. A veritable bastion of French luxury, under the creative directorship of young Olivier Rousteing,

Balmain has grown into a global pop-culture phenomenon. Rousteing himself and his friends Kendall Jenner and Jourdan Dunn, walked the red carpet at The Billboard Music Awards revealing the first pieces of the collection.

Oliver Rousteing by Karim Sadli

"I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it," says Olivier Rousteing.

“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise,” says Ann-Sofie Johansson, Creative Advisor at H&M.

 Available from November 5, in around 250 stores worldwide and online, the collection will feature clothing and accessories for both women and men. www.hm.com

Tony Bennett and Lady Gaga to Star in H&M Holiday Campaign This Winter

The two superstars will both appear in the commercial, performing a track from their album Cheek to Cheek, which will be released on September 23rd. The upcoming album is a collaboration between these two generation-spanning artists in celebration of jazz music. The campaign will make its global TV debut end of November, with an extended version of the commercial available at www.hm.com

The campaign also includes ads featuring Tony Bennett and Lady Gaga, which will appear in print media, online as well as outdoor.

David Beckham and H&M celebrate the launch of debut swimwear collection in London

Photographer Dave Benett

David Beckham hosted an exclusive rooftop pool party to mark the launch of his debut swimwear collection for H&M. The David Beckham For H&M Swimwear private launch took place at Shoreditch House on May 14, 2014 in London.

Liam Payne, Niall Horan, David Beckham & Ellie Goulding Photographer Dave Benett

Guests including Ellie Goulding, One Direction’s Liam Payne and Niall Horan and Aaron Paul soaked up the luxe party atmosphere in East London.

Photographer Glen Luchford

Since the launch of the first David Beckham Bodywear for H&M collection in 2012, the range has been designed each season with new styles, fabrics and patterns, so the addition of both stylish and functional swimwear is a natural progression.

Photographer Glen Luchford

As with all previous ranges, the focus of the swimwear collection is on fit, performance, and comfort and offers a fresh update on classic masculine style. The new range of boardshorts, swim shorts and trunks will launch in selected stores and online from Thursday 22nd May, 2014.

www.hm.com

 

David Beckham - New campaign video for the spring collection of David Beckham Bodywear at H&M.

David Beckham will star in a new campaign to launch the spring collection of David Beckham Bodywear at H&M. Shot by director Nicolas Winding Refn, known for his movies Drive and Only God Forgives, the campaign will debut during the US Super Bowl on February 2nd 2014.

 

In the action-packed plot, David is locked out of a photo shoot on a rooftop in just his underwear, with no way down.  He has to go to any length to get to safety, performing all his own stunts in the process. David has filmed two alternative versions, which will be put to a vote on hm.com to find the people’s favourite, voting starts January 27th.
“It was so exciting to work with one of my favourite directors, Nicolas Winding Refn, on my new campaign for H&M. Nicolas pushed me hard to create an action-packed film, which shows off this season’s new heritage-inspired bodywear at its best,” says David Beckham.
“I loved working with David for his new campaign. He is a natural in front of the camera, and was fearless when performing his own stunts. The campaign is funny, smart and spectacular, and shows the many different sides of David’s personality,” says Nicolas Winding Refn.
The campaign features pieces from the Spring David Beckham Bodywear collection, which sees a fresh take on heritage. Stripes of varying width are introduced on long-sleeve Henleys, vests and trunks, as well as varsity style lettering on the back of long-sleeve raglan tops. Also debuting will be David Beckham Bodywear pieces for kids. A mini-me collection for boys with Henley’s, vests, trunks, long johns and pyjama shorts. The collections will be available in selected H&M stores and online from January 30.
These new pieces join the core David Beckham Bodywear collection, which has already become a staple in the wardrobes of men worldwide since its launch in February 2012.
Link to the David Beckham at H&M

http://www.hm.com/gb/subdepartment/MEN?Nr=4294961308#Nr=4294930476

 

Mauritz Archive – the Outdoors Heritage of H&M inspired a New Urban Look for Men

A special collection, Mauritz Archive looks back at the outdoors heritage of H&M. 
  Inspired by the archives of old Swedish outdoors store Mauritz Widfors – the ‘M’ in H&M.

This capsule range includes multi pocket blazers, waxed cotton utility jackets, quilted shell linings , cardigan jackets and patched 5 pocket jeans.

Accessories include rucksack, iPad case and waterproofed boots.

Available in selected stores on 19 Sep and online www.hm.com

On Yer Bike! H&M for Brick Lane Bikes Men's Capsule Collection

The new H&M’s capsule men’s collection for Brick Lane Bikes will soon be available – in fact as from 7^th March in approx 180 stores worldwide and online www.hm.com

Here’s a sneak peek:

This Rider Jacket can be worn as a backpack!  The jacket is made from water repellent and breathable material, with ventilation holes under the sleeves and taped seams. The jacket is cut longer at the back, with a back pocket and straps inside the jacket to transform it into a backpack. Worn here with a crewneck top which has a top zip and ventilation holes. The sleeves are cut for extra mobility.

The above image shows the jacket as a backpack. Worn here with a check shirt which has reinforced patches on the lower sleeves for when leaning on the handle bars.

Quilted shirts layered over cotton shirts for  the colder days .Riders trousers similar to the chino are cut for slightly bended knees, have a reinforced crotch and reflective tape seams on the inside leg which are visible when rolled up for extra safety.

For the vintage cycling look there are colour stripe Henleys in either cotton or merino wool, both cut longer at the back.

Fabrics used are organic cotton, recycled polyester and recycled wool .

So get ‘on yer bike’ to H&M or go online www.hm.com  as from 7 March

Photo credit www.cisionwire.com

H&M signs long term partnership with international tennis star Tomas Berdych

H&M signs long term partnership with international tennis star Tomas Berdych

Currently ranked 6^th in the world, Czech born Berdych will be an ambassador for H&M both on court wearing a unique tennis collection which will debut in stores later on. But also off court, Berdych will wear his pick from H&M menswear collections

H&M for Brick Lane Bikes – A Men’s collection Inspired by the Urban Cycling Scene

H&M has announced a men’s capsule collection with Brick Lane Bikes of East London, combining the function of cycling wear with great city style for both on and off the bike.

This capsule wardrobe will be launched on 7 March 2013 in approximately 180 stores worldwide, as well as online www.hm.com .

The collection consists of 11pieces which have been designed by H&M and tested and approved by Brick Lane Bikes, one of the world’s leading custom-bike specialists.

Inspired by both vintage pieces and today’s sports performance, the collection is made from more sustainable materials as part of H&M’s Conscious work.

About Brick Lane Bikes:

Founded in 2006, Brick Lane Bikes was the UK’s first fixed-gear bike store, specialising in custom-made bikes built in their on-site workshop. Brick Lane Bikes are now at the heart of East London’s cycling scene, making them the perfect team to test and approve this special cycling collection. Each piece has been designed to be worn on and off the bike, with functional details providing both performance and also style. Materials used include organic cotton, recycled cotton and recycled polyester, meaning the collection is as sustainable as cycling itself.

Feya Buchwald & Petter Klusell

 “We are extremely excited about the H&M for Brick Lane Bikes collection. Working with H&M to create clothing that mixes cycling with urban fashion is the perfect fit for us. It is exactly what we are about, and what we do best,” says Feya Buchwald, founder of Brick Lane Bikes.
“We are thrilled to be making this collection with Brick Lane Bikes. Cycling is a global phenomenon, with so many men choosing to cycle both to commute and for pleasure. This men’s collection has all the utility and function riders need, combined with a great sense of style,” says Petter Klusell, designer at H&M.
Photo credit: www.cisionwire.com
 
Here’s a video showing more pieces:

New H&M Collaboration with Maison Martin Margiela

Thurs 15 Nov, is the launch date of the new H&M designer collaboration with French fashion house Maison Martin Margiela.The model in the below image is leaping with joy at the news!

This collection is a re-edition of iconic pieces from MMM’s archive which have been reproduced in updated shapes and materials. The key features are oversized, ambiguity, transformation and turning the process of tailoring into a look. The colour palette is kept classic with shades of white, black, nude and tan accented with  splashes of  blue and silver.

Oversized

 Looking like Barbie's Ken in this enlarged child's toy sweater- a re-edtion from MMM's AW1994/5 collection. £69.99
Worn with wool suit trousers £59.99 a re-edtion from MMM's spring/summer 2004 collection.
Plus hand painted loafers re-editon from MMM's AW2005/6 collection £99.99

A gizzly or cuddly bear? Your choice in this faux fur beaver coat £179.99. A red-edtion of MMM's AW2007/8 collection
Worn with wool suit :waistcoat £34.99, jacket £79.99, trousers £59.99 - all a re-edtion of MMM's Spring/summer 2009 collection.
Plus mould effect leather loafer re-edition from MMM's AW 2005/6 collection £149.99

Tailoring process

Jackets show fused details of tailoring, an overcoat has inverted lapels and large loose basting stitches are visible around sleeves and shoulders. A re-edition from MMM's AW2012/13 collection £149.99
Worn with painted jeans £59.99, .a re-edtion from MMM's spring/summer 2004 collection and painted waistcoat £34.99 a re-edtion from spring/summer 1998
Plus hand painted leather boots re-edition from MMM's AW2005/6 collection £149.99 and hand painted leather belt £29.99 re-edition of SS2009

The sheepskin coat is reversed revealing the shearling wool and inside seams on the outside.A re-edtion from MMM's AW2006/7 collection £199.99
Worn with lining top £29.99
And wool suit trousers a re-edition from MMM's SS2009 collection £59.99
Plus mould effect leather boots re-edition from MM's AW205/6 archives £149.99

Denim jacket £69.99 and jeans £59.99 are also turned inside out. Both a re-edition from MMM's spring/summer 2005 collection.
 Worn with hand painted leather boots - a re-edition from MMM's AW 2005/6 collection £149.99

Ambiguity

 Trompe l’oeil appears as a shirt on a sweater £34.99 ( are-edtion from SS1999), confetti on a t-shirt and untied black bow tie on a white shirt.

The weekend bag is disguised as a guitar cover. £199.99 re-edition of SS2008
Worn with padded leather shirt jacket £179.99 re-edtion from MMM's AW 2010/11.
Worn with painted jeans £59.99 a re-edtion from MMM's spring/summer 2004 collection.
And hand painted leather boots re-edition from MMM's AW2005/6 collection £149.99

Transformation
 Jeans, denim waistcoat and footwear are painted white.

Several car coats are deconstructed and reconstructed into one mismatched coat. £99.99 taken from MMM's spring/summer 2004 archives.
Worn with wool suit trousers  £59.99 re-edition from SS2009 collection
And mould effect leather boots £149.99, a re-edition from  AW2005/6 collection

Leather belts are transformed into a stripy leather jacket £199.99. A re-edition of MMM's AW2007/8 collection
Worn with wool suit : trousers £59.99 , jacket £79.99, waistcoat £34.99 All a re-edtion of SS2009 collection
And  mould effect leather boots re-edition £149.99. All a re-edition from MMM's AW2005/6 collection.

A sweater made from supporter's scraves- a re-edition from MMM's spring/summer 2005 collection £59.99.
 Worn wool suit: jacket £79.99 trousers £59.99 Both a re-edtion from SS2009 collection
And hand painted boots £149.99,  a re-edition from AW2005/6 collection

Once again H&M are bringing affordable designer labels to the high street, so treat yourself to an early Xmas present and start queuing up early on the 15^th Nov.
www.hm.com

Look Book Images by Paul Wetherell

Campaign shots by Sam Taylor-Johnson

New York party for H&M x Maison Martin Margiela collaboration

Kanye West, Alan Cumming and Chase Crawford were among the guests at a party in New York to celebrate H&M’s collaboration with Maison Martin Margiela.

Kayne West wearing MMM with H&M

The unique event was held across many floors of 5 Beekman Street, a historical building in the city’s financial district. Guests were able to discover the collection in dance performances by noted choreographer Anne Teresa de Keersmaeker and through specially commissioned art installations, before DJ’s kept the party going into the early hours.

Alan Cumming wearing MMM with H&M

“I’m here to see the lovely Margiela collection. I love the way H&M is doing collaborations with other designers. It’s a great thing, to make clothes stylish and affordable. The collaborations are a great idea, they are really amazing!” says Alan Cumming.  

Chace Crawford wearing MMM with H&M

The Maison Martin Margiela with H&M collection will be launched on November 15th in around 230 H&M stores worldwide.

Actor Joel Kinnaman Models H&M Mens Fashion this Autumn

Actor Joel Kinnaman models H&M’s men’s fashion this autumn.

In addition to playing the lead in the remake of “RoboCop,” actor Joel Kinnaman will also be showing off H&M’s menswear this autumnl. Joel, who made his international breakthrough in his role in the US remake of “The Killing,” will appear in an autumn campaign filmed by famed video director Jonas Åkerlund. 

In the campaign, Joel wears a series of key pieces from H&M’s fall collection, including a green varsity jacket layered over a navy crewneck and denim shirt. 

The collection also features cardigans, corduroy pants, an updated version of the classic slim overcoat in navy, and a gray single-breasted suit. The commercial will be available for viewing in its entirety on www.hm.com beginning 5 October, with edited versions used as a TV campaign.

“H&M makes it easy for a guy to look great every single day and create a personal style. Their men’s collection always gives me a choice of how I want to dress, whether it be sharp in a suit and polo-neck, or more relaxed in jeans and a tweed jacket. That’s why I’m so happy to be the face of H&M this season,” says Joel Kinnaman.

www.hm.com

Marni at H&M Menswear Collection - A Sneak Peek

Get ready for Thurs 8^th March as this is the first day the new Marni@H&M collection hits the store.

 Marni’s founder and creative director, Consuelo Castiglioni, has created a spring capsule collection especially for the collaboration which captures the essence of Marni.

Here's a few of the pieces:

100% Cashmere jumper in blue and grey marl £69.99

Regular fit ankle length cotton trousers in mole with elasticated waist and button fly  £39.99

Cotton twill cap in an asymmetric cut £9.99

Black leather sandals £39.99

Dark blue pin stripe cotton jacket  £69.99  Half lined with one breast pocket , flap pockets and vent centre back

Matching cotton shorts with an elasticated waist and button fly. £29.99

Black and white print cotton shirt £34.99. The shirt is in panels of  two different prints: one of  vertical rows of diamond shapes and the second of horizontal rows of squares.

Worn with narrow fine cotton knit tie in mole with black tip £19.99

Black leather sandals £39.99

Dark blue drawstring cotton twill bag with leather details. There’s a zip around the bag to adjust the size and three inner pockets. £29.99

 

Short sleeved cotton shirt £29.99. Print is of  checkerboard squares in blue and navy with white hollow circles.

Matching cotton swim shorts with elasticated drawstring waist and side pockets £24.99

Blue fine knit socks with orange stripe £9.99

Cotton parka in mole with hood and four patch pockets and half lining in contrasting black £ 99.99

Black plastic sunglasses £19.99

Note: It’s only selected H&M stores so make sure you start queueing up at  the right one!  Or go online www.hm.com

 

David Beckham at H&M Regent Street Store for Bodywear Launch

Last night Regents St nearly came to a stand still as crowds gathered to catch a glimpse of David Beckham as he arrived at the H&M store to celebrate the launch of the new Beckham for H&M bodywear range.

Photographer Dave Bennett

The Golden Statues scattered around the store nearly took the limelight, but nothing could outshine the real David Beckham

Photographer David Bennett

Photographer David Bennett

 As from today 2 Feb, Beckham for H&M bodywear is available in selected H&M stores and online www,hm.com

Images provide by H&M
Photographer David Bennett's website is :
http://www.stray-light.co.uk

David Beckham's Bodywear Range at H&M

David Beckham has unveiled (literally) his new bodywear collection which will be sold in H&M stores.

The prices are reasonable - The above black vest and pants are both £9.99 each.

The range also includes pyjama bottom. long johns and vest tops.

Pyjama bottoms £19.99

Pyjama vest top £19.99

Long Johns £19.99

David Beckham’s bodywear range goes on sale at H&M stores and online www.hm.com from 2 Feb .