David Beckham and H&M celebrate the launch of debut swimwear collection in London

Photographer Dave Benett

David Beckham hosted an exclusive rooftop pool party to mark the launch of his debut swimwear collection for H&M. The David Beckham For H&M Swimwear private launch took place at Shoreditch House on May 14, 2014 in London.

Liam Payne, Niall Horan, David Beckham & Ellie Goulding Photographer Dave Benett

Guests including Ellie Goulding, One Direction’s Liam Payne and Niall Horan and Aaron Paul soaked up the luxe party atmosphere in East London.

Photographer Glen Luchford

Since the launch of the first David Beckham Bodywear for H&M collection in 2012, the range has been designed each season with new styles, fabrics and patterns, so the addition of both stylish and functional swimwear is a natural progression.

Photographer Glen Luchford

As with all previous ranges, the focus of the swimwear collection is on fit, performance, and comfort and offers a fresh update on classic masculine style. The new range of boardshorts, swim shorts and trunks will launch in selected stores and online from Thursday 22nd May, 2014.

www.hm.com

 

David Beckham - New campaign video for the spring collection of David Beckham Bodywear at H&M.

David Beckham will star in a new campaign to launch the spring collection of David Beckham Bodywear at H&M. Shot by director Nicolas Winding Refn, known for his movies Drive and Only God Forgives, the campaign will debut during the US Super Bowl on February 2nd 2014.

 

In the action-packed plot, David is locked out of a photo shoot on a rooftop in just his underwear, with no way down.  He has to go to any length to get to safety, performing all his own stunts in the process. David has filmed two alternative versions, which will be put to a vote on hm.com to find the people’s favourite, voting starts January 27th.
“It was so exciting to work with one of my favourite directors, Nicolas Winding Refn, on my new campaign for H&M. Nicolas pushed me hard to create an action-packed film, which shows off this season’s new heritage-inspired bodywear at its best,” says David Beckham.
“I loved working with David for his new campaign. He is a natural in front of the camera, and was fearless when performing his own stunts. The campaign is funny, smart and spectacular, and shows the many different sides of David’s personality,” says Nicolas Winding Refn.
The campaign features pieces from the Spring David Beckham Bodywear collection, which sees a fresh take on heritage. Stripes of varying width are introduced on long-sleeve Henleys, vests and trunks, as well as varsity style lettering on the back of long-sleeve raglan tops. Also debuting will be David Beckham Bodywear pieces for kids. A mini-me collection for boys with Henley’s, vests, trunks, long johns and pyjama shorts. The collections will be available in selected H&M stores and online from January 30.
These new pieces join the core David Beckham Bodywear collection, which has already become a staple in the wardrobes of men worldwide since its launch in February 2012.
Link to the David Beckham at H&M

http://www.hm.com/gb/subdepartment/MEN?Nr=4294961308#Nr=4294930476