On Yer Bike! H&M for Brick Lane Bikes Men's Capsule Collection

The new H&M’s capsule men’s collection for Brick Lane Bikes will soon be available – in fact as from 7^th March in approx 180 stores worldwide and online www.hm.com

Here’s a sneak peek:

This Rider Jacket can be worn as a backpack!  The jacket is made from water repellent and breathable material, with ventilation holes under the sleeves and taped seams. The jacket is cut longer at the back, with a back pocket and straps inside the jacket to transform it into a backpack. Worn here with a crewneck top which has a top zip and ventilation holes. The sleeves are cut for extra mobility.

The above image shows the jacket as a backpack. Worn here with a check shirt which has reinforced patches on the lower sleeves for when leaning on the handle bars.

Quilted shirts layered over cotton shirts for  the colder days .Riders trousers similar to the chino are cut for slightly bended knees, have a reinforced crotch and reflective tape seams on the inside leg which are visible when rolled up for extra safety.

For the vintage cycling look there are colour stripe Henleys in either cotton or merino wool, both cut longer at the back.

Fabrics used are organic cotton, recycled polyester and recycled wool .

So get ‘on yer bike’ to H&M or go online www.hm.com  as from 7 March

Photo credit www.cisionwire.com

H&M for Brick Lane Bikes – A Men’s collection Inspired by the Urban Cycling Scene

H&M has announced a men’s capsule collection with Brick Lane Bikes of East London, combining the function of cycling wear with great city style for both on and off the bike.

This capsule wardrobe will be launched on 7 March 2013 in approximately 180 stores worldwide, as well as online www.hm.com .

The collection consists of 11pieces which have been designed by H&M and tested and approved by Brick Lane Bikes, one of the world’s leading custom-bike specialists.

Inspired by both vintage pieces and today’s sports performance, the collection is made from more sustainable materials as part of H&M’s Conscious work.

About Brick Lane Bikes:

Founded in 2006, Brick Lane Bikes was the UK’s first fixed-gear bike store, specialising in custom-made bikes built in their on-site workshop. Brick Lane Bikes are now at the heart of East London’s cycling scene, making them the perfect team to test and approve this special cycling collection. Each piece has been designed to be worn on and off the bike, with functional details providing both performance and also style. Materials used include organic cotton, recycled cotton and recycled polyester, meaning the collection is as sustainable as cycling itself.

Feya Buchwald & Petter Klusell

 “We are extremely excited about the H&M for Brick Lane Bikes collection. Working with H&M to create clothing that mixes cycling with urban fashion is the perfect fit for us. It is exactly what we are about, and what we do best,” says Feya Buchwald, founder of Brick Lane Bikes.
“We are thrilled to be making this collection with Brick Lane Bikes. Cycling is a global phenomenon, with so many men choosing to cycle both to commute and for pleasure. This men’s collection has all the utility and function riders need, combined with a great sense of style,” says Petter Klusell, designer at H&M.
Photo credit: www.cisionwire.com
 
Here’s a video showing more pieces: