Andreas Eberharter, aka AND_i, whose eye-patch has become far-famed by Lady Gaga's video "Paparazzi" with millions of views, recently chose jeans as his artistic, portable medium.
The native Tyrolean, has just launched his first DENIM Collection for men under the sublabel AND_i
Andreas Eberharters relies on high-quality, fair production in Europe - a necessary step for the label owner to combine fashion with political correctness.
For the time being, there are two different cuts, classic straight leg/slim fit and skinny fit, with neutral washing and distinctive, lasered designs.
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