Unilever has announced that all four of its
men’s deodorant brands will undergo the Compressed makeover, following
the successful launch of the female Compressed range in 20131 which has
already sold 12millions cans.
The move will see Sure Men, Dove Men + Care,
Lynx and Vaseline Men deodorants compressed in style. Using the latest
in product development, each Compressed can will be reduced to half its
original size but crucially will still contain the
same level of product, meaning it will last just as long as regular
sized aerosols.
RRP are £2.99 on Sure Men, £3.29 on Lynx (100ml), £3.19 on Dove Men and £2.49 on Vaseline.
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