Maison De Choup - New Warrior not Worrier Collection

With the new Warrior not Worrier Collection George Hodgson, founder of Maison de Choup, wanted to create pieces which show a positive message of hope and demonstrate that we are stronger than our mental health.
25% of the proceeds from the sale of the Warrior not Worrier t-shirts will be donated to YoungMinds.

YoungMinds is the UK’s leading charity committed to improving the emotional wellbeing and mental health of children and young people. They provide information, advice and support through their online resources and a free helpline for parents and carers, training for professionals, campaigning, projects with young people and work in schools.

https://youngminds.org.uk/

The new Warrior not Worrier Hoodies come in blue and grey with a plain front and the powerful slogan showing we are stronger than our mental health on the reverse. Price: £65 Sizes: S, M, L

 The Collection includes a range of 6 white understated cool cotton tees Tear, Breathe, Faces, Resist, Warrior not Worrier (which also comes in yellow) and Light at the End of the Tunnel which has been created in collaboration with award-winning mental health blogger and best-selling author of ‘We’re All Mad Here’ Claire Eastham. Prices: £35 Sizes: XS - XL

Faces is intended to express how the face shows contrasts with the crippling anxiety often felt inside the sufferer and how it is sometimes hard to express the emotional pain felt.

Tear is an attempt to express anxiety with a minimal motif which shows that the eye and tear are on different levels. Although tears are not there when sufferers don’t feel too bad they are always there below the surface.

Resist and Breathe are powerful words of support and a reminder for sufferers that other people are aware of what they are going through.

The Light at the End of the Tunnel t-shirt gives out a message of hope showing that anxiety can be conquered and sufferers can learn how to live a normal life with it. This t-shirt was developed in conjunction with award-winning mental health blogger and best-selling author of ‘We’re All Mad Here’ Claire Eastham.

Claire writes about her own experiences of social anxiety and panic attacks with humour but without resorting to medical jargon. Price: £35 Sizes: XS – L We're all MAD here by Claire Eastham: £13 Special offer: T-shirt + Signed Book £45 (Limited to first 10 orders only.)

https://maisondechoup.co.uk/

Volcom Featured Artist Series presents Dan Eldon - The Journey is the Destination‏

The Volcom featured artist series began humbly, providing a canvas for Volcom riders, creative friends and young visionaries to express themselves.

Over the last 19 years it has grown into the catalyst for dynamic and exciting large-scale projects like comic books, art shows, animations, music collaborations, zines, internet shows and accessories.

The Dan Eldon Collection
 At the age of seven, Dan Eldon moved from London to Nairobi, Kenya which ignited a lifelong fascination with the land and the people of Africa. As a teenager, Dan combined his passion for art, adventure and activism into a personal philosophy that he called, “Safari as a Way of Life”.

 On July 12 1993, Dan, one of the youngest Reuters photojournalists ever, along with three colleagues, was stoned and beaten whilstcovering the tragic conflict in Mogadishu, Somalia. At only 22 years old, Dan Eldon’s safari came to a sudden end. However, he has left behind seventeen black-bound journals filled with drawings, writings and photographs. Through his art, his journey continues.

 This season Volcom celebrate Dan Eldon’s sense of adventure and creative activism, in the latest Featured Artist Series tee collection, providing the journey truly is the destination.
Shop: http://www.volcom.co.uk/men-collections-featured-artists.html

Professor Green x PUMA AW12 Collaboration

“Honey is the new Black”

London born rapper Professor Green chose the Honey Badger as his logo for the new PUMA AW12 collection. 

Why? Because it represents fearlessness, it sees what it wants and goes and gets it!  It is not endangered as it easily adapts to its changing environment and has few natural predators due to its no holding back attitude, strong claws, thick skin which is also loose enough for them to wriggle and twist out of tight situations. This is an animal that can defend itself – definitely has street cred.

Sometimes the Honey Badger is as bold as brass and takes centre stage on the front of sweatshirts and tees, but  many hide in a green and purple camouflage pattern taking the concrete jungle wearer by surprise  to find that they are sporting such a cute logo. 

Others just make a cameo appearance on neat tiny labels attached to the sleeves of tees.

The collection itself includes sweats, tees, baseball caps and jackets.

The tees vary from the soft coloured speckled design to the brighter red and purple colour block.   

Camouflage designs choose their battle patterns from the more strategically placed pockets and sleeve trims to the bolder Honey badger logos and the full blown block sections.

More classic pieces are the colour block denim shirt, the polo shirt and padded gilets and jackets. 

 Love the varsity style jackets with their leather sleeves. These sport the PUMA logo on the front and also a more subtly placed branding label of the PUMA with the words Professor Green above. 

In reality, the Honey Badger is not a cute looking animal but the logos are cute enough to attract a female following. So guys beware your girlfriend may take a tip from the Honey Badger and just fearlessly swipe your  new Pro Green x PUMA items  from right under your nose!

The collection will be available from mid October at ASOS and Footasylum  

www.asos.com

www.footasylum.com

Goodhood Store's Celebration t-shirt

To celebrate the Olympics, The Goodhood Store has designed a limited edition Celebration t-shirt to highlight the events presence in East London.

The t-shirts are £35 from the London store or online at www.goodhoodstore.com

But be quick as very limited quantities and the small size has already sold out!

The Goodhood Store

41 Coronet Street

London

N1 6HD

Save Japan! t-shirts by UNIQLO

UNIQLO has worked with Conde Naste Japan (publisher of Vogue Japan and GQ Japan) to create a series of charity t-shirts featuring messages of encouragement from fashion designers, singers and actors around the world. Here's a few:

 

 

Lady Gaga

Karl Lagerfeld

Victoria Beckham

UNIQLO will donate 100 million yen (approx £750,000) through the sale of Save Japan! T-shirts to the Japanes Red Cross society. 
The collection is available in unisex XXS - XL for £12.99 in all UNIQLO stores and online http://www.uniqlo.co.uk 
Images provided by Modus Publicity

Around the World in a 'Worn All Over' T-Shirt

Worn All Over or WOA is a new casual wear brand that loves to travel. Their inspiration is 'Lust for Distant Scenes'. The designs are all related to travel, featuring real places and real events throughout the world.

This one is 'Acapulco 1967' with the iconic eagle print representing 'the Spirit of Good over Evil', 1967 Silver Medal, Playa Tlacopanocha.

Available in merchant navy or rebel (mint) green.

The fabric used is of super soft sueded cotton with the print in a distressed cracked  style giving a vintage feel which complements the well-travelled spirit of the brand. Herringbone back neck tape and made in Portugal.

Other designs are:

Montreal 1976 t-shirt. Featuring the Montreal Olympic Torch of 1976 in the clever guise of the 'V' from Worn all Over. Colours are stealth black or gun grey.
Berlin t-shirt. With a Berlin Brandenburg eagle print 1957. Colours cue ball white or rebel green
Reno 56 t-shirt.With Reno Washoe County angry prop plane 1956 print. Colours stealth black, poker red or gun grey.

The brand prides itself with the quality of their t-shirts so much that they have given each garmetn the stamp of approval through their 5 star logo (which represents the five inhabited continents of the world). Subsequent collections will all carry this mark through a micro five stars label on the right sleeve and it is set ot become a trademark for the brand.

The t-shirts are £24.95 and can be purchased on www.wornallover.com. Plus they are packaged in neat recycled tubes.