Bringing Pop to Fashion- Pepsi® Launches Global Capsule Collection with Fashion Partners

Pepsi® announces a global capsule collection with fashion partners Boohoo, Umbro, Le Specs, New Era and Anteater.
 In the brand’s latest extension of its 2018 global #LOVEITLIVEIT campaign, Pepsi intersects art and sport to celebrate the world’s beautiful game – football – on a new pitch: fashion.

 The 2018 Pepsi “Art of Football” Capsule Collection consists of an alliance with labels originating from around the world including:
 Russia’s Anteater for a range of streetwear apparel and accessories such as t-shirts, backpacks, bucket hats and iPhone cases
UK’s Boohoo for  hoodies,tracksuits, t-shirts and cropped jackets

UK's Umbro for soccer t-shirts, shorts and balls

,Australia’s Le Specs for sunglasses

and the U.S.’s New Era for fashion headwear and t-shirts

The collection is available on each individual partners’ e-commerce site, and department stores and fashion specialty retailers where the partners’ brands are normally sold, as well as the full Pepsi “Art of Football” Capsule Collection available on

https://www.boohooman.com/pepsi/pepsi.html

Ben Sherman x House of Holland AW18 Collaboration at London Fashion Week Men's

Ben Sherman has collaborated with designer Henry Holland for an AW18 capsule collection.

Taking the inspiration of Northern Soul from Ben Sherman's main AW18 collection, Holland has added his playful touch.

The 'Night' Owl badges are still there along with striking black and white photo prints capturing the Northern Soul sceneby Brian Cannon.

The capsule collection will be available in premium department and specialty stores from Sept 2018
Finale of the Ben Sherman AW18 show including House of Holland collaboration:

MOSCOT x COMMON PROJECTS Exclusive Collaboration

New York City eyewear institution MOSCOT has joined forces with global fashion brand Common Project to launch the Limited Edition TYPE ONE sunglass collaboration.

 Made in uniform Matte black Italian acetate, with a subtle tone-on-tone, high gloss metal detailing and a G15 glass lense with both UVA and UVB protection, the partnership fuses luxury materials and a flawless execution with minimalist practicality.

 Combining MOSCOT’S ethos towards quality construction and Common Projects utilitarian design philosophy, the TYPE ONE features gold temple printing with unique serial number stamp, fine leather case and custom chamois.

 Five hundred pieces of the limited Edition Common Project x MOSCOT TYPE ONE piece have been made and available from  MOSCOT London as well as

http://moscot.com/shop/shop-frames/common-projects-moscot-type-one

 Retailing at £320 (350 Euro)

New Shoe Brand Freakloset arrives at LFW catwalk with SIBLING

Freakloset is a new shoe brand from Portugal, worked in partnership with SIBLING to create footwear tailored around the designs and colours of SIBLING's AW17 collection. For this collaboration, Freakloset used their advanced bespoke customization system.

“SIBLING loved working with Freakloset because their brand values are the same as ours, especially twisting classics and a playful use of colour. Plus, it’s great fun designing your own footwear! You can make something totally individual to you (in our case navy and red uppers and backs with white or red soles working with our AW17 colour pallet) or order matching shoes as Sid and I did”, said Cozette McCreery, Director of SIBLING.

 Freakloset aims to reinvent classic, iconic and timeless footwear, making it fully customizable with vibrant colors and new materials. 

www.freakloset.com

BOOM DONE SHOP Collaborates with British Tom Austen, Star Of E! The Royals

 BOOM DONE SHOP present their collaboration with British actor Tom Austen.
The result of this collaboration, the fittingly named "I Don't Like Mondays" T-shirt, says it all. Even if they go by another name, they happen without fail all over the world. It's the day when freedom ends and you have to go back to work, school or wherever else.
 The artist behind the t-shirt has always had a problem with Mondays. So he channeled it into a design.
The comfortable 100% Organic Fine Jersey cotton construction ensures a T-shirt to live in and love for many years and yes, many Mondays to come. Price £26
Direct link is
:http://boomdoneshop.com/collections/ethical-t-shirt/products/i-dont-like-mondays-ethical-t-shirt?variant=25769987011

Eone Timepieces team up with Kilimanjaro Blind Trust

Watch brand Eone have teamed up with the Kilimanjaro Blind Trust to create a special edition Bradley timepiece that has a direct social impact.

Each purchase of the Bradley × KBT timepiece will help blind children in East Africa read, write, and learn by either repairing a Brailler device or providing a year's worth of Braille paper.
The Bradley x KBT is  available from www.eone-time.com Price £299
Direct link is http://shopuk.eone-time.com/products/bradley-kbt

The Bradley, is named after former Navy Lieutenant Bradley Snyder, who lost his sight from an IED explosion in Afghanistan while serving as a bomb defuser. Determined to continue his active lifestyle, Brad won two gold medals and a silver in swimming at the 2012 Paralympic Games, exactly one year after the explosion. Brad inspires us through his extraordinary accomplishments, and we are proud to have him as Eone's spokesperson.

CAT Footwear's Exclusive Digital Shoe Art Gallery

To celebrate 25yrs since it rolled off the production line, CAT's iconic Colorado Boot has been given a makeover by 27 artists from 18 countries around the world to create an exclusive digital shoe art gallery..

Here's five of the designs. Which is your favourite?

SuperCat by Super Mundane, UK

Rosaleae by Sam Dunn, UK

My Starting Point by BDKTattoo, Japan

Fluorencity by Boris Ponomarev, Russia

Back To The Future by Cassandra Verity Green, London

For more designs and info go to:

http://25colorado.catfootwear.com/

H&M latest Collaboration is with Kenzo

H&M is proud to announce that the next designer collaboration will be with KENZO, the vibrant and playful Parisian house that captures the energy of global culture to create its unique, youthful spirit.

• PHOTO: OLIVER HADLEE PEARCH

Creative Directors Carol Lim and Humberto Leon will bring the spirit of KENZO to H&M, creating collections for women and men as well as accessories. KENZO x H&M will be available in over 250 selected H&M stores worldwide, as well as online, from November 3, 2016.

PORTS 1961 Launches Collaboration with Artist Michael Lau

New York, NY - Ports 1961 and Creative Director Milan Vukmirovic, in an intimate event, unveiled the second toy in a series of three designed in collaboration with Hong Kong artist Michael Lau, at the New York City menswear flagship on May 19th 2016.

Vukmirovic's Spring-Summer 2016 collection has inspired Lau to create a 9-foot tall surfer figure for the second in the series, which features the key themes of the collection including the star camo print, #followme, and Navajo embroidery motifs.
Following the unveiling, the sculpture installation will be on view through mid July 2016. The third and final figure in the series will be revealed in early 2017. Michael Lau is widely known for his designer toys inspired by street culture, hip-hop and skate culture.

Milan Vukmirovic (right) with model wearing the collection

Effortlessly cool and masculine, Lau's work is well matched for the forward-thinking approach to menswear that Milan Vukmirovic has brought to Ports 1961.

Idris Elba launches new Superdry Collection in style

Over 5,000 excited fans and customers descended on Regent Street in London yesterday to witness Idris Elba launch his premium menswear collection with iconic British fashion brand, Superdry.

Eager shoppers queued outside the Superdry Flagship Store to meet the global star and to buy the collection for the first time. Excitement has been building around the event for the last two weeks including Idris Elba teaser videos breaking the brand’s record for likes and shares online. Social interaction was off the scale on the day with record-breaking engagement across all channels.
 At 12 pm, Idris went outside the store to welcome his fans inside while press gathered for photographs.

 Shortly after, an Audience With Idris was held where the star gave an aspirational speech on the shop floor. Dressed in a cool navy cashmere crew neck jumper and refined wash jeans, both staple pieces from his collection, the Hackney-born actor said: “Thank you all so much for coming down to see me today. You stood outside waiting for me to show you my collection, and that’s massive to me – I love that. This is a collection I’m proud of, and I hope you like it.” In true Superdry style, attention to detail was flawless with Idris’s personal touches throughout. A live DJ set busted out the star’s favourite tunes while the collection’s cobalt blue branding took centre stage across the store. 

The celebrations continued into the evening with a special reader event for close friends, family and special guests, including British boxing champion David Haye and actress Noomi Rapace (The Girl With The Dragon Tattoo). At 7 pm, Idris arrived by an entourage of black Range Rovers and an army of 12 models wearing the show-stopping collection, including ultra-fine thread shirts, cashmere knitwear, tailored heavy wool pea coats, butter-soft leather jackets and Premium triple-stitched down outerwear. The collection is now available to buy online and from premium Superdry stores and selected Selfridges store.

http://www.superdry.com/idris?gclid=CO7g2ITVsckCFSoEwwodYvYDNw&gclsrc=aw.ds

Turnbull & Asser x Thunderbirds - Limited Edition‏ Ties & Pocket Squares

The pieces revolve around the ITV-owned archive sketches featuring the famous five vehicles, as well as Lady Penelope’s car. These have been re-worked in fine line drawings to form recurring motifs for pocket squares.
 Inspired by Brains’ iconic glasses, a focused range of geometric ties have also been designed, each lined with an imprint of the Thunderbirds comic strip. The selection is completed with a bolder pocket square that echoes the cartoon imagery.

 “Thunderbirds was a T.V show that represented an amazing time when a generation of children could suspend belief to see a bunch of puppets save the world. As a child it was the vehicles that were the main appeal, and everyone had their favourite. I hope we have done the Tracy brothers and the Anderson’s justice with our tribute to the Thunderbirds” Dean Gomilsek-Cole Head of Design at Turnbull & Asser.

www.turnbullandasser.co.uk

Direct link to Thunderbirds Limited Edition:

http://www.turnbullandasser.co.uk/p/239/thunderbirds

BELSTAFF COLLABORATES WITH PREMIUM EYEWEAR MAKER NATIVE SONS

Belstaff announces a special collaboration with handcrafted eyewear specialists Native Sons for an extremely limited collection of the highest quality frames presented in three colourways: satin black, antique gold & silver.

Only 70 pieces of the “Thompson” frames will be available globally, making them a highly sought-after and collectable piece of optical engineering.
As worn by Michael Fassbender at Comic-Con, San Diego last week along with his Belstaff Stannard jacket and Fornham tee:

Michael Fassbender

Referencing Belstaff’s military-industrial heritage, the metal frames have been constructed in a weld-lug style using high-grade titanium and have been antique plated (16K) incorporating Native Sons’ signature hand-finishing processes.
The temples are of a paddle configuration set to a length designed to maintain tension on the temporal protrusion just behind the ear to make them robust as well as comfortable.

Each of the 70 frames were handcrafted in the small town of Sabae, Japan, by theLIGHT Co. Ltd, a highly specialist eyewear atelier founded by Shinzuki Takizawa and Tommy O’ Gara, under the skill of by master craftsman Hiroaki Kobayashi. All aspects of the frames have been purposely built in-house, guaranteeing quality control at every stage of production.

On sale from today, 10 pairs of this very limited capsule will be available in each of Belstaff’s flagship stores (London, New York, Milan and Munich), while the remaining 30 pairs will be available via e-commerce from the Belstaff website http://www.belstaff.co.uk/men/shoes-and-accessories/sunglasses/
Price £295.00

World's first splash-proof menswear by Stella Artois Cidre and fashion label YMC‏

Stella Artois Cidre announces a bold new collaboration with boutique fashion label You Must Create (YMC).

The partnership sees the creation of a suit jacket and shorts combination, Le Poolwear, and three custom prints inspired by the new Cidre Elderflower and Cidre Peach varieties.
 Le Poolwear is new innovative, splash-proof attire specifically crafted to be worn poolside. Check out the video:

Pear and Apple print embraces the seasonal menswear trend of pastels with a blue background.

 The two additional prints in the custom collection embody the newest flavours from Stella Artois Cidre, Elderflower (middle suit )and Peach (right suit).

The Peach inspired print is warm and bold. It takes on a more geometric style, emulating the sweet and full bodied taste of the Cidre itself.
The Elderflower print (below image) is crisp and fresh, mirroring the flavour tones of the cider with an overall delicate design echoing blooming elderflowers.

 Le Poolwear is available via: http://www.youmustcreate.com/products/cidre/