19 January 2015

At the Braun + E. Tautz‏ Evening Event

As the main sponsor of the E. Tautz AW15 show, Braun also hosted an evening event at E. Tautz Duke Street store providing champagne and an opportunity for a closer look at the new collection.


Braun & E. Tautz partnership was centred on the Male Power Grooming products available from Braun and builds on the brand’s growing reputation as the premium brand for facial hair styling. Braun’s renowned combination of design and functionality fits perfectly with the character of Patrick Grant’s latest E. Tautz collection, which captures the essence of working life in the North of England as portrayed by the likes of Douglas Dunn and L. S. Lowry.

Patrick Grant, Savile Row designer of E. Tautz was on hand to explain the inspiration and style of his collection:
 ‘The Tautz AW15 collection was inspired by ‘Terry Street’, a ground-breaking 1967 series of poems by Douglas Dunn. Terry Street in Hull in the 1960’s, studying as a mature student and working under Larkin and the collection chronicles the comings and goings of the ordinary people of this tough northern town. Braun’s heritage of design and functionality for the everyday man complement the ethos of this year’s collection so I am delighted that they are sponsoring my show again.’

Patrick Grant
Yours Truly
The partnership saw prominent branding throughout the backstage area of the show and all models were immaculately groomed by Braun’s UK Creative Director, Fabio Vivan, using a selection of Braun’s latest power shavers and facial hair styling tools. To see Fabio at work on the models backstage and his s tips on how to shave plus a glimpse ofo the actual show, check out the below video.


video


The focal point of Braun’s sponsorship of this year’s E. Tautz show was the Braun cruZer5 clean shave, designed with a powerful triple action float system, making it the perfect choice for getting rid of unwanted facial hair at the touch of a button. The product also comes fitted with an integrated precision trimmer to create precise contours or add some sharp edges to help define your style, head-to-toe.

Closer inspection of the collection:


Check Mate!



Inspired by the North of England in the 1960s and the poem Terry Street by Douglas Dunn, the colour palette is of gritty greys beautifully portrayed by the speckled textures.



Keeping out the bitter cold are chunky knits in shades of grey and optimistic pine green - maybe representing the grass absent in the 60s northern streets.

The long grey coats



Address of E. Tautz is
71 Duke Street
London
W1K 5NX

For more details on Braun check their website:

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2 comments:

  1. A great read, it looks like you had a fab time! x

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    Replies
    1. Thanks Hannah. Yes had a great time x

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