The new collection combines technical fabrics, fit and
construction with fine British tailoring and design, wearable not only for the
ride but also for the destination.
The new collection includes:
Ultralight thermals: quilted with Primaloft Gold which is fast
drying and breathable. The outer fabric is water resistant, warm and
lightweight. Thermal quilted jacket £169 and thermal quilted gilets £119
Jinzu Raw Selvedge Cycling Jeans: tough and simpe £179
Polka Cotton Caps: a classic race hat updated with attention
to detail and polka dots. £15
Dogtooth Merino Silk Socks: Draw moisture away from the skin
when wet. Smooth against the skin and durable. £25
Epoc Cotton range: new colours and urban styles. Harrington
rain jacket £195. Original rain jacket £199. Cotton rain trousers £139 and
cotton rain shorts £115.
Merino Wool range: Alpine jerseys £99, Polo shirts £89 and
tees £69
PEdALED's
AW13 collection is a fusion of garments that work coherently so you can enjoy
your ride whilst looking great
A Limited Edition of 30 pieces each jacket is the'Born Again' range. The 're' line features pieces
constructed from reused military materials and vintage cycling garments.
The aviator
jacket 650 Euros
Ergonomic sleeves
for cycling, angled button pockets, fabric from recycled military stock.
Japanese fashion designer Hideto Suzuki and founder of PEdALED says ‘ I dislike the smell of gunpowder and argument. I like the scent of nature and peace. I re-use the military materials so that they are Born Again.’
The new H&M’s capsule men’s collection for Brick Lane
Bikes will soon be available – in fact as from 7th March in approx
180 stores worldwide and online www.hm.com
Here’s a sneak peek:
This Rider Jacket
can be worn as a backpack! The
jacket is made from water repellent and breathable material, with ventilation
holes under the sleeves and taped seams. The jacket is cut longer at the back,
with a back pocket and straps inside the jacket to transform it into a backpack.
Worn here with a crewneck top which has a top zip and ventilation holes. The sleeves are cut
for extra mobility.
The above image shows the jacket as a backpack.
Worn here with a check shirt which has reinforced patches on the lower sleeves for
when leaning on the handle bars.
Quilted shirts layered over cotton shirts
for the colder days .Riders trousers
similar to the chino are cut for slightly bended knees, have a reinforced
crotch and reflective tape seams on the inside leg which are visible when
rolled up for extra safety.
For the vintage cycling look there are
colour stripe Henleys in either cotton or merino wool, both cut longer at the
back.
Fabrics used are organic cotton, recycled
polyester and recycled wool .
So get ‘on yer bike’ to H&M or go
online www.hm.com as from 7 March
H&M has announced a men’s
capsule collection with Brick Lane
Bikes of East London, combining the function of cycling wear with great
city style for both on and off the bike.
This capsule wardrobe will be launched on 7 March 2013 in
approximately 180 stores worldwide, as well as online www.hm.com .
The collection consists of 11pieces which have been designed by
H&M and tested and approved by Brick Lane Bikes, one of the world’s leading
custom-bike specialists.
Inspired by both vintage pieces and today’s sports performance,
the collection is made from more sustainable materials as part of H&M’s
Conscious work.
About Brick Lane Bikes:
Founded in 2006, Brick Lane Bikes was the UK’s first fixed-gear
bike store, specialising in custom-made bikes built in their on-site workshop.
Brick Lane Bikes are now at the heart of East London’s cycling scene, making
them the perfect team to test and approve this special cycling collection. Each
piece has been designed to be worn on and off the bike, with functional details
providing both performance and also style. Materials used include organic
cotton, recycled cotton and recycled polyester, meaning the collection is as
sustainable as cycling itself.
Feya Buchwald & Petter Klusell
“We are extremely excited about the H&M for Brick Lane Bikes
collection. Working with H&M to create clothing that mixes cycling with
urban fashion is the perfect fit for us. It is exactly what we are about, and
what we do best,” says Feya Buchwald, founder of Brick Lane Bikes.
“We are thrilled to be making this collection with Brick Lane
Bikes. Cycling is a global phenomenon, with so many men choosing to cycle both
to commute and for pleasure. This men’s collection has all the utility and
function riders need, combined with a great sense of style,” says Petter
Klusell, designer at H&M.
Photo
credit: www.cisionwire.com