23 May 2018

Bringing Pop to Fashion- Pepsi® Launches Global Capsule Collection with Fashion Partners

Pepsi® announces a global capsule collection with fashion partners Boohoo, Umbro, Le Specs, New Era and Anteater.
 In the brand’s latest extension of its 2018 global #LOVEITLIVEIT campaign, Pepsi intersects art and sport to celebrate the world’s beautiful game – football – on a new pitch: fashion.

 The 2018 Pepsi “Art of Football” Capsule Collection consists of an alliance with labels originating from around the world including:
 Russia’s Anteater for a range of streetwear apparel and accessories such as t-shirts, backpacks, bucket hats and iPhone cases
UK’s Boohoo for  hoodies,tracksuits, t-shirts and cropped jackets

UK's Umbro for soccer t-shirts, shorts and balls

,Australia’s Le Specs for sunglasses

and the U.S.’s New Era for fashion headwear and t-shirts

The collection is available on each individual partners’ e-commerce site, and department stores and fashion specialty retailers where the partners’ brands are normally sold, as well as the full Pepsi “Art of Football” Capsule Collection available on
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