Austrian Designer AND_i launches lasered jeans men's collection

Andreas Eberharter, aka AND_i, whose eye-patch has become far-famed by Lady Gaga's video "Paparazzi" with millions of views, recently chose jeans as his artistic, portable medium.

The native Tyrolean, has just launched his first DENIM Collection for men under the sublabel AND_i

 Andreas Eberharters relies on high-quality, fair production in Europe - a necessary step for the label owner to combine fashion with political correctness.

For the time being, there are two different cuts, classic straight leg/slim fit and skinny fit, with neutral washing and distinctive, lasered designs.

https://www.indiegogo.com/projects/mens-jeans-by-and-i-design-fashion#/

Tony Bennett and Lady Gaga to Star in H&M Holiday Campaign This Winter

The two superstars will both appear in the commercial, performing a track from their album Cheek to Cheek, which will be released on September 23rd. The upcoming album is a collaboration between these two generation-spanning artists in celebration of jazz music. The campaign will make its global TV debut end of November, with an extended version of the commercial available at www.hm.com

The campaign also includes ads featuring Tony Bennett and Lady Gaga, which will appear in print media, online as well as outdoor.