26 October 2012

New York party for H&M x Maison Martin Margiela collaboration

Kanye West, Alan Cumming and Chase Crawford were among the guests at a party in New York to celebrate H&M’s collaboration with Maison Martin Margiela.
Kayne West wearing MMM with H&M
The unique event was held across many floors of 5 Beekman Street, a historical building in the city’s financial district. Guests were able to discover the collection in dance performances by noted choreographer Anne Teresa de Keersmaeker and through specially commissioned art installations, before DJ’s kept the party going into the early hours.
Alan Cumming wearing MMM with H&M

“I’m here to see the lovely Margiela collection. I love the way H&M is doing collaborations with other designers. It’s a great thing, to make clothes stylish and affordable. The collaborations are a great idea, they are really amazing!” says Alan Cumming.  
Chace Crawford wearing MMM with H&M

The Maison Martin Margiela with H&M collection will be launched on November 15th in around 230 H&M stores worldwide.
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