18 November 2014

Braun reveals Four New Grooming Typologies - Which one are you?

A study released by Braun has identified four new grooming ‘typologies’. Each typology, revealed by panel of grooming and male lifestyle experts, has been visually captured by photographer and legendary supermodel, Helena Christensen.
The expert panel included grooming writer, Lee Kynaston, lifestyle consultant, Mark Tungate, author of Branded Male, Brendan Murdock, owner of Murdocks barbers, and Andy Penniceard, founder of Privet grooming centre.

The four typologies have been revealed as:

Mr Mandrogynous 

Mr Mandrogynous: A slap in the face to old-school stereotypes of red-blooded heterosexual males, daily gym sessions keep him looking good as his idols Cristiano Ronaldo and Dan Osborne
Grooming Ritual: Buffed and supremely preened, he unselfconsciously practices Manscaping and indulges in regular spray tans. Aspiring to a hairless aesthetic, he’s likely to use the Braun WaterFlex shaver as the perfect wet-and-dry gym bag essential
Celebrity Examples: Channing Tatum, Taylor Lautner, Cristiano Ronaldo

 Mainstream Moustache

 Mainstream Moustache: a hipster - he reached peak beard months ago. Inspired by Movember he’s taken on the reinvention of the moustache as a personal project
Grooming Ritual:;Whatever it is, it isn’t what everyone else is doing. To cultivate his own personal style he uses a dual-purpose electric shaver like the Braun Series 3 that offers a clean shave every other day or so, and attachments to keep his ’tache in shape once a month
Celebrity Examples: James Franco, Ryan Gosling, Shia LaBeouf


 Metro-Dude: Re-inventing geek-chic, he’s the technophile driving the UK’s digital revolution - most likely to be found talking algorithms and app building
Grooming Ritual: Up on the latest gadgetry but with the nous to get value for money, Mark Zuckerberg’s hoodie and jeans are just the memory of a nightmare, while the Braun CoolTec shaver keeps him at the tech forefront of the shaving revolution
 Celebrity Examples: Benedict Cumberbatch, Matt Smith, David TennantBraun C

 The Remantic

 The Remantic: The re-born romantic, he’s suave, sophisticated and high-powered. This guy sets trends in the city on a wage that is finally enough to live the lifestyle he’s always aspired to. Fancy cars? Bespoke suits? You name it, of course he has it!
Grooming Ritual:There’s no work-out too tough, and no regime too expensive. This guy will go to any lengths to prove he’s the best. Demanding the best, he uses a state of the art shaver, such as the Braun Series 7 to give him the cleanest of shaves
Celebrity Examples:George Clooney, Jose Mourinho, Pierce Brosnan
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