It's sunkissed colours and patterns for Chucs SS14 collection.
For those colder summer days or cooler evenings, they have introduced the long sleeved polo shirt in sunny colours.
Swimshorts are in a variety of patterns. colours and fastenings from the classic clasp with side adjusters and zip fly to the waterproof buttons and elasticated waist. Prints this season are small and subtle. I bet you didn't recognise the row of Scotty dogs in the top left hand corner? OK sorry it's probably my out of focus camera - but trust me they are subtle.
The shorter length board shorts with draw string and press stud fastening have the new side stripes and Chucs logo
.
It's not all plain sailing so to speaks as CHUCS SS14 also includes safari shirts
Charles
Finch the proprietor of CHUCS was born and raised in Jamaica, Charles is
inspired by the spirit of his Caribbean childhood and as a result launched
CHUCS Dive & Mountain shop at 31 Dover Street, London bringing a touch of
old world glamour, style and elegance to leisure wear
His
grandfather was George Ingle-Finch a famous mountaineer who also invented the puffa (down filled ) jacket
and climbed Everest with Mallory in 1922.
And his
father was Academy Award winning actor Peter Finch who loved and lived in Jamaica for a time.
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