Soon to be available from www.sebago.com
25 September 2012
Professor Green x PUMA AW12 Collaboration
“Honey is the new Black”
London born rapper Professor Green chose the Honey Badger as his logo for the
new PUMA AW12 collection.
Why? Because it represents fearlessness, it sees what it wants and
goes and gets it! It is not endangered as
it easily adapts to its changing environment and has few natural predators due
to its no holding back attitude, strong claws, thick skin which is also loose
enough for them to wriggle and twist out of tight situations. This is an animal
that can defend itself – definitely has street cred.
Sometimes the Honey Badger is as bold as brass and takes
centre stage on the front of sweatshirts and tees, but many hide in a green and purple camouflage
pattern taking the concrete jungle wearer by surprise to find that they are sporting such a cute
logo.
Others just make a cameo appearance on neat tiny labels attached to the
sleeves of tees.
The collection itself includes sweats, tees, baseball caps and
jackets.
The tees vary from the soft coloured speckled design to
the brighter red and purple colour block.
Camouflage designs choose their battle patterns
from the more strategically placed pockets and sleeve trims to the bolder Honey
badger logos and the full blown block sections.
More classic pieces are the colour block denim shirt, the
polo shirt and padded gilets and jackets.
Love the varsity style jackets with their leather sleeves. These
sport the PUMA logo on the front and also a more subtly placed branding label
of the PUMA with the words Professor Green above.
In reality, the Honey Badger is not a cute looking animal
but the logos are cute enough to attract a female following. So guys beware
your girlfriend may take a tip from the Honey Badger and just fearlessly swipe
your new Pro Green x PUMA items from right under your nose!
The collection will be available from mid October at ASOS
and Footasylum
21 September 2012
Topman AW12 Premium Suiting in 3 Collections
Topman launch a series of collection of premium suiting for
AW12:
Made in England – All cloth is woven and manufactured in the
UK
Combines traditional heritage fabrics and details with
contemporary shapes and bold colours.
Above is left to right:
Mustard Warwick Heritage fit blazer, Blue Stamford Heritage fir blazer and Berry
Hainault fit blazer
Fabrics: Shetland based
wools in plain weaves and herringbone patterns
Colours: Mustard, raspberry, aqua as well as the more
subdued peat brown, navy and industrial grey
Left to right: Navy marl coat and Berry Miller suit
Detailing: Bellow pocket styling, contrast donkey patching,
fabric contrast, collar tabs, tonal fabric mixing.
Blazers £150, trousers £70, waistcoats £50
Harris Tweed –Focusing more on the use of the fabric with berry
coloured herringbones, multiflecked birdseye, coloured houndstooth and brushed
plaids.
Above :Mutli Dogtooth Heritage fit blazer
Style: Slim silhouette with slim peaked lapels and double
back vent details, double and single breasted.
Detailing: Football buttons, collar tabs and button through
patch pockets.
Blazers £150 waistcoats £50
Super Premium – sophisticated and elegant using premium
Italian fabrics.
Fabrics: Super 120 mohair, pique weave textured wools, two
tone and Prince of Wales check.
Detailing: Two tone dobby linings, functional working cuffs,
side adjusters and half lined trousers.
Blazers £170, trousers £80, waistcoats £50
Available online from www.topman.com
or
Harris Tweed: Topman Oxford
Circus, Topman New York, Selfridges, General Store (Shoreditch), Manchester
Arndale, White City, Stratford, Edinburgh.
Made in England: Topman Oxford
Circus, Topman New York, Harrods, Selfridges, General Store (Shoreditch),
Trafford Centre, Manchester Arndale, White City, Stratford, Birmingham,
Lakeside, Norwich, Meadowhall, Reading.
Super Premium: Topman Oxford
Circus, Topman New York, Topman Las Vegas, Harrods, General Store (Shoreditch),
Stratford.
10 September 2012
Superdry and Timothy Everest Capsule Collection
Contemporary British tailor Timothy Everest has designed a
capsule collection of wardrobe staples exclusively for Superdry.
The launch range has been devised with four key characters in mind:
The launch range has been devised with four key characters in mind:
The Country Rebel- Rock and Roll meets classic tweed with a
Jarvis Cocker cut.
Single breasted five button suit jacket with swelled edge
peak lapels. Chest pocket bag doubles up as a pull-up handkerchief. Patch
pockets have feature flaps. Back strap and adjusters allow the jacket to be
worn fitted or relaxed.
Available in forest green slub and dark grey fishbone.
The San Fanciscan – West Coast ‘Bullitt’ wools and Robert
Redford cop casual cut a laid-back silhouette.
Single breasted in heavy unlined wool with fully bound
colour inner seams and swelled edge peal lapels. Contrasting heaving felt under
the collar with signature double branding and hand stitch detailing. Available in black and white super optical,
navy dogtooth, grey herringbone and barleycorn.
The Super Spy- Sean Connery meets ‘In Like Flint’
Sleek silhouette low cut single breasted jacket with peak
lapels in black luxe sateen. Has an internal tech pocket and specially crafted
loops for earphone cords. Under the lapels is a label and rivet signature
double identity only visible when the collar is worn up. Skinny leg trousers
with buckle and side strap adjusters, razor sharp creases and a ‘secret’
pocket. Seams in burgundy and gold.
Available in black cotton sateen and grey sharkskin.
The Bank Robber – Classic Michael Caine takes on a young
Gordon Gekko
(Sorry no image for this, but then a good bank robber never
gets caught on camera.)
Double breasted jacket with peak lapels, four buttons and
slim leg trousers. Signature cufflink button and outside breast welt
pocket. Also a clever inside pocketing
blueprint.
Available in charcoal pinstripe and navy herringbone.
Prices
Jacket £175
Trousers £75
Coming soon to:
Superdry International, 103-113 Regent Street, London, W1 0207 440 5100
Superdry Lakeside, 246-247 Lakeside Shopping Centre, West Thurrock, RM20
0170 891 438
Superdry Trafford Centre, 41-45 Peel Avenue Trafford Centre, Manchester,
M17 0161 7485759
Superdry White City, Westfield Shopping Centre, Ariel Way, London, W12
0208 7435 201
Superdry London City, One New Change, London EC4 0207 248 1069
Superdry Covent Garden, Thomas Neal Centre, Earlham Street, London, WC2H
0207 2409 437
Superdry Bullring Centre, Birmingham, B5 0121 6430 691
and online
8 September 2012
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