World's first splash-proof menswear by Stella Artois Cidre and fashion label YMC‏

Stella Artois Cidre announces a bold new collaboration with boutique fashion label You Must Create (YMC).

The partnership sees the creation of a suit jacket and shorts combination, Le Poolwear, and three custom prints inspired by the new Cidre Elderflower and Cidre Peach varieties.
 Le Poolwear is new innovative, splash-proof attire specifically crafted to be worn poolside. Check out the video:

Pear and Apple print embraces the seasonal menswear trend of pastels with a blue background.

 The two additional prints in the custom collection embody the newest flavours from Stella Artois Cidre, Elderflower (middle suit )and Peach (right suit).

The Peach inspired print is warm and bold. It takes on a more geometric style, emulating the sweet and full bodied taste of the Cidre itself.
The Elderflower print (below image) is crisp and fresh, mirroring the flavour tones of the cider with an overall delicate design echoing blooming elderflowers.

 Le Poolwear is available via: http://www.youmustcreate.com/products/cidre/

H&M Spring 2012 Menswear Collection

For Spring, H&M are mixing work with play - blending street smart casuals and tailoring with sportswear.

The nautical theme is always a winner for Spring.
Here shown as as the classic blue and white striped jersey top teamed with white trousers and bright red anorak .

The classic short cotton double breasted navy blazer and deck shoes are given a burst of youthful colour by the vivid orange cropped chinos and leather bracelet.

Whilst the cotton seersucker adds texture and gives a cool relaxed tailored look matched with whites.

Key garments are the double breasted blazer, cropped chinos, nautical striped sweater ( all as above) plus the bright orange cropped parka...

... strong coloured tee shirts.....

....and relaxed tailored suiting. Here worn with round sunglasses- one of the key accessories.

Main colour palette is blues, khakis and neutrals...

... with statement splashes of bright yellow....

,...... orange (seen here with another key accesory - the contrast sole brogues), and red.

Some available now from H&M stores and online on ww.hm.com