12 September 2012

Lifestyle Brand New Era Launches New Era Cube App



New Era – an international lifestyle brand, best  known for being the official on-field cap for major League Baseball , has launched  the New Era Cube app – downloadable via iTunes store.
The app features a Street Style Tumblr, a branded GIF builder, retro arcade Gaming, Heritage with an interactive time line dating back to 1920 and New Era Collection browsing – allowing users to share the latest seasonal styles via social networks.

In collaboration with three emerging photographers, New Era captured unique looks and individual styles of New Era fans in Paris, Berlin and London.

Claire Pepper snapped East Londoners around Brick Lane, Alex Brunet took to the cobbled streets of Paris’ Sentier and Jens Kaesemann to Kreuzberg the hub of Berlin’s arts and culture. The collection of street style snaps will be updated regularly on www.newerstreetstyle.tumblr to inspire users to capture their own looks via the New Era GIF builder.
 
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1 comment:

  1. It’s really cool app have launched by New Era. The app features a Street Style Tumblr, a branded GIF builder, retro arcade Gaming, Heritage with an interactive time line dating back to 1920 and New Era Collection browsing – allowing users to share the latest seasonal styles via social networks.

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