28 February 2017

UNIQLO announces the launch of Denim SS17 Collection - Tradition meets innovation

UNIQLO announces the launch of the Spring / Summer 2017 UNIQLO Denim collection in a variety of new jeans styles, colours and washes.

Selvedge & Stretch Selvedge
UNIQLO's Stretch Selvedge Denim combines traditional weaving techniques with innovative technology in collaboration with Kaihara, one of the leading denim manufacturers in Japan.
For example, Stretch Selvedge Denim from UNIQLO combines the authentic feel and color of Selvedge denim with high wearing comfort thanks to its new stretchability.
Miracle Air
The Miracle Air Jeans offer a completely new idea with a classic fit due to its incredible lightness and soft texture. Miracle Air is a denim fabric developed together with Kaihara and Toray Industries. A special hollow fiber makes Miracle Air 20% lighter than conventional denim.
Damaged Denim
Another new offering in the denim line-up are Damaged Jeans: the classics reworked with trendy distressed effects for an individual look and feel. The pre-washed fabric and patches add a vintage look to the jeans while the slim fit style creates a clear and
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