30 June 2015

World's first splash-proof menswear by Stella Artois Cidre and fashion label YMC‏

Stella Artois Cidre announces a bold new collaboration with boutique fashion label You Must Create (YMC).


The partnership sees the creation of a suit jacket and shorts combination, Le Poolwear, and three custom prints inspired by the new Cidre Elderflower and Cidre Peach varieties.
 Le Poolwear is new innovative, splash-proof attire specifically crafted to be worn poolside. Check out the video:
video


Pear and Apple print embraces the seasonal menswear trend of pastels with a blue background.


 The two additional prints in the custom collection embody the newest flavours from Stella Artois Cidre, Elderflower (middle suit )and Peach (right suit).

The Peach inspired print is warm and bold. It takes on a more geometric style, emulating the sweet and full bodied taste of the Cidre itself.
The Elderflower print (below image) is crisp and fresh, mirroring the flavour tones of the cider with an overall delicate design echoing blooming elderflowers.


 Le Poolwear is available via: http://www.youmustcreate.com/products/cidre/
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