BRAUN ANNOUNCES JAMIE REDKNAPP AS IT’S FATHER’S DAY CAMPAIGN AMBASSADOR…

Which asks children: ‘How do you show how much your dad means to you?’ 

 Jamie Redknapp has been announced as the ambassador for the Braun Father’s Day campaign, as the brand releases a study revealing a need for British youngsters to show dads the love.
 A brand new study, commissioned by grooming brand Braun, shows that despite almost half (46 percent) of the nation’s youngsters’ claiming they have “the perfect dad”, British fathers are losing out in the affection stakes when it comes to mums, with 81 percent of youngsters admitting they kiss mum more.

Jamie Redknapp, son to Harry Redknapp and father himself to Charley (11) and Beau (7) said, “Being a son and a dad, it’s important to me to celebrate the special and close relationship between fathers and children. It shouldn’t just be limited to Father’s Day to show how much we care, but we should make sure we show it every day.”

Awards season is upon us and facial hair is the new star of the red carpet

Braun's Three Must have Male Grooming Gadgets This Christmas

Braun CruZer6 Face

Link to Amazon

Series 3

http://www.boots.com/en/Braun/Male-Shaving-Grooming/Series-3/

Series 9

http://www.boots.com/en/Braun-Series-9-9095CC-Wet-Dry-Electric-Shaver-with-Clean-and-Renew-Charger_1710920/

Braun Series 9 Launch

Braun unveils the all new Series 9 – Braun’s most efficient and comfortable electric shaver, removing more hair in the first stroke than any other shaver.

Its breakthrough SyncroSonic cutting system made of four fully synergized elements that gets the job done with fewer strokes and reduced pressure on the skin. 

Each of the four elements has a unique purpose: the two centre specialists trim and cut problematic facial hair, the first takes on flat lying hairs while the latter specifically grabs and shaves hairs growing in different directions. The Two shaving foils cut hair as close to the skin as possible,

The Linear Drive motor generates 10,000 sonic micro vibrations and delivering 40,000 cross cutting actions every minute. 

They synergy of four specially designed cutting elements, multiplied by the power of Sonic technology, shaves so fast that your skin doesn’t even have time to get irritated.

http://www.amazon.co.uk/Braun-Series-9090cc-Wet-Shaver/dp/B00LZSPM0Y

Long live the beard! Braun's new study reveals facial hair is more popular than ever

The global study conducted by male grooming brand, Braun, revealed that 52% of British men now fashion some form of facial hair with the Full Beard, the Balbo and the Goatee & Moustache identified as the three most popular facial hairstyles across the UK.

The Braun cruZer6 face is a sleek 3-in-1 shaver, styler and trimmer, helping you to style any unruly facial hair whether you’re after a close shave, a neat trim or defined edges. The cruZer6 face boasts the cutting-edge technology and performance of a Braun dry shaver, whilst combining a twistable trimmer for styling and an adjustable attachment for cutting your beard to four different lengths.

http://www.tesco.com/direct/braun-cruzer-6-face-all-in-one-wet-dry-styler-and-trimmer/505-9957.prd

 The Braun cruZer6 beard&head is the perfect tool for those looking to tame a full beard. With its special click & lock functionality, the adjustable comb stays firmly in place allowing you to trim your hair to the exact length you desire. The two comb attachments provided let you choose from 12 different length settings (1-20mm), while the small precision trimmer makes it easier to style even the harder-to-reach areas of your beard.

http://www.tesco.com/direct/braun-cruzer-6-beard-and-head/673-6812.prd

Left: Braun cruZer6 face, RRP: £69.99
Right: Braun cruZer6 beard&head, RRP: £39.99

At the Braun + E. Tautz‏ Evening Event

As the main sponsor of the E. Tautz AW15 show, Braun also hosted an evening event at E. Tautz Duke Street store providing champagne and an opportunity for a closer look at the new collection.

Braun & E. Tautz partnership was centred on the Male Power Grooming products available from Braun and builds on the brand’s growing reputation as the premium brand for facial hair styling. Braun’s renowned combination of design and functionality fits perfectly with the character of Patrick Grant’s latest E. Tautz collection, which captures the essence of working life in the North of England as portrayed by the likes of Douglas Dunn and L. S. Lowry.

Patrick Grant, Savile Row designer of E. Tautz was on hand to explain the inspiration and style of his collection:
 ‘The Tautz AW15 collection was inspired by ‘Terry Street’, a ground-breaking 1967 series of poems by Douglas Dunn. Terry Street in Hull in the 1960’s, studying as a mature student and working under Larkin and the collection chronicles the comings and goings of the ordinary people of this tough northern town. Braun’s heritage of design and functionality for the everyday man complement the ethos of this year’s collection so I am delighted that they are sponsoring my show again.’

Patrick Grant

Yours Truly

The partnership saw prominent branding throughout the backstage area of the show and all models were immaculately groomed by Braun’s UK Creative Director, Fabio Vivan, using a selection of Braun’s latest power shavers and facial hair styling tools. To see Fabio at work on the models backstage and his s tips on how to shave plus a glimpse ofo the actual show, check out the below video.

The focal point of Braun’s sponsorship of this year’s E. Tautz show was the Braun cruZer5 clean shave, designed with a powerful triple action float system, making it the perfect choice for getting rid of unwanted facial hair at the touch of a button. The product also comes fitted with an integrated precision trimmer to create precise contours or add some sharp edges to help define your style, head-to-toe.

Closer inspection of the collection:

Check Mate!

Inspired by the North of England in the 1960s and the poem Terry Street by Douglas Dunn, the colour palette is of gritty greys beautifully portrayed by the speckled textures.

Keeping out the bitter cold are chunky knits in shades of grey and optimistic pine green - maybe representing the grass absent in the 60s northern streets.

The long grey coats

Address of E. Tautz is

www.etautz.com

71 Duke Street

London

W1K 5NX

For more details on Braun check their website:

www.braun.com

Braun reveals Four New Grooming Typologies - Which one are you?

A study released by Braun has identified four new grooming ‘typologies’. Each typology, revealed by panel of grooming and male lifestyle experts, has been visually captured by photographer and legendary supermodel, Helena Christensen.
The expert panel included grooming writer, Lee Kynaston, lifestyle consultant, Mark Tungate, author of Branded Male, Brendan Murdock, owner of Murdocks barbers, and Andy Penniceard, founder of Privet grooming centre.

The four typologies have been revealed as:

Mr Mandrogynous 

Mr Mandrogynous: A slap in the face to old-school stereotypes of red-blooded heterosexual males, daily gym sessions keep him looking good as his idols Cristiano Ronaldo and Dan Osborne
Grooming Ritual: Buffed and supremely preened, he unselfconsciously practices Manscaping and indulges in regular spray tans. Aspiring to a hairless aesthetic, he’s likely to use the Braun WaterFlex shaver as the perfect wet-and-dry gym bag essential

Link to Braun Waterflex

Celebrity Examples: Channing Tatum, Taylor Lautner, Cristiano Ronaldo

 Mainstream Moustache

 Mainstream Moustache: a hipster - he reached peak beard months ago. Inspired by Movember he’s taken on the reinvention of the moustache as a personal project
Grooming Ritual:;Whatever it is, it isn’t what everyone else is doing. To cultivate his own personal style he uses a dual-purpose electric shaver like the Braun Series 3 that offers a clean shave every other day or so, and attachments to keep his ’tache in shape once a month

Link to Braun Series 3-340

Link to Braun Series 3 380

Celebrity Examples: James Franco, Ryan Gosling, Shia LaBeouf

 Metro-Dude

 Metro-Dude: Re-inventing geek-chic, he’s the technophile driving the UK’s digital revolution - most likely to be found talking algorithms and app building
Grooming Ritual: Up on the latest gadgetry but with the nous to get value for money, Mark Zuckerberg’s hoodie and jeans are just the memory of a nightmare, while the Braun CoolTec shaver keeps him at the tech forefront of the shaving revolution

Link to Braun Cooltec White

Link to Braun CT4 Cooltec

 Celebrity Examples: Benedict Cumberbatch, Matt Smith, David TennantBraun C

 The Remantic

 The Remantic: The re-born romantic, he’s suave, sophisticated and high-powered. This guy sets trends in the city on a wage that is finally enough to live the lifestyle he’s always aspired to. Fancy cars? Bespoke suits? You name it, of course he has it!
Grooming Ritual:There’s no work-out too tough, and no regime too expensive. This guy will go to any lengths to prove he’s the best. Demanding the best, he uses a state of the art shaver, such as the Braun Series 7 to give him the cleanest of shaves

Link to Braun Series 7

Celebrity Examples:George Clooney, Jose Mourinho, Pierce Brosnan

Shave Wet or Dry? With Braun WaterFlex there is no Question!

There is no question because Braun Waterflex allows you to shave wet or dry - dilemma solved!!

Braun Waterflex shaver combines the best of both worlds: it can be used with water, foam or gel and you can shave in the shower, in the bathtub or just on a wet face in front of the mirror.
 It is 100% waterproof and can be rinsed under running water for easy cleaning.

Key Features include:

ContourAdaptive Swivel Head :Turn heads with a smooth shave courtesy of WaterFlex's swivel head:The 33 degrees pivoting shaver head adapts to every contour of the face and so reduces friction and catches every hair on every contour to give a close shave even in problem areas.

OptiBlade – with ergonomically placed hexagon holes, the  OptiBlade is the most advance foil from Braun and its unique shape allows it to capture more hair  and cut beard hairs closer.

And if you chose to shave in the shower, the shaver has a non slip grip

So your question, wet or dry?  No need to choose, the WaterFlex gives both options.

http://www.braun.com/uk/male-grooming/waterflex-shavers.html

Stay Cool, Calm & Collected with Braun’s CoolTec Shaver

Braun's CoolTec shaver is especially suited for sensitive skin

Stay Cool:

 Braun’s CoolTec is the world’s first electric  shaver equipped with the pioneering  Thermo-Electric-Cooling technology (TEC).  An aluminium cooling bar is integrated in between two shaving foils  and prevents the shaver head from building up heat like most other ‘hot headed’ shavers. Press the button with the snowflake symbol  to  activate and direct heat away from the skin. 

 Result: A cool, pleasant  and refreshing shave.  

Stay Calm: 

The cooling technology soothes and calms the skin minimising shaving irritations.

Specially designed, the SensoFoil captures and cuts hairs growing in different directions. This lessens friction against the skin and combats the sympton of tension and redness.

Plus the shaver’s alcohol-based self cleaning system lubricates with each cleaning which aids a smoother calmer shave.

Stay Collected : 

The 3 stage cutting system has two independently moving cutting elements which automatically adapt to your personal facial contour resulting in a closer shave. 

http://www.braun.com/uk/male-grooming/CoolTec-shavers.html

Braun CoolTec Shaver

Argos: Braun CT4-S CoolTec Electric Foil Shaver £199.99

http://www.argos.co.uk/static/Product/partNumber/1379235.htm

Braun's CoolTec Shaver putting shaving irritation on ice

Braun was an official partner with designer E. Tautz at the London Collections: Men for autumn/winter 2014.

The partnership saw branding throughout the backstage area with Braun's UK Creative Director Fabio Vivan using a selection of the brand's power shavers and facial hair styling tools including the Braun Cool Tec the world’s first dry shaver that puts shaving irritation on ice.

The secret is Braun’s pioneering Thermo-Electric-Cooling technology usually employed in the construction of spacecrafts and satellites. CoolTec’s integrated aluminium cooling bar transports heat away from the skin, so cools down the skin during the shave and actively minimizes shaving irritation.
The CoolTec shaver also has a three stage cutting system which automatically adapts to facial contours and shaves short and long hairs in every stroke.
 Available in Boots: http://www.boots.com/en/Braun-CoolTec-Shaver-CT2s_1339494/
Amazon, Argos, larger supermarkets and other good electrical retailers.
 Price £199.99
For more information visit www.braun.com/uk