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25 July 2015
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18 November 2014
Braun reveals Four New Grooming Typologies - Which one are you?
A study released by Braun has identified four new grooming ‘typologies’. Each typology, revealed by panel of grooming and male lifestyle experts, has been visually captured by photographer and legendary supermodel, Helena Christensen.
The expert panel included grooming writer, Lee Kynaston, lifestyle consultant, Mark Tungate, author of Branded Male, Brendan Murdock, owner of Murdocks barbers, and Andy Penniceard, founder of Privet grooming centre.
The four typologies have been revealed as:
Mr Mandrogynous: A slap in the face to old-school stereotypes of red-blooded heterosexual males, daily gym sessions keep him looking good as his idols Cristiano Ronaldo and Dan Osborne
Grooming Ritual: Buffed and supremely preened, he unselfconsciously practices Manscaping and indulges in regular spray tans. Aspiring to a hairless aesthetic, he’s likely to use the Braun WaterFlex shaver as the perfect wet-and-dry gym bag essential
Celebrity Examples: Channing Tatum, Taylor Lautner, Cristiano Ronaldo
Mainstream Moustache: a hipster - he reached peak beard months ago. Inspired by Movember he’s taken on the reinvention of the moustache as a personal project
Grooming Ritual:;Whatever it is, it isn’t what everyone else is doing. To cultivate his own personal style he uses a dual-purpose electric shaver like the Braun Series 3 that offers a clean shave every other day or so, and attachments to keep his ’tache in shape once a month
Celebrity Examples: James Franco, Ryan Gosling, Shia LaBeouf
Metro-Dude: Re-inventing geek-chic, he’s the technophile driving the UK’s digital revolution - most likely to be found talking algorithms and app building
Grooming Ritual: Up on the latest gadgetry but with the nous to get value for money, Mark Zuckerberg’s hoodie and jeans are just the memory of a nightmare, while the Braun CoolTec shaver keeps him at the tech forefront of the shaving revolution
Celebrity Examples: Benedict Cumberbatch, Matt Smith, David TennantBraun C
The Remantic: The re-born romantic, he’s suave, sophisticated and high-powered. This guy sets trends in the city on a wage that is finally enough to live the lifestyle he’s always aspired to. Fancy cars? Bespoke suits? You name it, of course he has it!
Grooming Ritual:There’s no work-out too tough, and no regime too expensive. This guy will go to any lengths to prove he’s the best. Demanding the best, he uses a state of the art shaver, such as the Braun Series 7 to give him the cleanest of shaves
Celebrity Examples:George Clooney, Jose Mourinho, Pierce Brosnan
The expert panel included grooming writer, Lee Kynaston, lifestyle consultant, Mark Tungate, author of Branded Male, Brendan Murdock, owner of Murdocks barbers, and Andy Penniceard, founder of Privet grooming centre.
The four typologies have been revealed as:
Mr Mandrogynous
Mr Mandrogynous: A slap in the face to old-school stereotypes of red-blooded heterosexual males, daily gym sessions keep him looking good as his idols Cristiano Ronaldo and Dan Osborne
Grooming Ritual: Buffed and supremely preened, he unselfconsciously practices Manscaping and indulges in regular spray tans. Aspiring to a hairless aesthetic, he’s likely to use the Braun WaterFlex shaver as the perfect wet-and-dry gym bag essential
Celebrity Examples: Channing Tatum, Taylor Lautner, Cristiano Ronaldo
Mainstream Moustache
Grooming Ritual:;Whatever it is, it isn’t what everyone else is doing. To cultivate his own personal style he uses a dual-purpose electric shaver like the Braun Series 3 that offers a clean shave every other day or so, and attachments to keep his ’tache in shape once a month
Celebrity Examples: James Franco, Ryan Gosling, Shia LaBeouf
Metro-Dude
Grooming Ritual: Up on the latest gadgetry but with the nous to get value for money, Mark Zuckerberg’s hoodie and jeans are just the memory of a nightmare, while the Braun CoolTec shaver keeps him at the tech forefront of the shaving revolution
Celebrity Examples: Benedict Cumberbatch, Matt Smith, David TennantBraun C
The Remantic
Grooming Ritual:There’s no work-out too tough, and no regime too expensive. This guy will go to any lengths to prove he’s the best. Demanding the best, he uses a state of the art shaver, such as the Braun Series 7 to give him the cleanest of shaves
Celebrity Examples:George Clooney, Jose Mourinho, Pierce Brosnan
24 September 2014
Stay Cool, Calm & Collected with Braun’s CoolTec Shaver
Braun's CoolTec shaver is especially suited for sensitive skin
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Stay Cool:
Braun’s CoolTec is
the world’s first electric shaver equipped with the pioneering Thermo-Electric-Cooling technology (TEC). An aluminium cooling bar is integrated in
between two shaving foils and prevents
the shaver head from building up heat like most other ‘hot headed’ shavers.
Press the button with the snowflake symbol to activate
and direct heat away from the skin.
Result:
A cool, pleasant and refreshing shave.
Stay Calm:
The cooling technology soothes and calms the skin minimising shaving irritations.
Specially designed, the SensoFoil captures and cuts hairs growing in different
directions. This lessens friction against the skin and combats the sympton of tension and redness.
Plus the shaver’s alcohol-based self cleaning system lubricates with
each cleaning which aids a smoother calmer shave.
Stay Collected :
The 3 stage cutting system has two independently
moving cutting elements which automatically adapt to your personal facial
contour resulting in a closer shave.
30 June 2014
Braun CoolTec Shaver
Argos: Braun CT4-S CoolTec Electric Foil Shaver £199.99
http://www.argos.co.uk/static/Product/partNumber/1379235.htm
6 February 2014
Braun's CoolTec Shaver putting shaving irritation on ice
Braun was an official partner with designer E. Tautz at the London Collections: Men for autumn/winter 2014.
The partnership saw branding throughout the backstage area with Braun's UK Creative Director Fabio Vivan using a selection of the brand's power shavers and facial hair styling tools including the Braun Cool Tec the world’s first dry shaver that puts shaving irritation on ice.
The secret is Braun’s pioneering Thermo-Electric-Cooling technology usually employed in the construction of spacecrafts and satellites. CoolTec’s integrated aluminium cooling bar transports heat away from the skin, so cools down the skin during the shave and actively minimizes shaving irritation.
The CoolTec shaver also has a three stage cutting system which automatically adapts to facial contours and shaves short and long hairs in every stroke.
Available in Boots: http://www.boots.com/en/Braun-CoolTec-Shaver-CT2s_1339494/
Amazon, Argos, larger supermarkets and other good electrical retailers.
Price £199.99
For more information visit www.braun.com/uk
The partnership saw branding throughout the backstage area with Braun's UK Creative Director Fabio Vivan using a selection of the brand's power shavers and facial hair styling tools including the Braun Cool Tec the world’s first dry shaver that puts shaving irritation on ice.
The secret is Braun’s pioneering Thermo-Electric-Cooling technology usually employed in the construction of spacecrafts and satellites. CoolTec’s integrated aluminium cooling bar transports heat away from the skin, so cools down the skin during the shave and actively minimizes shaving irritation.
The CoolTec shaver also has a three stage cutting system which automatically adapts to facial contours and shaves short and long hairs in every stroke.
Available in Boots: http://www.boots.com/en/Braun-CoolTec-Shaver-CT2s_1339494/
Amazon, Argos, larger supermarkets and other good electrical retailers.
Price £199.99
For more information visit www.braun.com/uk
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