“Honey is the new Black”
London born rapper Professor Green chose the Honey Badger as his logo for the
new PUMA AW12 collection.
Why? Because it represents fearlessness, it sees what it wants and
goes and gets it! It is not endangered as
it easily adapts to its changing environment and has few natural predators due
to its no holding back attitude, strong claws, thick skin which is also loose
enough for them to wriggle and twist out of tight situations. This is an animal
that can defend itself – definitely has street cred.
Sometimes the Honey Badger is as bold as brass and takes
centre stage on the front of sweatshirts and tees, but many hide in a green and purple camouflage
pattern taking the concrete jungle wearer by surprise to find that they are sporting such a cute
logo.
Others just make a cameo appearance on neat tiny labels attached to the
sleeves of tees.
The collection itself includes sweats, tees, baseball caps and
jackets.
The tees vary from the soft coloured speckled design to
the brighter red and purple colour block.
Camouflage designs choose their battle patterns
from the more strategically placed pockets and sleeve trims to the bolder Honey
badger logos and the full blown block sections.
More classic pieces are the colour block denim shirt, the
polo shirt and padded gilets and jackets.
Love the varsity style jackets with their leather sleeves. These
sport the PUMA logo on the front and also a more subtly placed branding label
of the PUMA with the words Professor Green above.
In reality, the Honey Badger is not a cute looking animal
but the logos are cute enough to attract a female following. So guys beware
your girlfriend may take a tip from the Honey Badger and just fearlessly swipe
your new Pro Green x PUMA items from right under your nose!
The collection will be available from mid October at ASOS
and Footasylum
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